Audit

GEO agency in Amarillo

More than 200 clients trust us.

Generative engine optimization, or GEO, is SEO for the answers AI writes. The aim is to be one of the few companies an assistant names. We do this work for businesses in Amarillo across ChatGPT, Gemini, Perplexity and the AI results in Google.

  • No obligation
  • Reply within 24 hours
  • Your site reviewed by a person

Featured in the Spanish press

  • Cadena SER
  • COPE
  • El Español
  • La Opinión de Murcia
  • La 7 Televisión Región de Murcia
  • Murcia Plaza
  • Murcia Diario
  • Murcia.com
  • Murcia Economía
  • Élite Murcia
  • Madridiario
  • El Periódico de Ceuta
200+
clients across SEO, GEO and web design
4
assistants where we track your brand: ChatGPT, Gemini, Perplexity and Google AI
24h
is how long we usually take to reply to an inquiry
34
Google reviews with an average rating of 5.0

Brands that already work with Vértigo

  • PcComponentes
  • Locking
  • Destaco.es
  • PentestingTeam
  • Legitec
  • Mudanzas Grupo Unión

And more than 200 clients who have already trusted Vértigo.

GEO in Amarillo, measured in mentions

Here the result can be counted: how many times AI names your brand and how high up in the answer.

2

routes need looking after: what AI reads live and what it already knows about your brand.

How AI answers

3

things we note for every answer: whether you appear, in what position and with which source.

What we measure

1

review a month of every question we track, with before and after screenshots.

Follow-up

4

assistants we check every month: ChatGPT, Gemini, Perplexity and Google AI.

Where your customers ask

ChatGPTGeminiPerplexityGoogle AI

AmarilloUSAWorldwide

How we work on GEO in Amarillo

With 203,729 residents in the 2024 Census Bureau estimates, Amarillo is the 17th largest city in Texas. Across the country it sits in 119th place by population. In Texas we cover 44 cities.

In mid-sized cities few companies have worked on how they appear in AI answers so far. Starting now gives you a lead that is hard for a competitor to close later. Our office is in Murcia, Spain, about 8,500 km (5,300 miles) away and usually 7 hours ahead of you. We meet by video call. Nearby, we also cover Lubbock, Wichita Falls and Midland.

Population
203,729
State
Texas
Rank among US cities
119th
Time difference with our office
Murcia is usually 7 hours ahead
Distance to our office
8,500 km (5,300 miles)

Source: US Census Bureau, 2024 population estimates.

AI search optimization in Amarillo, shown on the map
Amarillo

What we do, depending on your sector

  • Physical therapy clinics

    People ask AI about symptoms before they ask about clinics. If your pages answer those questions under a named, registered practitioner, you have a better chance of being the clinic it names in Amarillo.

  • Car repair shops

    With the car broken down, people ask in a hurry. If AI finds your services, opening hours and reviews neatly laid out, it is more likely to include you in the answer.

  • Beauty clinics

    People ask a lot before a treatment: does it hurt, how long does it last, what does it cost. If those answers are on your site, AI can use them and name you.

What our GEO service in Amarillo includes

Most of this work happens outside the chat window. An assistant builds its answer from web pages, reviews, listings and press, so we look at what it finds about you in each of those and fix what is missing or wrong.

  1. 01

    AI visibility audit

    The starting point, in writing: answers you are in, answers where your brand is missing and the sources AI used for each one.

  2. 02

    Question research

    People do not write to AI the way they type into Google. They use long sentences with context, and you need to know which ones your customers use.

  3. 03

    Content AI can cite

    We create the pages that are missing: guide prices, comparisons, frequently asked questions. That is the material answers are made from.

  4. 04

    Structured data and brand

    We mark up your website with structured data and bring your Google Business Profile and other listings up to date, since that is where engines get the basics.

  5. 05

    Mentions in the sources AI consults

    Press, rankings and trade directories. The more reliable sources talk about you, the more often your name comes up in the answer.

  6. 06

    Tracking mentions and citations

    We measure the visits that come from ChatGPT, Perplexity or Gemini and what those visitors do on your website, to find out whether the mentions bring customers.

What it takes to be named by AI

A page of Google results lists around ten sites. An AI answer has room for a handful of companies. That holds for a question about a physical therapist in Amarillo and for one about a car repair shop in Amarillo.

  1. We see which answers your brand is missing from.
  2. We publish the content AI needs in order to name you.
  3. We correct what the engines have wrong about you.
  4. We add mentions in reliable sources.

Illustrative simulation. AI answers change every time a question is asked and nobody can guarantee a specific recommendation.

From the first analysis to the first mention

  1. 01

    First call

    You tell us by video call what you sell and to whom, and we prepare the questions we are going to track.

  2. 02

    Diagnosis

    We work out why it recommends others: what their websites have and where they are mentioned. Out comes a task list, in order.

  3. 03

    Down to work

    We rewrite pages, put your brand data in order and seek mentions in reliable sources. Whatever carries most weight goes first.

  4. 04

    Measurement

    Same questions, same method, every month. We show you the new answers next to the old ones.

Reviews from our clients on Google

5.0

34 Google reviews

“Friendly, effective and quick to sort things out. 100% recommended.”
Marta G. · Google review, translated from Spanish
“Without a doubt the best marketing decision I have made.”
Imelda · Google review, translated from Spanish
“I am really happy with the guys at Vértigo, Jesús and Raúl.”
NP · Google review, translated from Spanish

Frequently asked questions about GEO in Amarillo

Can't find your question? Write to us and we'll reply within 24 hours.

Talk to the team
What is GEO, or generative engine optimization?

Think of it as SEO for answers instead of lists. A search engine shows a page of links and lets you choose. An AI assistant writes a reply and mentions a handful of companies in it. Generative engine optimization, GEO for short, is the work of getting your company into that reply.

What is the difference between GEO and SEO?

SEO earns you a position in a list and the click that follows. GEO earns you a mention inside an answer, sometimes with a link and sometimes without. Much of the groundwork is shared, but GEO puts more weight on what third-party sources say about your company.

Do I need to change my website to do GEO?

Usually not. We work on the website you have: we improve the copy, add frequently asked questions and structured data. If something bigger were needed, such as a redesign, we would explain why before doing anything. Web design is handled by the same team.

Can visits from AI be measured?

Yes. Visits that come from ChatGPT, Perplexity or Gemini can be separated out in your website analytics. We show them to you each month alongside the mentions, so you can see whether being named is turning into visits and inquiries.

What happens if AI says something false about my company?

It happens more often than you would think. We look for where it got the wrong detail, correct it at the source and publish the right information in a way that leaves no room for doubt. Then we keep asking until the answer changes.

Do I need SEO for GEO to work?

It helps a great deal. Several assistants run a web search before they answer, so a website that ranks well in Google or Bing has more chance of being cited. That is why we usually work on the two together.

Request an AI visibility audit for your brand

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