Audit

GEO agency in Durham

More than 200 clients trust us.

Generative engine optimization, or GEO, is SEO for the answers AI writes. The aim is to be one of the few companies an assistant names. We do this work for businesses in Durham across ChatGPT, Gemini, Perplexity and the AI results in Google.

  • Nothing to sign
  • We answer within a day
  • Someone on the team looks at it

Featured in the Spanish press

  • Cadena SER
  • COPE
  • El Español
  • La Opinión de Murcia
  • La 7 Televisión Región de Murcia
  • Murcia Plaza
  • Murcia Diario
  • Murcia.com
  • Murcia Economía
  • Élite Murcia
  • Madridiario
  • El Periódico de Ceuta
200+
clients have trusted our team
4
places your customers ask: ChatGPT, Gemini, Perplexity and Google
24h
and you usually have a reply from someone on the team
34
Google reviews with an average rating of 5.0

Brands that already work with Vértigo

  • PcComponentes
  • Locking
  • Destaco.es
  • PentestingTeam
  • Legitec
  • Mudanzas Grupo Unión

More than 200 companies have handed us their marketing so far.

What we measure when we do GEO in Durham

Progress shows when you compare answers. Today AI recommends other companies. The aim is that a few months from now it recommends you.

2

routes need looking after: what AI reads live and what it already knows about your brand.

How AI answers

3

things we note for every answer: whether you appear, in what position and with which source.

What we measure

1

monthly report with the saved answers, so you can see with your own eyes what has changed.

Follow-up

4

answer engines: ChatGPT, Gemini, Perplexity and the AI results in Google. We work on your brand in all of them.

Where your customers ask

ChatGPTGeminiPerplexityGoogle AI

DurhamUSAWorldwide

How we work on GEO in Durham

Home to 301,870 people on the 2024 Census Bureau estimates, Durham is the fourth largest city in North Carolina. Across the country it sits in 68th place by population. In North Carolina we cover 10 cities.

In mid-sized cities few companies have worked on how they appear in AI answers so far. Starting now gives you a lead that is hard for a competitor to close later. We work from Murcia, in Spain, usually 6 hours ahead of Durham. Meetings are by video call and in English. Nearby, we also cover Cary, Raleigh and Greensboro.

Population
301,870
State
North Carolina
Rank among US cities
68th
Time difference with our office
Murcia is usually 6 hours ahead
Distance to our office
6,700 km (4,200 miles)

Source: US Census Bureau, 2024 population estimates.

Map of the area where we do AI search optimization for businesses in Durham
Durham

GEO, sector by sector

  • Car repair shops

    With the car broken down, people ask in a hurry. If AI finds your services, opening hours and reviews neatly laid out, it is more likely to include you in the answer.

  • Accounting firms

    AI answers tax questions every day and needs sources it can rely on. A firm that explains each step well can be one of the sources it cites.

  • Restaurants

    More and more visitors ask AI to plan where to eat. What it says comes from reviews, guides and local press, and that is where you need to appear.

We also do AI search work in

Cary Raleigh Greensboro High Point Fayetteville Winston-Salem Concord Charlotte

GEO agency in North Carolina GEO agency in the US

How we work on AI search optimization in Durham

Each assistant finds its information in a different way. Some search the web live as they answer and others reply from what they learned in training, months ago. Knowing which one your customer uses changes the plan.

  1. 01

    AI visibility audit

    Dozens of real questions from your sector, put to each engine. The result is a table showing where you appear and, where you do not, which competitors are there instead.

  2. 02

    Question research

    People do not write to AI the way they type into Google. They use long sentences with context, and you need to know which ones your customers use.

  3. 03

    Content AI can cite

    We create the pages that are missing: guide prices, comparisons, frequently asked questions. That is the material answers are made from.

  4. 04

    Structured data and brand

    Name, address, services and opening hours, the same everywhere. If every site says something different, AI hesitates and names someone else.

  5. 05

    Mentions in the sources AI consults

    Press, rankings and trade directories. The more reliable sources talk about you, the more often your name comes up in the answer.

  6. 06

    Tracking mentions and citations

    A short monthly report: mentions, links, visits from AI and what we plan to do the following month.

How a company gets into the AI answer

Try it yourself. Ask ChatGPT about a car repair shop in Durham and it will give you a handful of names. The same happens with an accountant for small businesses in Durham. If you are not on that short list, you are not in the running.

  1. We measure what each engine says today about your sector.
  2. We turn your website into a clear source that can be cited.
  3. We put your brand data in order so AI has no doubts.
  4. We earn mentions in the sources it consults.

Illustrative simulation. AI answers change every time a question is asked and nobody can guarantee a specific recommendation.

What working on GEO with Vértigo is like

  1. 01

    Baseline

    We check what each engine says today about your company and about your competitors.

  2. 02

    Diagnosis

    We work out why it recommends others: what their websites have and where they are mentioned. Out comes a task list, in order.

  3. 03

    Delivery

    Content, structured data and media mentions, month by month, with tasks you know about in advance.

  4. 04

    Measurement

    Same questions, same method, every month. We show you the new answers next to the old ones.

Reviews from our clients on Google

5.0

34 Google reviews

“Friendly, effective and quick to sort things out. 100% recommended.”
Marta G. · Google review, translated from Spanish
“Without a doubt the best marketing decision I have made.”
Imelda · Google review, translated from Spanish
“I am really happy with the guys at Vértigo, Jesús and Raúl.”
NP · Google review, translated from Spanish

More Vértigo services in Durham

SEO agency in Durham We work on your website so it appears near the top of Google when someone searches for what you offer, in your city, across the country or abroad. Web design in Durham Websites and online stores designed from scratch for your brand, quick on a phone and ready for Google.

Common questions about AI search optimization in Durham

Can't find your question? Write to us and we'll reply within 24 hours.

Talk to the team
How much does GEO cost in Durham?

It depends on your starting point and on how much competition your sector has. We do the visibility audit first, which tells us how much work there is, and then send you a quote based on it. It does not commit you to anything.

What is the difference between GEO and SEO?

SEO earns you a position in a list and the click that follows. GEO earns you a mention inside an answer, sometimes with a link and sometimes without. Much of the groundwork is shared, but GEO puts more weight on what third-party sources say about your company.

Can you do GEO for a business in Durham from Spain?

Yes. We are based in Murcia, Spain, and work with clients abroad remotely, in English, by video call. You do not need to be in a place to ask AI about its businesses. Each month you receive the report with the answers and the tasks completed.

Which AI engines do you cover?

We track four as standard: ChatGPT, Gemini, Perplexity and Google's AI answers. They do not all work the same way, so we test each one separately and never assume one result applies to the others. Copilot or any other assistant can be added if your customers use it.

Do I need to change my website to do GEO?

Usually not. We work on the website you have: we improve the copy, add frequently asked questions and structured data. If something bigger were needed, such as a redesign, we would explain why before doing anything. Web design is handled by the same team.

Can visits from AI be measured?

For the most part, yes. When AI links to your website and someone clicks, the source is recorded. What leaves no trace is the person who reads the answer and looks you up by name afterwards, which is why we also watch searches for your brand.

Ask for your AI visibility audit

The audit takes your sector, a list of questions a customer would ask and four AI engines. You get back a plain document showing where you appear today and what to do first. We usually reply within 24 hours.

  • Reply within 24 hours as a rule
  • No automatic replies
  • No obligation
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