How we measure SEO work in Surprise
A good-looking report proves nothing. We judge SEO by traffic, rankings and sales.
More than 200 clients have worked with us.
When someone in Surprise searches for what you sell, yours should be one of the names they see. We do the technical work, the content and the links, and each month we tell you what was done and what it changed.
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More than 200 companies have handed us their marketing so far.
A good-looking report proves nothing. We judge SEO by traffic, rankings and sales.
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things we track from start to finish, from the search to the order or the phone call.
What we measure
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kinds of task, from the technical audit to measurement, ordered by what matters most in your case.
The work
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report a month, short and free of jargon, with what was done, what changed and what comes next.
Follow-up
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scales of work: your city, your whole country and other countries. We choose yours by where your customers are.
Sized to your market
Local SEONational SEOInternational SEO
SurpriseUSAWorldwide
The Census Bureau puts the population of Surprise at 167,564 in 2024. It is the tenth largest city in Arizona. It is the 155th largest city in the United States. In Arizona we cover 13 cities.
In a mid-sized city the details decide who ranks: a complete Google Business Profile, a page for each service and reviews that actually get a reply. Vértigo is based in Murcia, Spain, 8 to 9 hours ahead of Surprise. We work with clients abroad by video call, in English. We offer the same in Peoria, Glendale and Goodyear.
Source: US Census Bureau, 2024 population estimates.
What we do in your sector
Hardly anyone searches for "lawyer" on its own. They search for "employment lawyer in Surprise" or "unfair dismissal", so we build a page for each practice area and each problem.
Physical therapy searches are local and urgent. The map decides, and the map is won with a well-kept profile, recent reviews and a page for each condition.
Someone looking for solar panels compares three or four quotes. To be one of them you have to rank near the top in Surprise and explain savings, timings and grants well.
We start by listening. Once we know what you offer and how people look for it, we decide where to begin and what can wait.
A full check of the part nobody sees: loading speed, pages Google cannot find, broken links and structure.
Every sector has its own vocabulary, and it is rarely the one the company uses. We look for the words the buyer uses.
We rewrite and extend the important pages so they answer what people ask, in your own voice and without padding.
Links planned project by project, to build the authority you need against your competitors.
Google Business Profile and maps for your city, structure and content to compete nationwide, and a version per country and language to sell abroad.
We connect your site to the measurement tools so we know which searches bring customers and which only bring visits.
Think of the last time you typed something like "employment lawyer surprise" into Google. You probably clicked one of the first results and never saw the rest. A search for "physical therapist near surprise" goes the same way for your customers.
Illustrative simulation. Every project moves at its own pace and nobody can guarantee a specific position on Google.
An hour for you to walk us through the business: what you sell, who buys from you and who you compete with.
With the audit in hand, we agree with you what gets done first and what results are reasonable to expect.
We fix the technical side, improve the content and look for links. Whatever has the most impact goes first.
We compare against the starting point and tell you, with numbers, what has changed.
5.0
34 Google reviews
“Friendly, effective and quick to sort things out. 100% recommended.”
“Without a doubt the best marketing decision I have made.”
“I am really happy with the guys at Vértigo, Jesús and Raúl.”
Can't find your question? Write to us and we'll reply within 24 hours.
Talk to the teamIt depends on how competitive your sector is, on the state of your website and on what you want to achieve. That is why we begin with an audit. It gives you a prioritized list of actions and a quote written for your case, with no obligation.
In most cases, no. We work on your current site. If it has an underlying problem that blocks progress, we tell you at the start and you decide. If a rebuild does make sense, the same team does web design, so the SEO is planned into the new site from the first day.
Not much. A first conversation to get to know the business, and the logins for the website. If analytics and Google Search Console are not set up, we install them. After that, the main thing we ask is that you answer our questions about your products and customers.
Every month you get a report with what we did and the results. If a question comes up in between, you write to us and we answer, usually within 24 hours. There is no need to wait for the next report to ask why something moved.
Yes. In an online store every category and every product is a way in from Google. Putting them in a sensible order, writing descriptions of your own and making the pages load quickly is what moves the most sales. We also check that duplicate and out-of-stock pages are not getting in the way.
Yes, and they work well together. Ads bring visits from the first day and SEO keeps them coming without paying for each click. If you need it, we manage your paid campaigns too, so both follow the same list of searches and you see the two side by side.
Leave us your web address and we will tell you, with no obligation, what is holding the site back and where we would start.
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