How we measure SEO work in Cambridge
Traffic on its own tells you little. We track which searches end in an inquiry or an order and put the effort there.
More than 200 clients have worked with us.
SEO for businesses in Cambridge that starts with understanding what you sell. We cover local, national and international search, so customers find you before they find a competitor.
Featured in the Spanish press













And so on, past 200 clients.
Traffic on its own tells you little. We track which searches end in an inquiry or an order and put the effort there.
4
figures we follow each month: how many people arrive, where you rank, who gets in touch and what you sell.
What we measure
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kinds of task, from the technical audit to measurement, ordered by what matters most in your case.
The work
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summary each month with tasks, positions and results, so you know where your investment goes.
Follow-up
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ways to plan SEO, depending on where you sell: in your city, nationwide or abroad.
Sized to your market
Local SEONational SEOInternational SEO
CambridgeCanadaWorldwide
Around 130,000 people live in Cambridge. You will find it in Ontario. We have pages for 26 cities in Ontario.
In a smaller city there is less competition on Google, so orderly work shows sooner. It is also worth ranking for searches in the nearest big city and the places around it. We work from Murcia, in Spain, usually 6 hours ahead of Cambridge. Meetings are by video call and in English. If your business is in Kitchener, Waterloo or Guelph, there is a page like this one for each.
Population figures: GeoNames.
How people search in Cambridge
Hardly anyone searches for "lawyer" on its own. They search for "employment lawyer in Cambridge" or "unfair dismissal", so we build a page for each practice area and each problem.
Physiotherapy searches are local and urgent. The map decides, and the map is won with a well-kept profile, recent reviews and a page for each condition.
A restaurant is chosen on the map, by photos and ratings. We work on the Google profile, the menu on the website and occasion searches such as "restaurant for groups in Cambridge".
SEO starts with understanding your business. Before we touch anything, we want to know what you sell, what makes you different and how your customers search for it.
Before we write a line, we check that the site works properly on the inside. If Google cannot read it, nothing else matters.
We draw up the list of searches that really bring customers, separating the ones that only bring visits from the ones that end in a call or an order.
We rewrite and extend the important pages so they answer what people ask, in your own voice and without padding.
To Google, a link is a recommendation. We go after the ones with weight: press, trade associations and websites in your field.
Google Business Profile and maps for your city, structure and content to compete nationwide, and a version per country and language to sell abroad.
We track rankings, traffic and sales, and go through the data each month looking for the next thing worth doing.
The top few results take most of the clicks. It happens with "employment lawyer cambridge", with "physiotherapist near cambridge" and with any search in your sector.
Illustrative simulation. Every project moves at its own pace and nobody can guarantee a specific position on Google.
Before proposing anything we want to know your company, your numbers and what you have already tried.
We analyze your website, your rankings and your competitors. You receive a report with the actions in order of priority.
Each month has specific technical, content and link tasks, and you know what they are before they start.
Rankings, visits and sales, reviewed every month. What works gets repeated and what does not gets changed.
5.0
34 Google reviews
“Friendly, effective and quick to sort things out. 100% recommended.”
“Without a doubt the best marketing decision I have made.”
“I am really happy with the guys at Vértigo, Jesús and Raúl.”
Can't find your question? Write to us and we'll reply within 24 hours.
Talk to the teamSEO is a medium-term investment. The first movements usually show within the first few months, and solid results come with continued work. After the audit we give you a realistic estimate for your case, based on where your site stands today and who you are competing with.
All three. Local SEO for businesses that sell in their own city, national SEO for brands and online stores that compete across a country, and international SEO with a version of the site per country and language, content adapted to each market and links from media there.
No. Nobody can guarantee it honestly, because the algorithm does not answer to any agency. What we do give you is a method and a clear view of the work: you will know what we are doing, why we are doing it and what results it brings.
Not much. A first conversation to get to know the business, and the logins for the website. If analytics and Google Search Console are not set up, we install them. After that, the main thing we ask is that you answer our questions about your products and customers.
Once a month, in a report you can follow without knowing any SEO: the work done, what went up, what went down and what comes next. Between one report and the next you can write to the team whenever you like.
Nothing overnight. The pages, the content and the links stay, and so do most of your rankings for a while. But competitors keep working and Google keeps changing, so positions tend to drift down over the following months. The work already done remains on your website.
Fill in the form and a person from the team replies, usually within 24 hours. We look at your site and your market first and then send a quote. There are no prices on this page because no two projects need the same work.
SEO auditNo obligation
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