What we measure when we do GEO in Burnaby
We ask the same questions every month and write down, for each answer, if your company is in it, how high up and which source is cited.
More than 200 clients trust us.
Generative engine optimization, or GEO, is SEO for the answers AI writes. The aim is to be one of the few companies an assistant names. We do this work for businesses in Burnaby across ChatGPT, Gemini, Perplexity and the AI results in Google.
Featured in the Spanish press













And so on, past 200 clients.
We ask the same questions every month and write down, for each answer, if your company is in it, how high up and which source is cited.
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paths lead to an answer, live search and the memory of the model. Each one calls for different work.
How AI answers
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things we note for every answer: whether you appear, in what position and with which source.
What we measure
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time a month we repeat the same questions in each engine and compare them with the month before.
Follow-up
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answer engines: ChatGPT, Gemini, Perplexity and the AI results in Google. We work on your brand in all of them.
Where your customers ask
ChatGPTGeminiPerplexityGoogle AI
BurnabyCanadaWorldwide
The population of Burnaby is about 250,000. It is part of British Columbia. We have pages for 13 cities in British Columbia.
AI knows the biggest cities well and the rest rather less. That is why, in a mid-sized city, giving it clear information about your business and your area pays off so much. We work from Murcia, in Spain, usually 9 hours ahead of Burnaby. Meetings are by video call and in English. Nearby, we also cover Vancouver, Coquitlam and Richmond.
Population figures: GeoNames.
GEO, sector by sector
Parents and students compare tutors by asking AI. We publish results, timetables and prices clearly so it has something to recommend you with.
More and more visitors ask AI to plan where to eat. What it says comes from reviews, guides and local press, and that is where you need to appear.
People ask a lot before a treatment: does it hurt, how long does it last, what does it cost. If those answers are on your site, AI can use them and name you.
Most of this work happens outside the chat window. An assistant builds its answer from web pages, reviews, listings and press, so we look at what it finds about you in each of those and fix what is missing or wrong.
The starting point, in writing: answers you are in, answers where your brand is missing and the sources AI used for each one.
We collect the doubts your customer settles before buying: prices, comparisons, who to go to. Those are the questions you want to appear in.
Fewer adjectives, more facts. We reorganise your website so that each page answers one specific question and answers it well.
We make it clear who you are, what you do and where. It sounds minor, but it is the most common fault when an assistant describes a company badly.
We look at which pages each assistant cites when it answers about your sector and work to get your company onto them.
We repeat the same questions every month and compare. That way you see, with screenshots, which answers you have won and which are still pending.
A page of Google results lists around ten sites. An AI answer has room for a handful of companies. That holds for a question about a maths tutor in Burnaby and for one about a restaurant in Burnaby.
Illustrative simulation. AI answers change every time a question is asked and nobody can guarantee a specific recommendation.
We check what each engine says today about your company and about your competitors.
We work out why it recommends others: what their websites have and where they are mentioned. Out comes a task list, in order.
We publish the content that is missing, correct your brand details and work to get the sources in your sector to cite you.
Same questions, same method, every month. We show you the new answers next to the old ones.
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“Friendly, effective and quick to sort things out. 100% recommended.”
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“I am really happy with the guys at Vértigo, Jesús and Raúl.”
Can't find your question? Write to us and we'll reply within 24 hours.
Talk to the teamIt depends on your starting point and on how much competition your sector has. We do the visibility audit first, which tells us how much work there is, and then send you a quote based on it. It does not commit you to anything.
With SEO you aim to appear near the top of the results page. With GEO you aim to be included in the answer an assistant writes. They are different jobs resting on the same things: a good website, good content and other people speaking well of you.
Yes, and it is where competition is still lightest. AI answers questions about local businesses every day and takes its facts from business profiles, reviews and local media. If yours are up to date, a good part of the work is already done.
ChatGPT, Gemini, Perplexity and the AI results Google shows above its listings. Those four are our standard set. If another assistant matters in your sector, such as Microsoft Copilot, we add it to the tracking and report on it with the rest.
It helps a great deal. Several assistants run a web search before they answer, so a website that ranks well in Google or Bing has more chance of being cited. That is why we usually work on the two together.
More or less. GEO, AI SEO, AI search optimization and AEO (answer engine optimization) are names for the same aim: being cited and recommended in answers written by AI. The industry has not settled on one term. We say GEO, but the work is identical whatever you call it.
Tell us what you do and we will ask ChatGPT, Gemini, Perplexity and Google about you. We send you the answers and what we would do to improve them.
GEO auditNo obligation
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