How we measure SEO work in Yuma
A report does not pay the bills. What counts is that inquiries and orders go up.
More than 200 clients have worked with us.
Vértigo is based in Murcia, Spain, and works with clients abroad by video call, in English. For your business in Yuma that means a clear SEO plan and a report every month from the people doing the work.
Featured in the Spanish press













And more than 200 clients who have already trusted Vértigo.
A report does not pay the bills. What counts is that inquiries and orders go up.
4
things we track from start to finish, from the search to the order or the phone call.
What we measure
6
kinds of task, from the technical audit to measurement, ordered by what matters most in your case.
The work
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report a month, short and free of jargon, with what was done, what changed and what comes next.
Follow-up
3
ways to plan SEO, depending on where you sell: in your city, nationwide or abroad.
Sized to your market
Local SEONational SEOInternational SEO
YumaUSAWorldwide
Yuma has 103,559 residents according to the US Census Bureau estimates for 2024, which makes it the 13th largest city in Arizona. Across the country it sits in 314th place by population. In Arizona we cover 13 cities.
With fewer competitors in a smaller city, the map results decide almost everything. A well-kept Google Business Profile and a clear website are most of what it takes to reach the top three. Murcia, where our office is, lies about 9,600 km (6,000 miles) away, 8 to 9 hours ahead of Yuma. We arrange calls at a time that suits you. If your business is in Buckeye, El Cajon or Goodyear, there is a page like this one for each.
Source: US Census Bureau, 2024 population estimates.
How people search in Yuma
Enrolments bunch into a few weeks of the year. The page for each course has to be ranking in Yuma before the school year starts, not after.
Tax questions are searched all year round: how to register, which form to file, what an accountant costs. Every well-written answer brings clients from Yuma to your firm.
A restaurant is chosen on the map, by photos and ratings. We work on the Google profile, the menu on the website and occasion searches such as "restaurant for groups in Yuma".
We start by listening. Once we know what you offer and how people look for it, we decide where to begin and what can wait.
We go through your website in depth to find what is holding it back: speed, indexing, structure and errors.
We find out which words people use to look for you, how often, and who shows up in your place today. That tells us what is worth going after.
We rewrite and extend the important pages so they answer what people ask, in your own voice and without padding.
Links planned project by project, to build the authority you need against your competitors.
The same method at three scales. For a neighborhood business the map rules. For an online store, the category pages. For an exporter, each language.
We track rankings, traffic and sales, and go through the data each month looking for the next thing worth doing.
Try it yourself: search for "math tutor yuma" and count how many results you read before deciding. Your customers do the same when they search for "small business accountant yuma".
Illustrative simulation. Every project moves at its own pace and nobody can guarantee a specific position on Google.
We meet by video call to learn what you sell, who buys it and what sets you apart.
We review your site alongside those of your competitors and tell you, in order of importance, what needs doing.
Each month has specific technical, content and link tasks, and you know what they are before they start.
We look at what worked, show it to you and decide the next step together.
5.0
34 Google reviews
“Friendly, effective and quick to sort things out. 100% recommended.”
“Without a doubt the best marketing decision I have made.”
“I am really happy with the guys at Vértigo, Jesús and Raúl.”
Can't find your question? Write to us and we'll reply within 24 hours.
Talk to the teamSEO is a medium-term investment. The first movements usually show within the first few months, and solid results come with continued work. After the audit we give you a realistic estimate for your case, based on where your site stands today and who you are competing with.
With SEO you appear in the list of Google results. With GEO the aim is for an AI assistant such as ChatGPT, Gemini or Perplexity to name you when someone asks it a question. The foundations are the same: a clear website, good content and mentions on other sites. It makes sense to work on both at once.
No. Rankings move for reasons outside any agency's control, from algorithm updates to what your competitors do. An honest agency promises the work, not the position. We agree targets with you, report on them every month and explain what we will change when a search does not move.
Yes, that is part of local SEO. We optimize your Google Business Profile, your reviews and the local signals around your business, to give you the best chance of appearing when someone searches near you in Yuma. Nobody can promise a position on the map, but we know what moves it.
Of course. Many businesses start with ads while SEO gathers strength, and then lower the ad spend gradually. We also run paid search, so we can coordinate the two: the ads show which searches turn into sales and the SEO work goes after those first.
We work on those too. We call it GEO, and the aim is for AI assistants to name your company in their answers. A good part of what is done for SEO counts there as well. Nobody controls what an assistant says, so we check it regularly and tell you what we find.
Leave us your web address and we will tell you, with no obligation, what is holding the site back and where we would start.
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