What SEO in Fresno should be judged on
Traffic on its own tells you little. We track which searches end in an inquiry or an order and put the effort there.
More than 200 clients have worked with us.
Vértigo is based in Murcia, Spain, and works with clients abroad by video call, in English. For your business in Fresno that means a clear SEO plan and a report every month from the people doing the work.
Featured in the Spanish press













They are among the more than 200 clients the agency has worked with.
Traffic on its own tells you little. We track which searches end in an inquiry or an order and put the effort there.
4
numbers in every report: visits from Google, positions, inquiries and sales.
What we measure
6
areas in every project: technical, keywords, content, links, geographic scope and measurement.
The work
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report a month, short and free of jargon, with what was done, what changed and what comes next.
Follow-up
3
ways to plan SEO, depending on where you sell: in your city, nationwide or abroad.
Sized to your market
Local SEONational SEOInternational SEO
FresnoUSAWorldwide
Home to 550,105 people on the 2024 Census Bureau estimates, Fresno is the fifth largest city in California. It is the 31st largest city in the United States. In California we cover 76 cities.
In a large city you are up against national chains, directories and firms that have invested in SEO for years. It pays to choose your searches carefully and begin with the ones you can win. Our office is in Murcia, Spain, about 9,600 km (6,000 miles) away and usually 9 hours ahead of you. We meet by video call. Nearby, we also cover Clovis, Visalia and Modesto.
Source: US Census Bureau, 2024 population estimates.
SEO by sector
Enrolments bunch into a few weeks of the year. The page for each course has to be ranking in Fresno before the school year starts, not after.
A restaurant is chosen on the map, by photos and ratings. We work on the Google profile, the menu on the website and occasion searches such as "restaurant for groups in Fresno".
A firm is found through what it builds: "passive house", "loft conversion", "architect for a renovation in Fresno". Each type of project deserves its own page.
SEO starts with understanding your business. Before we touch anything, we want to know what you sell, what makes you different and how your customers search for it.
Before we write a line, we check that the site works properly on the inside. If Google cannot read it, nothing else matters.
We draw up the list of searches that really bring customers, separating the ones that only bring visits from the ones that end in a call or an order.
We create the pages you are missing and fix the ones you have, thinking first of the reader and then of Google.
To Google, a link is a recommendation. We go after the ones with weight: press, trade associations and websites in your field.
Google Business Profile and maps for your city, structure and content to compete nationwide, and a version per country and language to sell abroad.
Each month you get a short, clear report: what we did, what went up, what went down and what comes next.
Think of the last time you typed something like "math tutor fresno" into Google. You probably clicked one of the first results and never saw the rest. A search for "restaurant for groups fresno" goes the same way for your customers.
Illustrative simulation. Every project moves at its own pace and nobody can guarantee a specific position on Google.
An hour for you to walk us through the business: what you sell, who buys from you and who you compete with.
With the audit in hand, we agree with you what gets done first and what results are reasonable to expect.
We fix the technical side, improve the content and look for links. Whatever has the most impact goes first.
Rankings, visits and sales, reviewed every month. What works gets repeated and what does not gets changed.
5.0
34 Google reviews
“Friendly, effective and quick to sort things out. 100% recommended.”
“Without a doubt the best marketing decision I have made.”
“I am really happy with the guys at Vértigo, Jesús and Raúl.”
Can't find your question? Write to us and we'll reply within 24 hours.
Talk to the teamLonger than paid ads, and usually less than people fear. Technical fixes can show within weeks. New content and links take months to count, because Google needs time to trust them. We tell you which searches should move first, so you can judge progress early.
Yes, all of them. Which one you need depends on where your customers are. A clinic lives off its map listing, an online store off its category pages and an exporter off a separate version of the site for each market. Many projects mix two of the three.
With SEO you appear in the list of Google results. With GEO the aim is for an AI assistant such as ChatGPT, Gemini or Perplexity to name you when someone asks it a question. The foundations are the same: a clear website, good content and mentions on other sites. It makes sense to work on both at once.
Almost never. The usual approach is to improve the site you have. We only suggest rebuilding it when the technology or the structure makes ranking impossible, and in that case we explain why, with data, before anything is touched. The decision is always yours.
Of course. Many businesses start with ads while SEO gathers strength, and then lower the ad spend gradually. We also run paid search, so we can coordinate the two: the ads show which searches turn into sales and the SEO work goes after those first.
Your rankings do not vanish the day you stop, because the improvements stay on your site. What you lose is momentum: no new content, no new links, and competitors who carry on tend to overtake you in time. How fast that happens depends on how hard your sector competes.
Fill in the form and a person from the team replies, usually within 24 hours. We look at your site and your market first and then send a quote. There are no prices on this page because no two projects need the same work.
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