What we measure when we do GEO in Richmond
We ask the same questions every month and write down, for each answer, if your company is in it, how high up and which source is cited.
More than 200 clients trust us.
GEO, also called AI SEO, is how a company gets named when people take their questions to ChatGPT or Gemini instead of Google. For businesses in Richmond, we measure what AI says about your brand today and do the work needed for it to cite you.
Featured in the Spanish press













More than 200 companies have handed us their marketing so far.
We ask the same questions every month and write down, for each answer, if your company is in it, how high up and which source is cited.
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routes need looking after: what AI reads live and what it already knows about your brand.
How AI answers
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things we note for every answer: whether you appear, in what position and with which source.
What we measure
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time a month we repeat the same questions in each engine and compare them with the month before.
Follow-up
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answer engines: ChatGPT, Gemini, Perplexity and the AI results in Google. We work on your brand in all of them.
Where your customers ask
ChatGPTGeminiPerplexityGoogle AI
RichmondCanadaWorldwide
The population of Richmond is about 210,000. It is part of British Columbia. We have pages for 13 cities in British Columbia.
In a mid-sized city an assistant often has only a short list of sources for each trade. Find out which ones it uses, get your company into them, and much of the job is done. We work from Murcia, in Spain, usually 9 hours ahead of Richmond. Meetings are by video call and in English. The same service is available in Vancouver, Delta and Burnaby.
Population figures: GeoNames.
How people ask AI in Richmond
People ask a lot before a treatment: does it hurt, how long does it last, what does it cost. If those answers are on your site, AI can use them and name you.
AI gets asked what a move costs and who can be trusted. Published guide rates and verified reviews carry the most weight in its answer.
Trips are now planned by asking AI. Whether it names your hotel depends on what guides, reviews and your own website say about you.
GEO starts with knowing what AI says about you today. Before we touch anything, we ask each engine about your sector and check whether it names you, who it recommends and where it gets its information.
Dozens of real questions from your sector, put to each engine. The result is a table showing where you appear and, where you do not, which competitors are there instead.
We collect the doubts your customer settles before buying: prices, comparisons, who to go to. Those are the questions you want to appear in.
Fewer adjectives, more facts. We reorganise your website so that each page answers one specific question and answers it well.
We tidy up what AI knows about you: structured data, business profile and consistent listings, so it does not confuse you with anyone else.
AI recommends whoever it sees recommended. We aim to get you into the articles, lists and publications it uses as references in your sector.
We repeat the same questions every month and compare. That way you see, with screenshots, which answers you have won and which are still pending.
More and more people ask AI before they search. It makes no difference if the question is about a beauty clinic in Richmond, a gaming laptop or luggage storage in Toronto. AI names a few companies and the rest go unmentioned.
Illustrative simulation. AI answers change every time a question is asked and nobody can guarantee a specific recommendation.
We ask each engine about your sector and your brand to find out where we are starting from.
We compare what AI says with your website and with the sources it cites. You get it in writing: what is missing and where to begin.
We publish the content that is missing, correct your brand details and work to get the sources in your sector to cite you.
AI answers change often. We keep watch and react when your brand moves up or down.
5.0
34 Google reviews
“Friendly, effective and quick to sort things out. 100% recommended.”
“Without a doubt the best marketing decision I have made.”
“I am really happy with the guys at Vértigo, Jesús and Raúl.”
Can't find your question? Write to us and we'll reply within 24 hours.
Talk to the teamGEO stands for generative engine optimization. It is the work of getting assistants such as ChatGPT, Gemini and Perplexity, and the AI results in Google, to name and recommend your company when someone asks about what you sell. You will also see it called AI SEO or AI search optimization.
No, and be wary of anyone who promises it. The same question asked twice can give different answers, and no engine sells that spot. What we can do is show you, month by month, how many answers you appear in and which ones we have gained.
Yes, and it is where competition is still lightest. AI answers questions about local businesses every day and takes its facts from business profiles, reviews and local media. If yours are up to date, a good part of the work is already done.
ChatGPT, Gemini, Perplexity and the AI results Google shows above its listings. Those four are our standard set. If another assistant matters in your sector, such as Microsoft Copilot, we add it to the tracking and report on it with the rest.
By asking it. We prepare a list of questions from your sector, put them to each engine several times and save the answers. That shows us what repeats and what was a one-off. The same list is run again every month, so the comparison is fair.
Yes. Visits that come from ChatGPT, Perplexity or Gemini can be separated out in your website analytics. We show them to you each month alongside the mentions, so you can see whether being named is turning into visits and inquiries.
Leave us your website and we will tell you what AI knows about your brand, what it is missing and where we would start.
GEO auditNo obligation
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