Audit

SEO agency in Waterloo

More than 200 clients have worked with us.

If your business is missing from the first page of Google, most people will never know it exists. We work on your rankings in Waterloo one step at a time, and in other countries too if you sell abroad.

  • No obligation
  • Reply within 24 hours
  • Your site reviewed by a person

Featured in the Spanish press

  • Cadena SER
  • COPE
  • El Español
  • La Opinión de Murcia
  • La 7 Televisión Región de Murcia
  • Murcia Plaza
  • Murcia Diario
  • Murcia.com
  • Murcia Economía
  • Élite Murcia
  • Madridiario
  • El Periódico de Ceuta
+200
clients across SEO, GEO and web design
+20
media outlets and rankings in Spain have featured Vértigo
24 h
is how long we usually take to answer your request
5
areas we work on side by side: SEO, GEO, web design, custom software and PPC

Companies that trust Vértigo

  • PcComponentes
  • Locking
  • Destaco.es
  • PentestingTeam
  • Legitec
  • Mudanzas Grupo Unión

More than 200 companies have handed us their marketing so far.

What SEO in Waterloo should be judged on

Rankings matter when they bring customers. So we follow the whole path, from the search to the sale.

4

numbers in every report: visits from Google, positions, inquiries and sales.

What we measure

6

areas in every project: technical, keywords, content, links, geographic scope and measurement.

The work

1

report a month, short and free of jargon, with what was done, what changed and what comes next.

Follow-up

3

ways to plan SEO, depending on where you sell: in your city, nationwide or abroad.

Sized to your market

Local SEONational SEOInternational SEO

WaterlooCanadaWorldwide

How we approach SEO in Waterloo

Waterloo is home to around 100,000 people. It is part of Ontario. In Ontario we cover 26 cities.

In a smaller city there is less competition on Google, so orderly work shows sooner. It is also worth ranking for searches in the nearest big city and the places around it. Vértigo is based in Murcia, Spain, usually 6 hours ahead of Waterloo. We work with clients abroad by video call, in English. If your business is in Kitchener, Cambridge or Guelph, there is a page like this one for each.

Population
About 100,000
Province
Ontario
Time difference with our office
Murcia is usually 6 hours ahead
Distance to our office
6,500 km (4,000 miles)

Population figures: GeoNames.

Search engine optimization in Waterloo, marked on the map
Waterloo

How people search in Waterloo

  • Therapists

    Looking for a therapist is hard, and people do it in private. A page for each area you work in, written with care, helps someone searching in Waterloo take the step of writing to you.

  • Moving companies

    Moving searches come with a price and with an origin and a destination. We work on those combinations so your company shows up in Waterloo without depending on comparison sites.

  • Architecture firms

    A firm is found through what it builds: "passive house", "loft conversion", "architect for a renovation in Waterloo". Each type of project deserves its own page.

We also do SEO in

Kitchener Cambridge Guelph Brantford Milton Burlington Hamilton Brampton

SEO agency in Ontario SEO agency in Canada

What our SEO service in Waterloo includes

A plan copied from another company rarely fits. We write yours after a conversation about who your best customers are and which searches already bring them in.

  1. 01

    Technical audit

    We look at your site the way Google sees it: how fast it loads, which pages it can read and which errors are wasting its time.

  2. 02

    Keyword research

    We find out which words people use to look for you, how often, and who shows up in your place today. That tells us what is worth going after.

  3. 03

    Content that ranks

    We rewrite and extend the important pages so they answer what people ask, in your own voice and without padding.

  4. 04

    Link building

    To Google, a link is a recommendation. We go after the ones with weight: press, trade associations and websites in your field.

  5. 05

    Local, national and international SEO

    The same method at three scales. For a neighbourhood business the map rules. For an online store, the category pages. For an exporter, each language.

  6. 06

    Measuring results

    We track rankings, traffic and sales, and go through the data each month looking for the next thing worth doing.

What moving up the results looks like

Hardly anyone goes past the first page. It makes no difference if the search is "therapist in waterloo", "buy gaming laptop" or "luggage storage toronto": people call or buy from whoever is at the top.

  1. We choose the searches that bring customers.
  2. We repair the technical faults on the site.
  3. We rewrite the pages that need to rank.
  4. We earn links from media and websites in your sector.

Illustrative simulation. Every project moves at its own pace and nobody can guarantee a specific position on Google.

From the first meeting to the first report

  1. 01

    We get to know your business

    We meet by video call to learn what you sell, who buys it and what sets you apart.

  2. 02

    Work plan

    With the audit in hand, we agree with you what gets done first and what results are reasonable to expect.

  3. 03

    Monthly work

    Each month has specific technical, content and link tasks, and you know what they are before they start.

  4. 04

    Measure and improve

    We track rankings, traffic and results, and adjust the strategy with data.

Reviews from our clients on Google

5.0

34 Google reviews

“Friendly, effective and quick to sort things out. 100% recommended.”
Marta G. · Google review, translated from Spanish
“Without a doubt the best marketing decision I have made.”
Imelda · Google review, translated from Spanish
“I am really happy with the guys at Vértigo, Jesús and Raúl.”
NP · Google review, translated from Spanish

More Vértigo services in Waterloo

GEO agency in Waterloo AI search optimization: we work so that ChatGPT, Gemini and Perplexity name your brand when people ask about your sector. Web design in Waterloo Websites and online stores designed from scratch for your brand, quick on a phone and ready for Google.

SEO in Waterloo: the questions we hear most

Can't find your question? Write to us and we'll reply within 24 hours.

Talk to the team
How much does SEO cost in Waterloo?

There is no single price. A neighbourhood business and an online store that sells nationwide need very different amounts of work. Once we have reviewed your website we send you a fixed quote and you decide. Any figure given before seeing the site would be a guess.

What is the difference between SEO and GEO?

With SEO you appear in the list of Google results. With GEO the aim is for an AI assistant such as ChatGPT, Gemini or Perplexity to name you when someone asks it a question. The foundations are the same: a clear website, good content and mentions on other sites. It makes sense to work on both at once.

Do I need a new website to do SEO?

In most cases, no. We work on your current site. If it has an underlying problem that blocks progress, we tell you at the start and you decide. If a rebuild does make sense, the same team does web design, so the SEO is planned into the new site from the first day.

What do you need from me to get started?

Not much. A first conversation to get to know the business, and the logins for the website. If analytics and Google Search Console are not set up, we install them. After that, the main thing we ask is that you answer our questions about your products and customers.

Can I do SEO and Google Ads at the same time?

Yes, and they work well together. Ads bring visits from the first day and SEO keeps them coming without paying for each click. If you need it, we manage your paid campaigns too, so both follow the same list of searches and you see the two side by side.

What happens if I stop doing SEO?

Nothing overnight. The pages, the content and the links stay, and so do most of your rankings for a while. But competitors keep working and Google keeps changing, so positions tend to drift down over the following months. The work already done remains on your website.

Request an SEO audit of your website

Fill in the form and a person from the team replies, usually within 24 hours. We look at your site and your market first and then send a quote. There are no prices on this page because no two projects need the same work.

  • You normally hear from us within a day
  • A person reads every request
  • Nothing to sign
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