What we measure when we do GEO in Fresno
Here the result can be counted: how many times AI names your brand and how high up in the answer.
More than 200 clients trust us.
Generative engine optimization, or GEO, is SEO for the answers AI writes. The aim is to be one of the few companies an assistant names. We do this work for businesses in Fresno across ChatGPT, Gemini, Perplexity and the AI results in Google.
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More than 200 companies have handed us their marketing so far.
Here the result can be counted: how many times AI names your brand and how high up in the answer.
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ways an assistant can answer: by searching the web at that moment or from what it learned months ago. We work on both.
How AI answers
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checks on each question: does it name you, who does it put first and where does it get that from.
What we measure
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monthly report with the saved answers, so you can see with your own eyes what has changed.
Follow-up
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answer engines: ChatGPT, Gemini, Perplexity and the AI results in Google. We work on your brand in all of them.
Where your customers ask
ChatGPTGeminiPerplexityGoogle AI
FresnoUSAWorldwide
Home to 550,105 people on the 2024 Census Bureau estimates, Fresno is the fifth largest city in California. Across the country it sits in 31st place by population. There are 76 cities in California with their own page here.
National brands and neighborhood businesses compete here for the same answer. The ones that get named tend to be the ones AI can describe with specific facts. Vértigo is based in Murcia, Spain, usually 9 hours ahead of Fresno. We work with clients abroad by video call, in English. The same service is available in Clovis, Visalia and Modesto.
Source: US Census Bureau, 2024 population estimates.
Three examples of GEO in Fresno
When someone asks ChatGPT for a dentist they can trust in Fresno, the answer comes from reviews, health directories and your own website. We put all three in order.
People ask AI about symptoms before they ask about clinics. If your pages answer those questions under a named, registered practitioner, you have a better chance of being the clinic it names in Fresno.
AI gets asked about neighborhoods, prices and agencies people can trust. Good area guides, written with your own data, make you a source it can quote.
Most of this work happens outside the chat window. An assistant builds its answer from web pages, reviews, listings and press, so we look at what it finds about you in each of those and fix what is missing or wrong.
We ask ChatGPT, Gemini, Perplexity and Google what your customer would ask, and we measure if you appear, how you are described and who gets recommended in your place.
We collect the doubts your customer settles before buying: prices, comparisons, who to go to. Those are the questions you want to appear in.
We rewrite your key pages with clear answers, your own data and a structure that engines can read and use as a source.
We mark up your website with structured data and bring your Google Business Profile and other listings up to date, since that is where engines get the basics.
We work to get your brand talked about in the media, comparison articles and directories that engines draw their recommendations from.
Month by month we track which answers you appear in, which links cite you and what visits and inquiries arrive from AI.
More and more people ask AI before they search. It makes no difference if the question is about a dentist in Fresno, a gaming laptop or luggage storage in New York. AI names a few companies and the rest go unmentioned.
Illustrative simulation. AI answers change every time a question is asked and nobody can guarantee a specific recommendation.
We check what each engine says today about your company and about your competitors.
We decide with you which questions to go after first and what has to change on the website to win them.
We rewrite pages, put your brand data in order and seek mentions in reliable sources. Whatever carries most weight goes first.
AI answers change often. We keep watch and react when your brand moves up or down.
5.0
34 Google reviews
“Friendly, effective and quick to sort things out. 100% recommended.”
“Without a doubt the best marketing decision I have made.”
“I am really happy with the guys at Vértigo, Jesús and Raúl.”
Can't find your question? Write to us and we'll reply within 24 hours.
Talk to the teamThink of it as SEO for answers instead of lists. A search engine shows a page of links and lets you choose. An AI assistant writes a reply and mentions a handful of companies in it. Generative engine optimization, GEO for short, is the work of getting your company into that reply.
There is no single fee. A brand that AI already talks about needs less work than one starting from nothing, and a crowded sector calls for more content and more mentions. After the audit we send you a fixed quote and you decide, with no obligation.
ChatGPT, Gemini, Perplexity and the AI results Google shows above its listings. Those four are our standard set. If another assistant matters in your sector, such as Microsoft Copilot, we add it to the tracking and report on it with the rest.
By asking it. We prepare a list of questions from your sector, put them to each engine several times and save the answers. That shows us what repeats and what was a one-off. The same list is run again every month, so the comparison is fair.
It helps a great deal. Several assistants run a web search before they answer, so a website that ranks well in Google or Bing has more chance of being cited. That is why we usually work on the two together.
More or less. GEO, AI SEO, AI search optimization and AEO (answer engine optimization) are names for the same aim: being cited and recommended in answers written by AI. The industry has not settled on one term. We say GEO, but the work is identical whatever you call it.
The audit takes your sector, a list of questions a customer would ask and four AI engines. You get back a plain document showing where you appear today and what to do first. We usually reply within 24 hours.
GEO auditNo obligation
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