Audit

GEO agency in Cary

More than 200 clients trust us.

GEO, short for generative engine optimization, is the work of getting AI assistants to name your company in their answers. We do it for businesses in Cary, so that ChatGPT, Gemini, Perplexity and Google mention you when someone asks about what you sell.

  • Nothing to sign
  • We answer within a day
  • Someone on the team looks at it

Featured in the Spanish press

  • Cadena SER
  • COPE
  • El Español
  • La Opinión de Murcia
  • La 7 Televisión Región de Murcia
  • Murcia Plaza
  • Murcia Diario
  • Murcia.com
  • Murcia Economía
  • Élite Murcia
  • Madridiario
  • El Periódico de Ceuta
200+
clients across SEO, GEO and web design
4
AI engines where we work on your brand: ChatGPT, Gemini, Perplexity and Google
24h
is our usual time to get back to you
34
client reviews on Google, averaging five stars

Companies that trust Vértigo

  • PcComponentes
  • Locking
  • Destaco.es
  • PentestingTeam
  • Legitec
  • Mudanzas Grupo Unión

And so on, past 200 clients.

GEO for businesses in Cary: how we count progress

A mention is easy to check. Either the answer names your company or it does not, and we keep the screenshots from each month so you can see the change.

2

ways an assistant can answer: by searching the web at that moment or from what it learned months ago. We work on both.

How AI answers

3

numbers sum up each month: answers you appear in, links to your site and visits that arrive from AI.

What we measure

1

time a month we repeat the same questions in each engine and compare them with the month before.

Follow-up

4

places where we measure your brand: ChatGPT, Gemini, Perplexity and the AI answers in Google.

Where your customers ask

ChatGPTGeminiPerplexityGoogle AI

CaryUSAWorldwide

AI search optimization for companies in Cary

Home to 182,659 people on the 2024 Census Bureau estimates, Cary is the seventh largest city in North Carolina. Across the country it sits in 142nd place by population. We have pages for 10 cities in North Carolina.

With fewer competitors in each sector, a few mentions in local media and a website that explains itself well are often enough to get into the answer. Our office is in Murcia, Spain, about 6,700 km (4,200 miles) away and usually 6 hours ahead of you. We meet by video call. Nearby, we also cover Raleigh, Durham and Fayetteville.

Population
182,659
State
North Carolina
Rank among US cities
142nd
Time difference with our office
Murcia is usually 6 hours ahead
Distance to our office
6,700 km (4,200 miles)

Source: US Census Bureau, 2024 population estimates.

Map of the area where we do AI search optimization for businesses in Cary
Cary

What we do, depending on your sector

  • Car repair shops

    With the car broken down, people ask in a hurry. If AI finds your services, opening hours and reviews neatly laid out, it is more likely to include you in the answer.

  • Restaurants

    More and more visitors ask AI to plan where to eat. What it says comes from reviews, guides and local press, and that is where you need to appear.

  • Solar panel installers

    It is a purchase people talk through with AI: how many panels, how much they save, who installs them. Your real projects and your numbers are exactly what it needs to cite you.

What our GEO service in Cary includes

We measure before we change anything. The starting picture shows the answers you appear in and, for the ones that leave you out, who is there in your place.

  1. 01

    AI visibility audit

    We ask ChatGPT, Gemini, Perplexity and Google what your customer would ask, and we measure if you appear, how you are described and who gets recommended in your place.

  2. 02

    Question research

    We collect the doubts your customer settles before buying: prices, comparisons, who to go to. Those are the questions you want to appear in.

  3. 03

    Content AI can cite

    AI cites what it can summarize without getting it wrong. We turn your pages into direct answers, with your own figures and the name of whoever stands behind them.

  4. 04

    Structured data and brand

    We make it clear who you are, what you do and where. It sounds minor, but it is the most common fault when an assistant describes a company badly.

  5. 05

    Mentions in the sources AI consults

    Press, rankings and trade directories. The more reliable sources talk about you, the more often your name comes up in the answer.

  6. 06

    Tracking mentions and citations

    A short monthly report: mentions, links, visits from AI and what we plan to do the following month.

How a company gets into the AI answer

Someone asking about a car repair shop in Cary or a restaurant in Cary does not get pages of results. They get a short reply with a few company names in it. The simulation here follows one company from absent to first recommendation.

  1. We ask each assistant about your sector and save the answers.
  2. We rewrite the pages that should answer those questions.
  3. We make your company details match on your website and your profiles.
  4. We work to get the press and listings in your sector to cite you.

Illustrative simulation. AI answers change every time a question is asked and nobody can guarantee a specific recommendation.

Our GEO method, step by step

  1. 01

    First call

    You tell us by video call what you sell and to whom, and we prepare the questions we are going to track.

  2. 02

    Diagnosis

    We work out why it recommends others: what their websites have and where they are mentioned. Out comes a task list, in order.

  3. 03

    Delivery

    Content, structured data and media mentions, month by month, with tasks you know about in advance.

  4. 04

    Measurement

    Same questions, same method, every month. We show you the new answers next to the old ones.

What our clients say on Google

5.0

34 Google reviews

“Friendly, effective and quick to sort things out. 100% recommended.”
Marta G. · Google review, translated from Spanish
“Without a doubt the best marketing decision I have made.”
Imelda · Google review, translated from Spanish
“I am really happy with the guys at Vértigo, Jesús and Raúl.”
NP · Google review, translated from Spanish

GEO and AI SEO in Cary: questions we get

Can't find your question? Write to us and we'll reply within 24 hours.

Talk to the team
What is GEO, or generative engine optimization?

It is what you do so that AI talks about your company. When someone asks ChatGPT, Gemini or Perplexity about a product or a service, the answer names a few brands and leaves the rest out. GEO is the work of making yours one of the few that get named.

What is the difference between GEO and SEO?

SEO earns you a position in a list and the click that follows. GEO earns you a mention inside an answer, sometimes with a link and sometimes without. Much of the groundwork is shared, but GEO puts more weight on what third-party sources say about your company.

How do you know what AI says about my company?

By asking it. We prepare a list of questions from your sector, put them to each engine several times and save the answers. That shows us what repeats and what was a one-off. The same list is run again every month, so the comparison is fair.

Do I need to change my website to do GEO?

Usually not. We work on the website you have: we improve the copy, add frequently asked questions and structured data. If something bigger were needed, such as a redesign, we would explain why before doing anything. Web design is handled by the same team.

Can visits from AI be measured?

Yes. Visits that come from ChatGPT, Perplexity or Gemini can be separated out in your website analytics. We show them to you each month alongside the mentions, so you can see whether being named is turning into visits and inquiries.

Is GEO the same as AI SEO or AEO?

More or less. GEO, AI SEO, AI search optimization and AEO (answer engine optimization) are names for the same aim: being cited and recommended in answers written by AI. The industry has not settled on one term. We say GEO, but the work is identical whatever you call it.

Shall we see what AI says about your company?

Leave us your website and we will tell you what AI knows about your brand, what it is missing and where we would start.

  • Reply within 24 hours as a rule
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