How we measure SEO work in Durham
Every month we look at three things: how many people arrive from Google, where you rank and how much you sell.
More than 200 clients have worked with us.
An SEO agency for businesses in Durham that want calls and orders from Google. We start with your website and with the words your customers actually type.
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More than 200 companies have handed us their marketing so far.
Every month we look at three things: how many people arrive from Google, where you rank and how much you sell.
4
numbers in every report: visits from Google, positions, inquiries and sales.
What we measure
6
lines of work that we share out month by month, according to what is holding your site back at the time.
The work
1
summary each month with tasks, positions and results, so you know where your investment goes.
Follow-up
3
ways to plan SEO, depending on where you sell: in your city, nationwide or abroad.
Sized to your market
Local SEONational SEOInternational SEO
DurhamUSAWorldwide
With 301,870 residents in the 2024 Census Bureau estimates, Durham is the fourth largest city in North Carolina. It is the 68th largest city in the United States. In North Carolina we cover 10 cities.
In a mid-sized city the details decide who ranks: a complete Google Business Profile, a page for each service and reviews that actually get a reply. We work from Murcia, in Spain, usually 6 hours ahead of Durham. Meetings are by video call and in English. Nearby, we also cover Cary, Raleigh and Greensboro.
Source: US Census Bureau, 2024 population estimates.
Three examples of SEO in Durham
A repair shop lives off the map: "mechanic near me", "oil change", "brake repair". We work on the profile, the reviews and a page per service so you show up in Durham.
Tax questions are searched all year round: how to register, which form to file, what an accountant costs. Every well-written answer brings clients from Durham to your firm.
Each treatment is a different search, and nearly all of them carry the name of the city. A page per treatment, with prices and real results, picks up that demand in Durham.
SEO in places near Durham
Cary Raleigh Greensboro High Point Fayetteville Winston-Salem Concord Charlotte
A plan copied from another company rarely fits. We write yours after a conversation about who your best customers are and which searches already bring them in.
Before we write a line, we check that the site works properly on the inside. If Google cannot read it, nothing else matters.
We find out which words people use to look for you, how often, and who shows up in your place today. That tells us what is worth going after.
We improve your key pages and content so they answer what your customer is looking for better than anyone else does.
To Google, a link is a recommendation. We go after the ones with weight: press, trade associations and websites in your field.
We fit the work to where your customers are: in your neighborhood, across the country or in other languages and markets.
We connect your site to the measurement tools so we know which searches bring customers and which only bring visits.
The top few results take most of the clicks. It happens with "car repair durham", with "small business accountant durham" and with any search in your sector.
Illustrative simulation. Every project moves at its own pace and nobody can guarantee a specific position on Google.
We meet by video call to learn what you sell, who buys it and what sets you apart.
With the audit in hand, we agree with you what gets done first and what results are reasonable to expect.
We make the changes to your site, publish the new content and earn the first links.
We look at what worked, show it to you and decide the next step together.
5.0
34 Google reviews
“Friendly, effective and quick to sort things out. 100% recommended.”
“Without a doubt the best marketing decision I have made.”
“I am really happy with the guys at Vértigo, Jesús and Raúl.”
Can't find your question? Write to us and we'll reply within 24 hours.
Talk to the teamWe quote after a first review, never before. The price follows the work: how many pages need attention, how strong your competitors are and how far you want to reach. You get the figure in writing, with what it covers each month, and no obligation to go ahead.
With SEO you appear in the list of Google results. With GEO the aim is for an AI assistant such as ChatGPT, Gemini or Perplexity to name you when someone asks it a question. The foundations are the same: a clear website, good content and mentions on other sites. It makes sense to work on both at once.
No, and be wary of anyone who promises it. Google decides the order and changes it often. We commit to the part that does depend on us: the work done each month, and showing you the results, good or bad, in a report you can understand.
Almost never. The usual approach is to improve the site you have. We only suggest rebuilding it when the technology or the structure makes ranking impossible, and in that case we explain why, with data, before anything is touched. The decision is always yours.
Not much. A first conversation to get to know the business, and the logins for the website. If analytics and Google Search Console are not set up, we install them. After that, the main thing we ask is that you answer our questions about your products and customers.
Your rankings do not vanish the day you stop, because the improvements stay on your site. What you lose is momentum: no new content, no new links, and competitors who carry on tend to overtake you in time. How fast that happens depends on how hard your sector competes.
In the audit we look at the state of your site, where you rank and what the companies above you do better. You get it in writing, with no obligation.
SEO auditNo obligation
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