GEO for businesses in El Paso: how we count progress
Progress shows when you compare answers. Today AI recommends other companies. The aim is that a few months from now it recommends you.
More than 200 clients trust us.
GEO (generative engine optimization) means making sure AI assistants know your company well enough to recommend it. If ChatGPT never names you, the person asking never hears of you. We help businesses in El Paso appear in answers from ChatGPT, Gemini, Perplexity and Google.
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And more than 200 clients who have already trusted Vértigo.
Progress shows when you compare answers. Today AI recommends other companies. The aim is that a few months from now it recommends you.
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paths lead to an answer, live search and the memory of the model. Each one calls for different work.
How AI answers
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numbers sum up each month: answers you appear in, links to your site and visits that arrive from AI.
What we measure
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time a month we repeat the same questions in each engine and compare them with the month before.
Follow-up
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assistants we check every month: ChatGPT, Gemini, Perplexity and Google AI.
Where your customers ask
ChatGPTGeminiPerplexityGoogle AI
El PasoUSAWorldwide
Home to 681,723 people on the 2024 Census Bureau estimates, El Paso is the sixth largest city in Texas. Nationally it ranks 21st among US cities by population. We have pages for 44 cities in Texas.
The more companies there are, the more weight falls on what others say about you. In a large city, assistants lean on press coverage, comparison sites and reviews before they lean on your own website. Vértigo is based in Murcia, Spain, usually 8 hours ahead of El Paso. We work with clients abroad by video call, in English. The same service is available in Las Cruces, Albuquerque and Rio Rancho.
Source: US Census Bureau, 2024 population estimates.
Three examples of GEO in El Paso
AI gets asked about neighborhoods, prices and agencies people can trust. Good area guides, written with your own data, make you a source it can quote.
With the car broken down, people ask in a hurry. If AI finds your services, opening hours and reviews neatly laid out, it is more likely to include you in the answer.
Trips are now planned by asking AI. Whether it names your hotel depends on what guides, reviews and your own website say about you.
More places where we do GEO
Las Cruces Albuquerque Rio Rancho Odessa Midland Tucson Lubbock Gilbert
We measure before we change anything. The starting picture shows the answers you appear in and, for the ones that leave you out, who is there in your place.
The starting point, in writing: answers you are in, answers where your brand is missing and the sources AI used for each one.
We collect the doubts your customer settles before buying: prices, comparisons, who to go to. Those are the questions you want to appear in.
We create the pages that are missing: guide prices, comparisons, frequently asked questions. That is the material answers are made from.
We tidy up what AI knows about you: structured data, business profile and consistent listings, so it does not confuse you with anyone else.
We look at which pages each assistant cites when it answers about your sector and work to get your company onto them.
A short monthly report: mentions, links, visits from AI and what we plan to do the following month.
A page of Google results lists around ten sites. An AI answer has room for a handful of companies. That holds for a question about a real estate agency in El Paso and for one about a car repair shop in El Paso.
Illustrative simulation. AI answers change every time a question is asked and nobody can guarantee a specific recommendation.
We ask each engine about your sector and your brand to find out where we are starting from.
We decide with you which questions to go after first and what has to change on the website to win them.
We publish the content that is missing, correct your brand details and work to get the sources in your sector to cite you.
AI answers change often. We keep watch and react when your brand moves up or down.
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34 Google reviews
“Friendly, effective and quick to sort things out. 100% recommended.”
“Without a doubt the best marketing decision I have made.”
“I am really happy with the guys at Vértigo, Jesús and Raúl.”
Can't find your question? Write to us and we'll reply within 24 hours.
Talk to the teamThink of it as SEO for answers instead of lists. A search engine shows a page of links and lets you choose. An AI assistant writes a reply and mentions a handful of companies in it. Generative engine optimization, GEO for short, is the work of getting your company into that reply.
SEO earns you a position in a list and the click that follows. GEO earns you a mention inside an answer, sometimes with a link and sometimes without. Much of the groundwork is shared, but GEO puts more weight on what third-party sources say about your company.
Yes. Plenty of people now ask AI for a dentist, a lawyer or a restaurant close to home. We work on your business profile, your reviews and the local sources an assistant reads, so that it recommends you when people ask in El Paso.
By asking it. We prepare a list of questions from your sector, put them to each engine several times and save the answers. That shows us what repeats and what was a one-off. The same list is run again every month, so the comparison is fair.
For the most part, yes. When AI links to your website and someone clicks, the source is recorded. What leaves no trace is the person who reads the answer and looks you up by name afterwards, which is why we also watch searches for your brand.
It is not compulsory, but it shows. If your website does not appear in search engines, assistants that read the web live have a hard time finding you. A site with sound SEO gives GEO something to build on, and we handle both in the same team.
Leave us your website and we will tell you what AI knows about your brand, what it is missing and where we would start.
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