GEO in Amarillo, measured in mentions
Here the result can be counted: how many times AI names your brand and how high up in the answer.
More than 200 clients trust us.
Generative engine optimization, or GEO, is SEO for the answers AI writes. The aim is to be one of the few companies an assistant names. We do this work for businesses in Amarillo across ChatGPT, Gemini, Perplexity and the AI results in Google.
Featured in the Spanish press













And more than 200 clients who have already trusted Vértigo.
Here the result can be counted: how many times AI names your brand and how high up in the answer.
2
routes need looking after: what AI reads live and what it already knows about your brand.
How AI answers
3
things we note for every answer: whether you appear, in what position and with which source.
What we measure
1
review a month of every question we track, with before and after screenshots.
Follow-up
4
assistants we check every month: ChatGPT, Gemini, Perplexity and Google AI.
Where your customers ask
ChatGPTGeminiPerplexityGoogle AI
AmarilloUSAWorldwide
With 203,729 residents in the 2024 Census Bureau estimates, Amarillo is the 17th largest city in Texas. Across the country it sits in 119th place by population. In Texas we cover 44 cities.
In mid-sized cities few companies have worked on how they appear in AI answers so far. Starting now gives you a lead that is hard for a competitor to close later. Our office is in Murcia, Spain, about 8,500 km (5,300 miles) away and usually 7 hours ahead of you. We meet by video call. Nearby, we also cover Lubbock, Wichita Falls and Midland.
Source: US Census Bureau, 2024 population estimates.
What we do, depending on your sector
People ask AI about symptoms before they ask about clinics. If your pages answer those questions under a named, registered practitioner, you have a better chance of being the clinic it names in Amarillo.
With the car broken down, people ask in a hurry. If AI finds your services, opening hours and reviews neatly laid out, it is more likely to include you in the answer.
People ask a lot before a treatment: does it hurt, how long does it last, what does it cost. If those answers are on your site, AI can use them and name you.
More places where we do GEO
Lubbock Wichita Falls Midland Abilene Odessa Oklahoma City Norman Pueblo
Most of this work happens outside the chat window. An assistant builds its answer from web pages, reviews, listings and press, so we look at what it finds about you in each of those and fix what is missing or wrong.
The starting point, in writing: answers you are in, answers where your brand is missing and the sources AI used for each one.
People do not write to AI the way they type into Google. They use long sentences with context, and you need to know which ones your customers use.
We create the pages that are missing: guide prices, comparisons, frequently asked questions. That is the material answers are made from.
We mark up your website with structured data and bring your Google Business Profile and other listings up to date, since that is where engines get the basics.
Press, rankings and trade directories. The more reliable sources talk about you, the more often your name comes up in the answer.
We measure the visits that come from ChatGPT, Perplexity or Gemini and what those visitors do on your website, to find out whether the mentions bring customers.
A page of Google results lists around ten sites. An AI answer has room for a handful of companies. That holds for a question about a physical therapist in Amarillo and for one about a car repair shop in Amarillo.
Illustrative simulation. AI answers change every time a question is asked and nobody can guarantee a specific recommendation.
You tell us by video call what you sell and to whom, and we prepare the questions we are going to track.
We work out why it recommends others: what their websites have and where they are mentioned. Out comes a task list, in order.
We rewrite pages, put your brand data in order and seek mentions in reliable sources. Whatever carries most weight goes first.
Same questions, same method, every month. We show you the new answers next to the old ones.
5.0
34 Google reviews
“Friendly, effective and quick to sort things out. 100% recommended.”
“Without a doubt the best marketing decision I have made.”
“I am really happy with the guys at Vértigo, Jesús and Raúl.”
Can't find your question? Write to us and we'll reply within 24 hours.
Talk to the teamThink of it as SEO for answers instead of lists. A search engine shows a page of links and lets you choose. An AI assistant writes a reply and mentions a handful of companies in it. Generative engine optimization, GEO for short, is the work of getting your company into that reply.
SEO earns you a position in a list and the click that follows. GEO earns you a mention inside an answer, sometimes with a link and sometimes without. Much of the groundwork is shared, but GEO puts more weight on what third-party sources say about your company.
Usually not. We work on the website you have: we improve the copy, add frequently asked questions and structured data. If something bigger were needed, such as a redesign, we would explain why before doing anything. Web design is handled by the same team.
Yes. Visits that come from ChatGPT, Perplexity or Gemini can be separated out in your website analytics. We show them to you each month alongside the mentions, so you can see whether being named is turning into visits and inquiries.
It happens more often than you would think. We look for where it got the wrong detail, correct it at the source and publish the right information in a way that leaves no room for doubt. Then we keep asking until the answer changes.
It helps a great deal. Several assistants run a web search before they answer, so a website that ranks well in Google or Bing has more chance of being cited. That is why we usually work on the two together.
Leave us your website and we will tell you what AI knows about your brand, what it is missing and where we would start.
GEO auditNo obligation
RequestWe will get back to you as soon as possible.