GEO for businesses in Waco: how we count progress
Progress shows when you compare answers. Today AI recommends other companies. The aim is that a few months from now it recommends you.
More than 200 clients trust us.
GEO is the work of getting your company mentioned when someone asks ChatGPT or Gemini for a recommendation. Some of your customers in Waco already ask an assistant before they open Google. We work so that the answer carries your name.
Featured in the Spanish press













They are among the more than 200 clients the agency has worked with.
Progress shows when you compare answers. Today AI recommends other companies. The aim is that a few months from now it recommends you.
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ways an assistant can answer: by searching the web at that moment or from what it learned months ago. We work on both.
How AI answers
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numbers sum up each month: answers you appear in, links to your site and visits that arrive from AI.
What we measure
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monthly report with the saved answers, so you can see with your own eyes what has changed.
Follow-up
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places where we measure your brand: ChatGPT, Gemini, Perplexity and the AI answers in Google.
Where your customers ask
ChatGPTGeminiPerplexityGoogle AI
WacoUSAWorldwide
The Census Bureau puts the population of Waco at 146,608 in 2024. It is the 24th largest city in Texas. Nationally it ranks 187th among US cities by population. There are 44 cities in Texas with their own page here.
For smaller cities AI often has little to go on and ends up recommending companies from the nearest big city. Giving it well-organized information is how you get it to name you instead. Vértigo is based in Murcia, Spain, usually 7 hours ahead of Waco. We work with clients abroad by video call, in English. We offer the same in Killeen, Georgetown and Round Rock.
Source: US Census Bureau, 2024 population estimates.
Three examples of GEO in Waco
When someone asks ChatGPT for a dentist they can trust in Waco, the answer comes from reviews, health directories and your own website. We put all three in order.
AI answers tax questions every day and needs sources it can rely on. A firm that explains each step well can be one of the sources it cites.
People about to build ask AI about timings, permits and firms. Your projects explained with facts are the best source you can give it.
AI SEO in other places
Killeen Georgetown Round Rock College Station Fort Worth Arlington Grand Prairie Dallas
GEO starts with knowing what AI says about you today. Before we touch anything, we ask each engine about your sector and check whether it names you, who it recommends and where it gets its information.
Dozens of real questions from your sector, put to each engine. The result is a table showing where you appear and, where you do not, which competitors are there instead.
We collect the doubts your customer settles before buying: prices, comparisons, who to go to. Those are the questions you want to appear in.
We create the pages that are missing: guide prices, comparisons, frequently asked questions. That is the material answers are made from.
We mark up your website with structured data and bring your Google Business Profile and other listings up to date, since that is where engines get the basics.
AI recommends whoever it sees recommended. We aim to get you into the articles, lists and publications it uses as references in your sector.
We repeat the same questions every month and compare. That way you see, with screenshots, which answers you have won and which are still pending.
A page of Google results lists around ten sites. An AI answer has room for a handful of companies. That holds for a question about a dentist in Waco and for one about an accountant for small businesses in Waco.
Illustrative simulation. AI answers change every time a question is asked and nobody can guarantee a specific recommendation.
We ask each engine about your sector and your brand to find out where we are starting from.
You receive a document with the answers, the sources and the actions we propose, from most to least important.
Content, structured data and media mentions, month by month, with tasks you know about in advance.
Same questions, same method, every month. We show you the new answers next to the old ones.
5.0
34 Google reviews
“Friendly, effective and quick to sort things out. 100% recommended.”
“Without a doubt the best marketing decision I have made.”
“I am really happy with the guys at Vértigo, Jesús and Raúl.”
Can't find your question? Write to us and we'll reply within 24 hours.
Talk to the teamSEO works on your visibility in Google's list of results. GEO works on getting AI to name you in its answers. They share a foundation, which is a fast, clear website that other sites trust, so they complement each other and we usually work on both together.
No. AI answers change from one run to the next and nobody outside controls them. What we do is raise the number of times you appear and prove it to you with the saved answers from each month, set next to the earlier ones.
Yes, and it is where competition is still lightest. AI answers questions about local businesses every day and takes its facts from business profiles, reviews and local media. If yours are up to date, a good part of the work is already done.
We ask the questions a customer would ask, many times and on different days, because AI does not always answer the same way. From that set of answers comes a dependable figure for how often you appear, and you can read every saved answer yourself.
Usually not. We work on the website you have: we improve the copy, add frequently asked questions and structured data. If something bigger were needed, such as a redesign, we would explain why before doing anything. Web design is handled by the same team.
It helps a great deal. Several assistants run a web search before they answer, so a website that ranks well in Google or Bing has more chance of being cited. That is why we usually work on the two together.
Tell us what you do and we will ask ChatGPT, Gemini, Perplexity and Google about you. We send you the answers and what we would do to improve them.
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