What we measure when we do GEO in Kansas City
There are no rankings as there are in Google, but there are numbers: answers you appear in, links to your website and visits that arrive from AI.
More than 200 clients trust us.
GEO, also called AI SEO, is how a company gets named when people take their questions to ChatGPT or Gemini instead of Google. For businesses in Kansas City, we measure what AI says about your brand today and do the work needed for it to cite you.
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More than 200 companies have handed us their marketing so far.
There are no rankings as there are in Google, but there are numbers: answers you appear in, links to your website and visits that arrive from AI.
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paths lead to an answer, live search and the memory of the model. Each one calls for different work.
How AI answers
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things we note for every answer: whether you appear, in what position and with which source.
What we measure
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review a month of every question we track, with before and after screenshots.
Follow-up
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assistants we check every month: ChatGPT, Gemini, Perplexity and Google AI.
Where your customers ask
ChatGPTGeminiPerplexityGoogle AI
Kansas CityUSAWorldwide
Kansas City has 516,032 residents according to the US Census Bureau estimates for 2024, which makes it the largest city in Missouri. That puts it 35th in the national ranking of cities. We have pages for 6 cities in Missouri.
National brands and neighborhood businesses compete here for the same answer. The ones that get named tend to be the ones AI can describe with specific facts. Murcia, where our office is, lies about 7,700 km (4,800 miles) away, usually 7 hours ahead of Kansas City. We arrange calls at a time that suits you. We offer the same in Kansas City, Independence and Overland Park.
Source: US Census Bureau, 2024 population estimates.
Three examples of GEO in Kansas City
AI gets asked about neighborhoods, prices and agencies people can trust. Good area guides, written with your own data, make you a source it can quote.
People ask a lot before a treatment: does it hurt, how long does it last, what does it cost. If those answers are on your site, AI can use them and name you.
AI gets asked what a move costs and who can be trusted. Published guide rates and verified reviews carry the most weight in its answer.
We also do AI search work in
Kansas City Independence Overland Park Lee's Summit Olathe Topeka Columbia Springfield
Each assistant finds its information in a different way. Some search the web live as they answer and others reply from what they learned in training, months ago. Knowing which one your customer uses changes the plan.
We ask ChatGPT, Gemini, Perplexity and Google what your customer would ask, and we measure if you appear, how you are described and who gets recommended in your place.
We collect the doubts your customer settles before buying: prices, comparisons, who to go to. Those are the questions you want to appear in.
Fewer adjectives, more facts. We reorganise your website so that each page answers one specific question and answers it well.
We mark up your website with structured data and bring your Google Business Profile and other listings up to date, since that is where engines get the basics.
We look at which pages each assistant cites when it answers about your sector and work to get your company onto them.
We repeat the same questions every month and compare. That way you see, with screenshots, which answers you have won and which are still pending.
A page of Google results lists around ten sites. An AI answer has room for a handful of companies. That holds for a question about a real estate agency in Kansas City and for one about a beauty clinic in Kansas City.
Illustrative simulation. AI answers change every time a question is asked and nobody can guarantee a specific recommendation.
We put your customer's questions to each assistant and save the answers.
We compare what AI says with your website and with the sources it cites. You get it in writing: what is missing and where to begin.
We publish the content that is missing, correct your brand details and work to get the sources in your sector to cite you.
Same questions, same method, every month. We show you the new answers next to the old ones.
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“Without a doubt the best marketing decision I have made.”
“I am really happy with the guys at Vértigo, Jesús and Raúl.”
Can't find your question? Write to us and we'll reply within 24 hours.
Talk to the teamIt is what you do so that AI talks about your company. When someone asks ChatGPT, Gemini or Perplexity about a product or a service, the answer names a few brands and leaves the rest out. GEO is the work of making yours one of the few that get named.
SEO works on your visibility in Google's list of results. GEO works on getting AI to name you in its answers. They share a foundation, which is a fast, clear website that other sites trust, so they complement each other and we usually work on both together.
It depends on the assistant. Those that read the web at the moment of answering pick up changes soon, sometimes in a few weeks. Those that answer from memory need a new version of the model. That is why we work on both routes at once.
ChatGPT, Gemini, Perplexity and the AI results Google shows above its listings. Those four are our standard set. If another assistant matters in your sector, such as Microsoft Copilot, we add it to the tracking and report on it with the rest.
By asking it. We prepare a list of questions from your sector, put them to each engine several times and save the answers. That shows us what repeats and what was a one-off. The same list is run again every month, so the comparison is fair.
It helps a great deal. Several assistants run a web search before they answer, so a website that ranks well in Google or Bing has more chance of being cited. That is why we usually work on the two together.
We analyze what AI says today about your company and your competitors, at local, national or international level. You receive a report with the actions for your brand in order of priority.
GEO auditNo obligation
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