What we measure when we do GEO in Lee's Summit
We ask the same questions every month and write down, for each answer, if your company is in it, how high up and which source is cited.
More than 200 clients trust us.
GEO is the work of getting your company mentioned when someone asks ChatGPT or Gemini for a recommendation. Some of your customers in Lee's Summit already ask an assistant before they open Google. We work so that the answer carries your name.
Featured in the Spanish press













And so on, past 200 clients.
We ask the same questions every month and write down, for each answer, if your company is in it, how high up and which source is cited.
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ways an assistant can answer: by searching the web at that moment or from what it learned months ago. We work on both.
How AI answers
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checks on each question: does it name you, who does it put first and where does it get that from.
What we measure
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time a month we repeat the same questions in each engine and compare them with the month before.
Follow-up
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places where we measure your brand: ChatGPT, Gemini, Perplexity and the AI answers in Google.
Where your customers ask
ChatGPTGeminiPerplexityGoogle AI
Lee's SummitUSAWorldwide
Home to 106,419 people on the 2024 Census Bureau estimates, Lee's Summit is the sixth largest city in Missouri. Across the country it sits in 301st place by population. We have pages for 6 cities in Missouri.
In a smaller city hardly anyone has worked on their presence in AI answers yet. The first company in each sector to do it often keeps the recommendation. Murcia, where our office is, lies about 7,700 km (4,800 miles) away, usually 7 hours ahead of Lee's Summit. We arrange calls at a time that suits you. If your business is in Independence, Overland Park or Kansas City, there is a page like this one for each.
Source: US Census Bureau, 2024 population estimates.
What we do, depending on your sector
People ask AI about symptoms before they ask about clinics. If your pages answer those questions under a named, registered practitioner, you have a better chance of being the clinic it names in Lee's Summit.
With the car broken down, people ask in a hurry. If AI finds your services, opening hours and reviews neatly laid out, it is more likely to include you in the answer.
AI gets asked what a move costs and who can be trusted. Published guide rates and verified reviews carry the most weight in its answer.
AI SEO in other places
Independence Overland Park Kansas City Kansas City Olathe Topeka Columbia Springfield
We measure before we change anything. The starting picture shows the answers you appear in and, for the ones that leave you out, who is there in your place.
We check what each assistant knows about your company and whether what it says is correct. Sometimes it does name you, but describes you badly or with old details.
People do not write to AI the way they type into Google. They use long sentences with context, and you need to know which ones your customers use.
AI cites what it can summarize without getting it wrong. We turn your pages into direct answers, with your own figures and the name of whoever stands behind them.
Name, address, services and opening hours, the same everywhere. If every site says something different, AI hesitates and names someone else.
We work to get your brand talked about in the media, comparison articles and directories that engines draw their recommendations from.
Month by month we track which answers you appear in, which links cite you and what visits and inquiries arrive from AI.
More and more people ask AI before they search. It makes no difference if the question is about a physical therapist in Lee's Summit, a gaming laptop or luggage storage in New York. AI names a few companies and the rest go unmentioned.
Illustrative simulation. AI answers change every time a question is asked and nobody can guarantee a specific recommendation.
We ask each engine about your sector and your brand to find out where we are starting from.
We work out why it recommends others: what their websites have and where they are mentioned. Out comes a task list, in order.
We publish the content that is missing, correct your brand details and work to get the sources in your sector to cite you.
We review mentions, links and visits from AI, and decide the next step with you.
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“Friendly, effective and quick to sort things out. 100% recommended.”
“Without a doubt the best marketing decision I have made.”
“I am really happy with the guys at Vértigo, Jesús and Raúl.”
Can't find your question? Write to us and we'll reply within 24 hours.
Talk to the teamSEO earns you a position in a list and the click that follows. GEO earns you a mention inside an answer, sometimes with a link and sometimes without. Much of the groundwork is shared, but GEO puts more weight on what third-party sources say about your company.
It depends on the assistant. Those that read the web at the moment of answering pick up changes soon, sometimes in a few weeks. Those that answer from memory need a new version of the model. That is why we work on both routes at once.
We track four as standard: ChatGPT, Gemini, Perplexity and Google's AI answers. They do not all work the same way, so we test each one separately and never assume one result applies to the others. Copilot or any other assistant can be added if your customers use it.
We ask the questions a customer would ask, many times and on different days, because AI does not always answer the same way. From that set of answers comes a dependable figure for how often you appear, and you can read every saved answer yourself.
It can be corrected, though not overnight. AI repeats what it finds, so the source of the error has to be fixed and the correct fact reinforced on your website and your profiles. With assistants that answer from training, the old version can linger until the model is updated.
It helps a great deal. Several assistants run a web search before they answer, so a website that ranks well in Google or Bing has more chance of being cited. That is why we usually work on the two together.
We analyze what AI says today about your company and your competitors, at local, national or international level. You receive a report with the actions for your brand in order of priority.
GEO auditNo obligation
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