How we measure SEO work in Cheltenham
A report does not pay the bills. What counts is that enquiries and orders go up.
More than 200 clients have worked with us.
SEO for businesses in Cheltenham that starts with understanding what you sell. We cover local, national and international search, so customers find you before they find a competitor.
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And so on, past 200 clients.
A report does not pay the bills. What counts is that enquiries and orders go up.
4
numbers in every report: visits from Google, positions, enquiries and sales.
What we measure
6
lines of work that we share out month by month, according to what is holding your site back at the time.
The work
1
report a month, short and free of jargon, with what was done, what changed and what comes next.
Follow-up
3
ways to plan SEO, depending on where you sell: in your city, nationwide or abroad.
Sized to your market
Local SEONational SEOInternational SEO
CheltenhamUKWorldwide
Some 120,000 people live in Cheltenham. You will find it in England. In England we cover 81 cities.
In a smaller city many searches still have no good local answer. Whoever gives it first tends to stay at the top for a long time. Murcia, where our office is, lies about 1,500 km (900 miles) away, one hour ahead of Cheltenham. We arrange calls at a time that suits you. The same service is available in Gloucester, Worcester and Swindon.
Population figures: GeoNames.
How people search in Cheltenham
Hardly anyone searches for "lawyer" on its own. They search for "employment lawyer in Cheltenham" or "unfair dismissal", so we build a page for each practice area and each problem.
The big portals own "homes for sale", but owners who want to sell search for an agency in Cheltenham or ask what their home is worth. That is where a local agency can win.
A firm is found through what it builds: "passive house", "loft conversion", "architect for a renovation in Cheltenham". Each type of project deserves its own page.
SEO in places near Cheltenham
Gloucester Worcester Swindon Oxford Solihull Bristol Bath Birmingham
A plan copied from another company rarely fits. We write yours after a conversation about who your best customers are and which searches already bring them in.
We go through your website in depth to find what is holding it back: speed, indexing, structure and errors.
Every sector has its own vocabulary, and it is rarely the one the company uses. We look for the words the buyer uses.
One page per service and per important question, well written and with your own facts. It is what Google rewards and what convinces the customer.
We get other media and websites in your sector to link to yours. It is the hardest part, and the one that most separates the top results from the rest.
The same method at three scales. For a neighbourhood business the map rules. For an online shop, the category pages. For an exporter, each language.
We connect your site to the measurement tools so we know which searches bring customers and which only bring visits.
The top few results take most of the clicks. It happens with "employment lawyer cheltenham", with "real estate agency cheltenham" and with any search in your sector.
Illustrative simulation. Every project moves at its own pace and nobody can guarantee a specific position on Google.
An hour for you to walk us through the business: what you sell, who buys from you and who you compete with.
With the audit in hand, we agree with you what gets done first and what results are reasonable to expect.
Technical fixes, content and links, in order of impact and with no filler tasks.
Rankings, visits and sales, reviewed every month. What works gets repeated and what does not gets changed.
5.0
34 Google reviews
“Friendly, effective and quick to sort things out. 100% recommended.”
“Without a doubt the best marketing decision I have made.”
“I am really happy with the guys at Vértigo, Jesús and Raúl.”
Can't find your question? Write to us and we'll reply within 24 hours.
Talk to the teamAll three. Local SEO for businesses that sell in their own city, national SEO for brands and online shops that compete across a country, and international SEO with a version of the site per country and language, content adapted to each market and links from media there.
With SEO you appear in the list of Google results. With GEO the aim is for an AI assistant such as ChatGPT, Gemini or Perplexity to name you when someone asks it a question. The foundations are the same: a clear website, good content and mentions on other sites. It makes sense to work on both at once.
No. Rankings move for reasons outside any agency's control, from algorithm updates to what your competitors do. An honest agency promises the work, not the position. We agree targets with you, report on them every month and explain what we will change when a search does not move.
Access to your website and to your analytics tools, if you have them, and an hour of your time for the first meeting. We take care of the rest and ask for your approval when it is needed, for example before publishing new content under your name.
Yes. In an online shop every category and every product is a way in from Google. Putting them in a sensible order, writing descriptions of your own and making the pages load quickly is what moves the most sales. We also check that duplicate and out-of-stock pages are not getting in the way.
Your rankings do not vanish the day you stop, because the improvements stay on your site. What you lose is momentum: no new content, no new links, and competitors who carry on tend to overtake you in time. How fast that happens depends on how hard your sector competes.
Leave us your web address and we will tell you, with no obligation, what is holding the site back and where we would start.
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