How we measure SEO work in Washington, DC
Traffic on its own tells you little. We track which searches end in an inquiry or an order and put the effort there.
More than 200 clients have worked with us.
If your business is missing from the first page of Google, most people will never know it exists. We work on your rankings in Washington, DC one step at a time, and in other countries too if you sell abroad.
Featured in the Spanish press













And so on, past 200 clients.
Traffic on its own tells you little. We track which searches end in an inquiry or an order and put the effort there.
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things we track from start to finish, from the search to the order or the phone call.
What we measure
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kinds of task, from the technical audit to measurement, ordered by what matters most in your case.
The work
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monthly report you can read without knowing SEO, and you can write to us between one and the next.
Follow-up
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ways to plan SEO, depending on where you sell: in your city, nationwide or abroad.
Sized to your market
Local SEONational SEOInternational SEO
Washington, DCUSAWorldwide
Around 700,000 people live in Washington, DC. Across the country it sits in 20th place by population.
A big city means more searches and more competitors going after the same ones. We split the work by area and by service, so each page has a realistic chance of ranking. Our office is in Murcia, Spain, about 6,400 km (4,000 miles) away and usually 6 hours ahead of you. We meet by video call. We offer the same in Alexandria, Baltimore and Richmond.
Source: US Census Bureau, 2024 population estimates.
What we do in your sector
Physical therapy searches are local and urgent. The map decides, and the map is won with a well-kept profile, recent reviews and a page for each condition.
Each treatment is a different search, and nearly all of them carry the name of the city. A page per treatment, with prices and real results, picks up that demand in Washington, DC.
Someone looking for solar panels compares three or four quotes. To be one of them you have to rank near the top in Washington, DC and explain savings, timings and grants well.
We also do SEO in
Alexandria Baltimore Richmond Philadelphia Hampton Newport News Allentown Norfolk
SEO starts with understanding your business. Before we touch anything, we want to know what you sell, what makes you different and how your customers search for it.
We go through your website in depth to find what is holding it back: speed, indexing, structure and errors.
We draw up the list of searches that really bring customers, separating the ones that only bring visits from the ones that end in a call or an order.
One page per service and per important question, well written and with your own facts. It is what Google rewards and what convinces the customer.
Links from newspapers, blogs and directories that carry weight in your sector, chosen one by one. No packages of a thousand links.
Google Business Profile and maps for your city, structure and content to compete nationwide, and a version per country and language to sell abroad.
Each month you get a short, clear report: what we did, what went up, what went down and what comes next.
The top few results take most of the clicks. It happens with "physical therapist near washington, dc", with "laser hair removal washington, dc" and with any search in your sector.
Illustrative simulation. Every project moves at its own pace and nobody can guarantee a specific position on Google.
We talk about your goals and look together at where your website stands on Google today.
We review your site alongside those of your competitors and tell you, in order of importance, what needs doing.
We make the changes to your site, publish the new content and earn the first links.
We track rankings, traffic and results, and adjust the strategy with data.
5.0
34 Google reviews
“Friendly, effective and quick to sort things out. 100% recommended.”
“Without a doubt the best marketing decision I have made.”
“I am really happy with the guys at Vértigo, Jesús and Raúl.”
Can't find your question? Write to us and we'll reply within 24 hours.
Talk to the teamWe do all three. A business that sells in one city, a brand that sells across a whole country and a company with its site in several languages all get the same method. Only the scale changes. In the audit we tell you which scale makes sense for you.
With SEO you appear in the list of Google results. With GEO the aim is for an AI assistant such as ChatGPT, Gemini or Perplexity to name you when someone asks it a question. The foundations are the same: a clear website, good content and mentions on other sites. It makes sense to work on both at once.
No. Rankings move for reasons outside any agency's control, from algorithm updates to what your competitors do. An honest agency promises the work, not the position. We agree targets with you, report on them every month and explain what we will change when a search does not move.
Yes. We work on your business listing on Google: categories, photos, opening hours and reviews. Those are the things that decide who appears on the map when someone searches for what you offer in Washington, DC. A profile that is complete and kept up to date is easier for Google to match with a search.
Yes, and they work well together. Ads bring visits from the first day and SEO keeps them coming without paying for each click. If you need it, we manage your paid campaigns too, so both follow the same list of searches and you see the two side by side.
Your rankings do not vanish the day you stop, because the improvements stay on your site. What you lose is momentum: no new content, no new links, and competitors who carry on tend to overtake you in time. How fast that happens depends on how hard your sector competes.
Leave us your web address and we will tell you, with no obligation, what is holding the site back and where we would start.
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