What SEO in McAllen should be judged on
A report does not pay the bills. What counts is that inquiries and orders go up.
More than 200 clients have worked with us.
Vértigo is based in Murcia, Spain, and works with clients abroad by video call, in English. For your business in McAllen that means a clear SEO plan and a report every month from the people doing the work.
Featured in the Spanish press













And so on, past 200 clients.
A report does not pay the bills. What counts is that inquiries and orders go up.
4
numbers in every report: visits from Google, positions, inquiries and sales.
What we measure
6
areas in every project: technical, keywords, content, links, geographic scope and measurement.
The work
1
monthly report you can read without knowing SEO, and you can write to us between one and the next.
Follow-up
3
scales of work: your city, your whole country and other countries. We choose yours by where your customers are.
Sized to your market
Local SEONational SEOInternational SEO
McAllenUSAWorldwide
The Census Bureau puts the population of McAllen at 148,782 in 2024. It is the 23rd largest city in Texas. That puts it 182nd in the national ranking of cities. In Texas we cover 44 cities.
A smaller city has a smaller pool of searches, so each one counts. We aim the work at the service plus the city name, and at the surrounding area your customers actually travel from. Our office is in Murcia, Spain, about 8,800 km (5,500 miles) away and usually 7 hours ahead of you. We meet by video call. If your business is in Edinburg, Brownsville or Laredo, there is a page like this one for each.
Source: US Census Bureau, 2024 population estimates.
SEO by sector
Each treatment is a different search, and nearly all of them carry the name of the city. A page per treatment, with prices and real results, picks up that demand in McAllen.
Someone looking for solar panels compares three or four quotes. To be one of them you have to rank near the top in McAllen and explain savings, timings and grants well.
Every booking that comes through your own site is a commission a portal does not take. We rank the hotel for its name, its area and the plans people search for in McAllen.
No two projects are alike. A law firm, an online store and a clinic need different things, so the first job is getting to know your business and your customer.
A full check of the part nobody sees: loading speed, pages Google cannot find, broken links and structure.
We draw up the list of searches that really bring customers, separating the ones that only bring visits from the ones that end in a call or an order.
One page per service and per important question, well written and with your own facts. It is what Google rewards and what convinces the customer.
We get other media and websites in your sector to link to yours. It is the hardest part, and the one that most separates the top results from the rest.
Google Business Profile and maps for your city, structure and content to compete nationwide, and a version per country and language to sell abroad.
We follow rankings, visits, calls and sales, and explain them without jargon. If something is not working, we change it.
Try it yourself: search for "laser hair removal mcallen" and count how many results you read before deciding. Your customers do the same when they search for "solar panel installation mcallen".
Illustrative simulation. Every project moves at its own pace and nobody can guarantee a specific position on Google.
An hour for you to walk us through the business: what you sell, who buys from you and who you compete with.
We review your site alongside those of your competitors and tell you, in order of importance, what needs doing.
We make the changes to your site, publish the new content and earn the first links.
We track rankings, traffic and results, and adjust the strategy with data.
5.0
34 Google reviews
“Friendly, effective and quick to sort things out. 100% recommended.”
“Without a doubt the best marketing decision I have made.”
“I am really happy with the guys at Vértigo, Jesús and Raúl.”
Can't find your question? Write to us and we'll reply within 24 hours.
Talk to the teamWe do all three. A business that sells in one city, a brand that sells across a whole country and a company with its site in several languages all get the same method. Only the scale changes. In the audit we tell you which scale makes sense for you.
SEO is about ranking in a search engine. GEO, short for generative engine optimization, is about being named in the answer an AI assistant writes. One gives you a position in a list and the other a mention in a paragraph. We do both, and nobody can guarantee either.
Yes. We work on your business listing on Google: categories, photos, opening hours and reviews. Those are the things that decide who appears on the map when someone searches for what you offer in McAllen. A profile that is complete and kept up to date is easier for Google to match with a search.
Almost never. The usual approach is to improve the site you have. We only suggest rebuilding it when the technology or the structure makes ranking impossible, and in that case we explain why, with data, before anything is touched. The decision is always yours.
Once a month, in a report you can follow without knowing any SEO: the work done, what went up, what went down and what comes next. Between one report and the next you can write to the team whenever you like.
Of course. Many businesses start with ads while SEO gathers strength, and then lower the ad spend gradually. We also run paid search, so we can coordinate the two: the ads show which searches turn into sales and the SEO work goes after those first.
Fill in the form and a person from the team replies, usually within 24 hours. We look at your site and your market first and then send a quote. There are no prices on this page because no two projects need the same work.
SEO auditNo obligation
RequestWe will get back to you as soon as possible.