What we measure when we do GEO in Federal Way
Progress shows when you compare answers. Today AI recommends other companies. The aim is that a few months from now it recommends you.
More than 200 clients trust us.
Generative engine optimization, or GEO, is SEO for the answers AI writes. The aim is to be one of the few companies an assistant names. We do this work for businesses in Federal Way across ChatGPT, Gemini, Perplexity and the AI results in Google.
Featured in the Spanish press













And so on, past 200 clients.
Progress shows when you compare answers. Today AI recommends other companies. The aim is that a few months from now it recommends you.
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paths lead to an answer, live search and the memory of the model. Each one calls for different work.
How AI answers
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numbers sum up each month: answers you appear in, links to your site and visits that arrive from AI.
What we measure
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review a month of every question we track, with before and after screenshots.
Follow-up
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assistants we check every month: ChatGPT, Gemini, Perplexity and Google AI.
Where your customers ask
ChatGPTGeminiPerplexityGoogle AI
Federal WayUSAWorldwide
Federal Way has 100,252 residents according to the US Census Bureau estimates for 2024, which makes it the tenth largest city in Washington. That puts it 334th in the national ranking of cities. We have pages for 10 cities in Washington.
A smaller city means fewer articles and fewer reviews for an assistant to read. Each good source that mentions your company counts for more here than it would in a big city. Our office is in Murcia, Spain, about 8,900 km (5,500 miles) away and usually 9 hours ahead of you. We meet by video call. If your business is in Kent, Tacoma or Renton, there is a page like this one for each.
Source: US Census Bureau, 2024 population estimates.
GEO, sector by sector
People ask AI about symptoms before they ask about clinics. If your pages answer those questions under a named, registered practitioner, you have a better chance of being the clinic it names in Federal Way.
Many people talk to AI first. Whether your practice appears when it suggests professional help depends on your profiles, your reviews and how you present yourself on your site.
People about to build ask AI about timings, permits and firms. Your projects explained with facts are the best source you can give it.
The first job is to listen. We put the questions your customer would ask to each assistant and note which companies come up and which pages it uses as sources.
Dozens of real questions from your sector, put to each engine. The result is a table showing where you appear and, where you do not, which competitors are there instead.
We collect the doubts your customer settles before buying: prices, comparisons, who to go to. Those are the questions you want to appear in.
Fewer adjectives, more facts. We reorganise your website so that each page answers one specific question and answers it well.
We mark up your website with structured data and bring your Google Business Profile and other listings up to date, since that is where engines get the basics.
We look at which pages each assistant cites when it answers about your sector and work to get your company onto them.
We measure the visits that come from ChatGPT, Perplexity or Gemini and what those visitors do on your website, to find out whether the mentions bring customers.
Someone asking about a physical therapist in Federal Way or a therapist in Federal Way does not get pages of results. They get a short reply with a few company names in it. The simulation here follows one company from absent to first recommendation.
Illustrative simulation. AI answers change every time a question is asked and nobody can guarantee a specific recommendation.
We check what each engine says today about your company and about your competitors.
We work out why it recommends others: what their websites have and where they are mentioned. Out comes a task list, in order.
We rewrite pages, put your brand data in order and seek mentions in reliable sources. Whatever carries most weight goes first.
We review mentions, links and visits from AI, and decide the next step with you.
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Can't find your question? Write to us and we'll reply within 24 hours.
Talk to the teamIt is what you do so that AI talks about your company. When someone asks ChatGPT, Gemini or Perplexity about a product or a service, the answer names a few brands and leaves the rest out. GEO is the work of making yours one of the few that get named.
It depends on your starting point and on how much competition your sector has. We do the visibility audit first, which tells us how much work there is, and then send you a quote based on it. It does not commit you to anything.
SEO earns you a position in a list and the click that follows. GEO earns you a mention inside an answer, sometimes with a link and sometimes without. Much of the groundwork is shared, but GEO puts more weight on what third-party sources say about your company.
It depends on the assistant. Those that read the web at the moment of answering pick up changes soon, sometimes in a few weeks. Those that answer from memory need a new version of the model. That is why we work on both routes at once.
We cannot, and nor can anyone else. OpenAI, Google and the rest decide how their models answer, and those answers vary each time. Our commitment is to the work and to honest measurement: the same questions every month, with the results in front of you.
We track four as standard: ChatGPT, Gemini, Perplexity and Google's AI answers. They do not all work the same way, so we test each one separately and never assume one result applies to the others. Copilot or any other assistant can be added if your customers use it.
Tell us what you do and we will ask ChatGPT, Gemini, Perplexity and Google about you. We send you the answers and what we would do to improve them.
GEO auditNo obligation
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