What SEO in Amarillo should be judged on
Every month we look at three things: how many people arrive from Google, where you rank and how much you sell.
More than 200 clients have worked with us.
If your business is missing from the first page of Google, most people will never know it exists. We work on your rankings in Amarillo one step at a time, and in other countries too if you sell abroad.
Featured in the Spanish press













And so on, past 200 clients.
Every month we look at three things: how many people arrive from Google, where you rank and how much you sell.
4
things we track from start to finish, from the search to the order or the phone call.
What we measure
6
areas in every project: technical, keywords, content, links, geographic scope and measurement.
The work
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report a month, short and free of jargon, with what was done, what changed and what comes next.
Follow-up
3
levels we work at: local, national and international. Yours depends on who you sell to.
Sized to your market
Local SEONational SEOInternational SEO
AmarilloUSAWorldwide
Home to 203,729 people on the 2024 Census Bureau estimates, Amarillo is the 17th largest city in Texas. Nationally it ranks 119th among US cities by population. We have pages for 44 cities in Texas.
In a mid-sized city you rarely need to outspend anyone. You need a clearer website and better reviews than the two or three firms currently at the top. Murcia, where our office is, lies about 8,500 km (5,300 miles) away, usually 7 hours ahead of Amarillo. We arrange calls at a time that suits you. If your business is in Lubbock, Wichita Falls or Midland, there is a page like this one for each.
Source: US Census Bureau, 2024 population estimates.
SEO by sector
People looking for a dentist in Amarillo usually book with one of the first three practices on the map. We work on the Google Business Profile, the reviews and a page for each treatment.
A repair shop lives off the map: "mechanic near me", "oil change", "brake repair". We work on the profile, the reviews and a page per service so you show up in Amarillo.
Someone looking for solar panels compares three or four quotes. To be one of them you have to rank near the top in Amarillo and explain savings, timings and grants well.
SEO in other locations
Lubbock Wichita Falls Midland Abilene Odessa Oklahoma City Norman Pueblo
No two projects are alike. A law firm, an online store and a clinic need different things, so the first job is getting to know your business and your customer.
Before we write a line, we check that the site works properly on the inside. If Google cannot read it, nothing else matters.
Every sector has its own vocabulary, and it is rarely the one the company uses. We look for the words the buyer uses.
One page per service and per important question, well written and with your own facts. It is what Google rewards and what convinces the customer.
We get other media and websites in your sector to link to yours. It is the hardest part, and the one that most separates the top results from the rest.
If you sell in Amarillo, we work on your Google Business Profile and the map results. If you sell nationwide, on structure and content. If you sell abroad, on a version for each market.
We track rankings, traffic and sales, and go through the data each month looking for the next thing worth doing.
Someone who searches for "emergency dentist amarillo" or "car repair amarillo" rarely scrolls as far as page two. They pick from the first few names they see, and that is where you need to be.
Illustrative simulation. Every project moves at its own pace and nobody can guarantee a specific position on Google.
We meet by video call to learn what you sell, who buys it and what sets you apart.
With the audit in hand, we agree with you what gets done first and what results are reasonable to expect.
We make the changes to your site, publish the new content and earn the first links.
Rankings, visits and sales, reviewed every month. What works gets repeated and what does not gets changed.
5.0
34 Google reviews
“Friendly, effective and quick to sort things out. 100% recommended.”
“Without a doubt the best marketing decision I have made.”
“I am really happy with the guys at Vértigo, Jesús and Raúl.”
Can't find your question? Write to us and we'll reply within 24 hours.
Talk to the teamThe first changes tend to appear after a few months, and from there the growth builds on itself. A lot depends on the state of the site and on how hard your competitors are pushing, so we prefer to give you a time frame once we have seen it.
SEO is about ranking in a search engine. GEO, short for generative engine optimization, is about being named in the answer an AI assistant writes. One gives you a position in a list and the other a mention in a paragraph. We do both, and nobody can guarantee either.
No. Nobody can guarantee it honestly, because the algorithm does not answer to any agency. What we do give you is a method and a clear view of the work: you will know what we are doing, why we are doing it and what results it brings.
Almost never. The usual approach is to improve the site you have. We only suggest rebuilding it when the technology or the structure makes ranking impossible, and in that case we explain why, with data, before anything is touched. The decision is always yours.
Yes, and they work well together. Ads bring visits from the first day and SEO keeps them coming without paying for each click. If you need it, we manage your paid campaigns too, so both follow the same list of searches and you see the two side by side.
We work on those too. We call it GEO, and the aim is for AI assistants to name your company in their answers. A good part of what is done for SEO counts there as well. Nobody controls what an assistant says, so we check it regularly and tell you what we find.
Fill in the form and a person from the team replies, usually within 24 hours. We look at your site and your market first and then send a quote. There are no prices on this page because no two projects need the same work.
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