GEO for businesses in Maine: how we count progress
Progress shows when you compare answers. Today AI recommends other companies. The aim is that a few months from now it recommends you.
More than 200 clients trust us.
GEO, short for generative engine optimization, is the work of getting AI assistants to name your company in their answers. We do it for businesses in Maine, so that ChatGPT, Gemini, Perplexity and Google mention you when someone asks about what you sell.
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And more than 200 clients who have already trusted Vértigo.
Progress shows when you compare answers. Today AI recommends other companies. The aim is that a few months from now it recommends you.
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routes need looking after: what AI reads live and what it already knows about your brand.
How AI answers
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checks on each question: does it name you, who does it put first and where does it get that from.
What we measure
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time a month we repeat the same questions in each engine and compare them with the month before.
Follow-up
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answer engines: ChatGPT, Gemini, Perplexity and the AI results in Google. We work on your brand in all of them.
Where your customers ask
ChatGPTGeminiPerplexityGoogle AI
MaineUSAWorldwide
The Census Bureau counts 1,405,012 residents in Maine for 2024. No city there passes 100,000 people, so everything is covered from this page.
A regional question gives AI a wider pool to pick from than a city one. Clear facts about where you work, backed by regional press and directories, help it pick you. Murcia, where our office is, lies about 5,500 km (3,400 miles) away, usually 6 hours ahead of Maine. We arrange calls at a time that suits you. The same service is available in New Hampshire, Vermont and Massachusetts.
Source: US Census Bureau, 2024 population estimates.
How people ask AI in Maine
People ask AI about symptoms before they ask about clinics. If your pages answer those questions under a named, registered practitioner, you have a better chance of being the clinic it names in your city.
AI answers tax questions every day and needs sources it can rely on. A firm that explains each step well can be one of the sources it cites.
Owners ask AI about symptoms and about clinics that are open. With hours, services and reviews kept up to date, your clinic has a better chance of appearing in the answer in your city.
AI SEO in other places
New Hampshire Vermont Massachusetts Rhode Island Connecticut New York
The first job is to listen. We put the questions your customer would ask to each assistant and note which companies come up and which pages it uses as sources.
We check what each assistant knows about your company and whether what it says is correct. Sometimes it does name you, but describes you badly or with old details.
We collect the doubts your customer settles before buying: prices, comparisons, who to go to. Those are the questions you want to appear in.
Fewer adjectives, more facts. We reorganise your website so that each page answers one specific question and answers it well.
We tidy up what AI knows about you: structured data, business profile and consistent listings, so it does not confuse you with anyone else.
We look at which pages each assistant cites when it answers about your sector and work to get your company onto them.
A short monthly report: mentions, links, visits from AI and what we plan to do the following month.
A page of Google results lists around ten sites. An AI answer has room for a handful of companies. That holds for a question about a physical therapist in New York and for one about an accountant for small businesses in New York.
Illustrative simulation. AI answers change every time a question is asked and nobody can guarantee a specific recommendation.
We ask each engine about your sector and your brand to find out where we are starting from.
You receive a document with the answers, the sources and the actions we propose, from most to least important.
We publish the content that is missing, correct your brand details and work to get the sources in your sector to cite you.
AI answers change often. We keep watch and react when your brand moves up or down.
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Talk to the teamWe do not publish prices because two projects are rarely alike. The cost follows the number of questions you want to appear in, the state of your website and how well known your brand already is. You get a written quote after the first review and can say no.
With SEO you aim to appear near the top of the results page. With GEO you aim to be included in the answer an assistant writes. They are different jobs resting on the same things: a good website, good content and other people speaking well of you.
We ask the questions a customer would ask, many times and on different days, because AI does not always answer the same way. From that set of answers comes a dependable figure for how often you appear, and you can read every saved answer yourself.
It happens more often than you would think. We look for where it got the wrong detail, correct it at the source and publish the right information in a way that leaves no room for doubt. Then we keep asking until the answer changes.
It is not compulsory, but it shows. If your website does not appear in search engines, assistants that read the web live have a hard time finding you. A site with sound SEO gives GEO something to build on, and we handle both in the same team.
More or less. GEO, AI SEO, AI search optimization and AEO (answer engine optimization) are names for the same aim: being cited and recommended in answers written by AI. The industry has not settled on one term. We say GEO, but the work is identical whatever you call it.
We analyze what AI says today about your company and your competitors, at local, national or international level. You receive a report with the actions for your brand in order of priority.
GEO auditNo obligation
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