What SEO in Buffalo should be judged on
A good-looking report proves nothing. We judge SEO by traffic, rankings and sales.
More than 200 clients have worked with us.
Vértigo is based in Murcia, Spain, and works with clients abroad by video call, in English. For your business in Buffalo that means a clear SEO plan and a report every month from the people doing the work.
Featured in the Spanish press













And so on, past 200 clients.
A good-looking report proves nothing. We judge SEO by traffic, rankings and sales.
4
numbers in every report: visits from Google, positions, inquiries and sales.
What we measure
6
kinds of task, from the technical audit to measurement, ordered by what matters most in your case.
The work
1
report a month, short and free of jargon, with what was done, what changed and what comes next.
Follow-up
3
levels we work at: local, national and international. Yours depends on who you sell to.
Sized to your market
Local SEONational SEOInternational SEO
BuffaloUSAWorldwide
With 276,617 residents in the 2024 Census Bureau estimates, Buffalo is the second largest city in New York. Nationally it ranks 79th among US cities by population. In New York we cover 6 cities.
In a mid-sized city you rarely need to outspend anyone. You need a clearer website and better reviews than the two or three firms currently at the top. We work from Murcia, in Spain, usually 6 hours ahead of Buffalo. Meetings are by video call and in English. We offer the same in Rochester, Syracuse and Cleveland.
Source: US Census Bureau, 2024 population estimates.
Three examples of SEO in Buffalo
People looking for a dentist in Buffalo usually book with one of the first three practices on the map. We work on the Google Business Profile, the reviews and a page for each treatment.
Someone looking for solar panels compares three or four quotes. To be one of them you have to rank near the top in Buffalo and explain savings, timings and grants well.
Every booking that comes through your own site is a commission a portal does not take. We rank the hotel for its name, its area and the plans people search for in Buffalo.
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Rochester Syracuse Cleveland Pittsburgh Akron Warren Sterling Heights Detroit
A plan copied from another company rarely fits. We write yours after a conversation about who your best customers are and which searches already bring them in.
A full check of the part nobody sees: loading speed, pages Google cannot find, broken links and structure.
We draw up the list of searches that really bring customers, separating the ones that only bring visits from the ones that end in a call or an order.
We rewrite and extend the important pages so they answer what people ask, in your own voice and without padding.
Links planned project by project, to build the authority you need against your competitors.
The same method at three scales. For a neighborhood business the map rules. For an online store, the category pages. For an exporter, each language.
We follow rankings, visits, calls and sales, and explain them without jargon. If something is not working, we change it.
Hardly anyone goes past the first page. It makes no difference if the search is "emergency dentist buffalo", "buy gaming laptop" or "luggage storage new york": people call or buy from whoever is at the top.
Illustrative simulation. Every project moves at its own pace and nobody can guarantee a specific position on Google.
An hour for you to walk us through the business: what you sell, who buys from you and who you compete with.
We review your site alongside those of your competitors and tell you, in order of importance, what needs doing.
Technical fixes, content and links, in order of impact and with no filler tasks.
Rankings, visits and sales, reviewed every month. What works gets repeated and what does not gets changed.
5.0
34 Google reviews
“Friendly, effective and quick to sort things out. 100% recommended.”
“Without a doubt the best marketing decision I have made.”
“I am really happy with the guys at Vértigo, Jesús and Raúl.”
Can't find your question? Write to us and we'll reply within 24 hours.
Talk to the teamLonger than paid ads, and usually less than people fear. Technical fixes can show within weeks. New content and links take months to count, because Google needs time to trust them. We tell you which searches should move first, so you can judge progress early.
All three. Local SEO for businesses that sell in their own city, national SEO for brands and online stores that compete across a country, and international SEO with a version of the site per country and language, content adapted to each market and links from media there.
With SEO you appear in the list of Google results. With GEO the aim is for an AI assistant such as ChatGPT, Gemini or Perplexity to name you when someone asks it a question. The foundations are the same: a clear website, good content and mentions on other sites. It makes sense to work on both at once.
Yes, and over the medium term it is often one of the most cost-effective channels a shop has. We work on the category pages, the product pages and the loading speed, which is where an online store wins or loses its sales.
Of course. Many businesses start with ads while SEO gathers strength, and then lower the ad spend gradually. We also run paid search, so we can coordinate the two: the ads show which searches turn into sales and the SEO work goes after those first.
We work on those too. We call it GEO, and the aim is for AI assistants to name your company in their answers. A good part of what is done for SEO counts there as well. Nobody controls what an assistant says, so we check it regularly and tell you what we find.
In the audit we look at the state of your site, where you rank and what the companies above you do better. You get it in writing, with no obligation.
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