SEO in El Paso that shows up in your sales
Traffic on its own tells you little. We track which searches end in an inquiry or an order and put the effort there.
More than 200 clients have worked with us.
If your business is missing from the first page of Google, most people will never know it exists. We work on your rankings in El Paso one step at a time, and in other countries too if you sell abroad.
Featured in the Spanish press













More than 200 companies have handed us their marketing so far.
Traffic on its own tells you little. We track which searches end in an inquiry or an order and put the effort there.
4
numbers in every report: visits from Google, positions, inquiries and sales.
What we measure
6
areas in every project: technical, keywords, content, links, geographic scope and measurement.
The work
1
report a month, short and free of jargon, with what was done, what changed and what comes next.
Follow-up
3
levels we work at: local, national and international. Yours depends on who you sell to.
Sized to your market
Local SEONational SEOInternational SEO
El PasoUSAWorldwide
With 681,723 residents in the 2024 Census Bureau estimates, El Paso is the sixth largest city in Texas. It is the 21st largest city in the United States. There are 44 cities in Texas with their own page here.
The bigger the city, the more people search by neighborhood and by specific service. That is where a local business can beat a big brand, one street and one service at a time. Vértigo is based in Murcia, Spain, usually 8 hours ahead of El Paso. We work with clients abroad by video call, in English. The same service is available in Las Cruces, Albuquerque and Rio Rancho.
Source: US Census Bureau, 2024 population estimates.
Three examples of SEO in El Paso
Physical therapy searches are local and urgent. The map decides, and the map is won with a well-kept profile, recent reviews and a page for each condition.
A repair shop lives off the map: "mechanic near me", "oil change", "brake repair". We work on the profile, the reviews and a page per service so you show up in El Paso.
Each treatment is a different search, and nearly all of them carry the name of the city. A page per treatment, with prices and real results, picks up that demand in El Paso.
We also do SEO in
Las Cruces Albuquerque Rio Rancho Odessa Midland Tucson Lubbock Gilbert
Before we change a single comma on your website, we ask questions: what you sell, who buys it, why they choose you and which words they type. The plan comes out of those answers.
Before we write a line, we check that the site works properly on the inside. If Google cannot read it, nothing else matters.
We find out which words people use to look for you, how often, and who shows up in your place today. That tells us what is worth going after.
We rewrite and extend the important pages so they answer what people ask, in your own voice and without padding.
Links planned project by project, to build the authority you need against your competitors.
The same method at three scales. For a neighborhood business the map rules. For an online store, the category pages. For an exporter, each language.
We track rankings, traffic and sales, and go through the data each month looking for the next thing worth doing.
Try it yourself: search for "physical therapist near el paso" and count how many results you read before deciding. Your customers do the same when they search for "car repair el paso".
Illustrative simulation. Every project moves at its own pace and nobody can guarantee a specific position on Google.
We talk about your goals and look together at where your website stands on Google today.
We review your site alongside those of your competitors and tell you, in order of importance, what needs doing.
We fix the technical side, improve the content and look for links. Whatever has the most impact goes first.
Rankings, visits and sales, reviewed every month. What works gets repeated and what does not gets changed.
5.0
34 Google reviews
“Friendly, effective and quick to sort things out. 100% recommended.”
“Without a doubt the best marketing decision I have made.”
“I am really happy with the guys at Vértigo, Jesús and Raúl.”
Can't find your question? Write to us and we'll reply within 24 hours.
Talk to the teamWe quote after a first review, never before. The price follows the work: how many pages need attention, how strong your competitors are and how far you want to reach. You get the figure in writing, with what it covers each month, and no obligation to go ahead.
All three. Local SEO for businesses that sell in their own city, national SEO for brands and online stores that compete across a country, and international SEO with a version of the site per country and language, content adapted to each market and links from media there.
SEO is about ranking in a search engine. GEO, short for generative engine optimization, is about being named in the answer an AI assistant writes. One gives you a position in a list and the other a mention in a paragraph. We do both, and nobody can guarantee either.
No, and be wary of anyone who promises it. Google decides the order and changes it often. We commit to the part that does depend on us: the work done each month, and showing you the results, good or bad, in a report you can understand.
Yes. We work on your business listing on Google: categories, photos, opening hours and reviews. Those are the things that decide who appears on the map when someone searches for what you offer in El Paso. A profile that is complete and kept up to date is easier for Google to match with a search.
We work on those too. We call it GEO, and the aim is for AI assistants to name your company in their answers. A good part of what is done for SEO counts there as well. Nobody controls what an assistant says, so we check it regularly and tell you what we find.
Tell us which website you have and what you want to achieve. We review it, look at your competitors and send you a report with what we would do first.
SEO auditNo obligation
RequestWe will get back to you as soon as possible.