Audit

SEO agency in McAllen

More than 200 clients have worked with us.

Vértigo is based in Murcia, Spain, and works with clients abroad by video call, in English. For your business in McAllen that means a clear SEO plan and a report every month from the people doing the work.

  • No obligation
  • Reply within 24 hours
  • Your site reviewed by a person

Featured in the Spanish press

  • Cadena SER
  • COPE
  • El Español
  • La Opinión de Murcia
  • La 7 Televisión Región de Murcia
  • Murcia Plaza
  • Murcia Diario
  • Murcia.com
  • Murcia Economía
  • Élite Murcia
  • Madridiario
  • El Periódico de Ceuta
+200
clients across SEO, GEO and web design
+20
mentions in the press and in agency rankings in Spain
24 h
is how long we usually take to answer your request
5
services from one team: SEO, GEO, web design, custom software and paid search

Who we work with

  • PcComponentes
  • Locking
  • Destaco.es
  • PentestingTeam
  • Legitec
  • Mudanzas Grupo Unión

And so on, past 200 clients.

What SEO in McAllen should be judged on

A report does not pay the bills. What counts is that inquiries and orders go up.

4

numbers in every report: visits from Google, positions, inquiries and sales.

What we measure

6

areas in every project: technical, keywords, content, links, geographic scope and measurement.

The work

1

monthly report you can read without knowing SEO, and you can write to us between one and the next.

Follow-up

3

scales of work: your city, your whole country and other countries. We choose yours by where your customers are.

Sized to your market

Local SEONational SEOInternational SEO

McAllenUSAWorldwide

How we approach SEO in McAllen

The Census Bureau puts the population of McAllen at 148,782 in 2024. It is the 23rd largest city in Texas. That puts it 182nd in the national ranking of cities. In Texas we cover 44 cities.

A smaller city has a smaller pool of searches, so each one counts. We aim the work at the service plus the city name, and at the surrounding area your customers actually travel from. Our office is in Murcia, Spain, about 8,800 km (5,500 miles) away and usually 7 hours ahead of you. We meet by video call. If your business is in Edinburg, Brownsville or Laredo, there is a page like this one for each.

Population
148,782
State
Texas
Rank among US cities
182nd
Time difference with our office
Murcia is usually 7 hours ahead
Distance to our office
8,800 km (5,500 miles)

Source: US Census Bureau, 2024 population estimates.

Map of the area an SEO campaign covers for a business in McAllen
McAllen

SEO by sector

  • Beauty clinics

    Each treatment is a different search, and nearly all of them carry the name of the city. A page per treatment, with prices and real results, picks up that demand in McAllen.

  • Solar panel installers

    Someone looking for solar panels compares three or four quotes. To be one of them you have to rank near the top in McAllen and explain savings, timings and grants well.

  • Hotels

    Every booking that comes through your own site is a commission a portal does not take. We rank the hotel for its name, its area and the plans people search for in McAllen.

Everything we do for your SEO in McAllen

No two projects are alike. A law firm, an online store and a clinic need different things, so the first job is getting to know your business and your customer.

  1. 01

    Technical audit

    A full check of the part nobody sees: loading speed, pages Google cannot find, broken links and structure.

  2. 02

    Keyword research

    We draw up the list of searches that really bring customers, separating the ones that only bring visits from the ones that end in a call or an order.

  3. 03

    Content that ranks

    One page per service and per important question, well written and with your own facts. It is what Google rewards and what convinces the customer.

  4. 04

    Link building

    We get other media and websites in your sector to link to yours. It is the hardest part, and the one that most separates the top results from the rest.

  5. 05

    Local, national and international SEO

    Google Business Profile and maps for your city, structure and content to compete nationwide, and a version per country and language to sell abroad.

  6. 06

    Measuring results

    We follow rankings, visits, calls and sales, and explain them without jargon. If something is not working, we change it.

How you climb Google, one position at a time

Try it yourself: search for "laser hair removal mcallen" and count how many results you read before deciding. Your customers do the same when they search for "solar panel installation mcallen".

  1. We find the searches with potential for your business.
  2. We fix what is holding your website back.
  3. We improve the key pages and content.
  4. We build authority with quality links.

Illustrative simulation. Every project moves at its own pace and nobody can guarantee a specific position on Google.

How our SEO agency works

  1. 01

    First meeting

    An hour for you to walk us through the business: what you sell, who buys from you and who you compete with.

  2. 02

    Status report

    We review your site alongside those of your competitors and tell you, in order of importance, what needs doing.

  3. 03

    Website, content and links

    We make the changes to your site, publish the new content and earn the first links.

  4. 04

    Measure and improve

    We track rankings, traffic and results, and adjust the strategy with data.

How clients rate us on Google

5.0

34 Google reviews

“Friendly, effective and quick to sort things out. 100% recommended.”
Marta G. · Google review, translated from Spanish
“Without a doubt the best marketing decision I have made.”
Imelda · Google review, translated from Spanish
“I am really happy with the guys at Vértigo, Jesús and Raúl.”
NP · Google review, translated from Spanish

Questions to ask before paying for SEO in McAllen

Can't find your question? Write to us and we'll reply within 24 hours.

Talk to the team
Do you do national and international SEO, or only local?

We do all three. A business that sells in one city, a brand that sells across a whole country and a company with its site in several languages all get the same method. Only the scale changes. In the audit we tell you which scale makes sense for you.

What is the difference between SEO and GEO?

SEO is about ranking in a search engine. GEO, short for generative engine optimization, is about being named in the answer an AI assistant writes. One gives you a position in a list and the other a mention in a paragraph. We do both, and nobody can guarantee either.

Can you help my business rank on Google Maps?

Yes. We work on your business listing on Google: categories, photos, opening hours and reviews. Those are the things that decide who appears on the map when someone searches for what you offer in McAllen. A profile that is complete and kept up to date is easier for Google to match with a search.

Do I need a new website to do SEO?

Almost never. The usual approach is to improve the site you have. We only suggest rebuilding it when the technology or the structure makes ranking impossible, and in that case we explain why, with data, before anything is touched. The decision is always yours.

How often will you tell me how it is going?

Once a month, in a report you can follow without knowing any SEO: the work done, what went up, what went down and what comes next. Between one report and the next you can write to the team whenever you like.

Can I do SEO and Google Ads at the same time?

Of course. Many businesses start with ads while SEO gathers strength, and then lower the ad spend gradually. We also run paid search, so we can coordinate the two: the ads show which searches turn into sales and the SEO work goes after those first.

Shall we look at where your site stands on Google?

Fill in the form and a person from the team replies, usually within 24 hours. We look at your site and your market first and then send a quote. There are no prices on this page because no two projects need the same work.

  • You normally hear from us within a day
  • A person reads every request
  • Nothing to sign
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