Audit

SEO agency in Houston

More than 200 clients have worked with us.

SEO for businesses in Houston that starts with understanding what you sell. We cover local, national and international search, so customers find you before they find a competitor.

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Featured in the Spanish press

  • Cadena SER
  • COPE
  • El Español
  • La Opinión de Murcia
  • La 7 Televisión Región de Murcia
  • Murcia Plaza
  • Murcia Diario
  • Murcia.com
  • Murcia Economía
  • Élite Murcia
  • Madridiario
  • El Periódico de Ceuta
+200
clients have trusted our team
+20
mentions in the press and in agency rankings in Spain
24 h
is the usual wait for a reply from a person on the team
5
services under one roof, from SEO to custom software

Some of our clients

  • PcComponentes
  • Locking
  • Destaco.es
  • PentestingTeam
  • Legitec
  • Mudanzas Grupo Unión

They are among the more than 200 clients the agency has worked with.

How we measure SEO work in Houston

Traffic on its own tells you little. We track which searches end in an inquiry or an order and put the effort there.

4

things we track from start to finish, from the search to the order or the phone call.

What we measure

6

areas in every project: technical, keywords, content, links, geographic scope and measurement.

The work

1

report a month, short and free of jargon, with what was done, what changed and what comes next.

Follow-up

3

ways to plan SEO, depending on where you sell: in your city, nationwide or abroad.

Sized to your market

Local SEONational SEOInternational SEO

HoustonUSAWorldwide

Search engine optimization for companies in Houston

Home to 2,390,125 people on the 2024 Census Bureau estimates, Houston is the largest city in Texas. Nationally it ranks 4th among US cities by population. In Texas we cover 44 cities.

In a large city you are up against national chains, directories and firms that have invested in SEO for years. It pays to choose your searches carefully and begin with the ones you can win. Murcia, where our office is, lies about 8,400 km (5,200 miles) away, usually 7 hours ahead of Houston. We arrange calls at a time that suits you. If your business is in Pasadena, Pearland or Sugar Land, there is a page like this one for each.

Population
2,390,125
State
Texas
Rank among US cities
4th
Time difference with our office
Murcia is usually 7 hours ahead
Distance to our office
8,400 km (5,200 miles)

Source: US Census Bureau, 2024 population estimates.

Map of the area an SEO campaign covers for a business in Houston
Houston

How people search in Houston

  • Renovation companies

    Renovation work is chosen on photos and reviews. We rank one page per type of job (kitchens, bathrooms, whole homes) and per area of Houston, each with finished projects.

  • Accounting firms

    Tax questions are searched all year round: how to register, which form to file, what an accountant costs. Every well-written answer brings clients from Houston to your firm.

  • Moving companies

    Moving searches come with a price and with an origin and a destination. We work on those combinations so your company shows up in Houston without depending on comparison sites.

SEO in other locations

Pasadena Pearland Sugar Land League City Conroe Beaumont College Station Austin

SEO agency in Texas SEO agency in the US

What our SEO service in Houston includes

SEO starts with understanding your business. Before we touch anything, we want to know what you sell, what makes you different and how your customers search for it.

  1. 01

    Technical audit

    We look at your site the way Google sees it: how fast it loads, which pages it can read and which errors are wasting its time.

  2. 02

    Keyword research

    We study the searches that matter most to your business and how your customers make them, in your city, across the country or abroad.

  3. 03

    Content that ranks

    We improve your key pages and content so they answer what your customer is looking for better than anyone else does.

  4. 04

    Link building

    We get other media and websites in your sector to link to yours. It is the hardest part, and the one that most separates the top results from the rest.

  5. 05

    Local, national and international SEO

    The same method at three scales. For a neighborhood business the map rules. For an online store, the category pages. For an exporter, each language.

  6. 06

    Measuring results

    We track rankings, traffic and sales, and go through the data each month looking for the next thing worth doing.

What moving up the results looks like

Try it yourself: search for "kitchen renovation houston" and count how many results you read before deciding. Your customers do the same when they search for "small business accountant houston".

  1. We check where you rank today and for which searches.
  2. We make the site fast and easy for Google to read.
  3. We publish the content that is missing.
  4. We add links that carry authority.

Illustrative simulation. Every project moves at its own pace and nobody can guarantee a specific position on Google.

Our SEO method, step by step

  1. 01

    We get to know your business

    We meet by video call to learn what you sell, who buys it and what sets you apart.

  2. 02

    Work plan

    With the audit in hand, we agree with you what gets done first and what results are reasonable to expect.

  3. 03

    Monthly work

    Each month has specific technical, content and link tasks, and you know what they are before they start.

  4. 04

    Follow-up

    Rankings, visits and sales, reviewed every month. What works gets repeated and what does not gets changed.

How clients rate us on Google

5.0

34 Google reviews

“Friendly, effective and quick to sort things out. 100% recommended.”
Marta G. · Google review, translated from Spanish
“Without a doubt the best marketing decision I have made.”
Imelda · Google review, translated from Spanish
“I am really happy with the guys at Vértigo, Jesús and Raúl.”
NP · Google review, translated from Spanish

Other Vértigo services in Houston

GEO agency in Houston More and more customers ask AI before they search. We measure whether it recommends you and do what it takes to change the answer. Web design in Houston Websites and online stores designed from scratch for your brand, quick on a phone and ready for Google.

Questions to ask before paying for SEO in Houston

Can't find your question? Write to us and we'll reply within 24 hours.

Talk to the team
How long does SEO take to show results?

The first changes tend to appear after a few months, and from there the growth builds on itself. A lot depends on the state of the site and on how hard your competitors are pushing, so we prefer to give you a time frame once we have seen it.

What is the difference between SEO and GEO?

SEO is about ranking in a search engine. GEO, short for generative engine optimization, is about being named in the answer an AI assistant writes. One gives you a position in a list and the other a mention in a paragraph. We do both, and nobody can guarantee either.

Do you guarantee the number one spot on Google?

No. Nobody can guarantee it honestly, because the algorithm does not answer to any agency. What we do give you is a method and a clear view of the work: you will know what we are doing, why we are doing it and what results it brings.

Does SEO work for an online store?

Yes. In an online store every category and every product is a way in from Google. Putting them in a sensible order, writing descriptions of your own and making the pages load quickly is what moves the most sales. We also check that duplicate and out-of-stock pages are not getting in the way.

Can I do SEO and Google Ads at the same time?

Of course. Many businesses start with ads while SEO gathers strength, and then lower the ad spend gradually. We also run paid search, so we can coordinate the two: the ads show which searches turn into sales and the SEO work goes after those first.

What happens if I stop doing SEO?

Your rankings do not vanish the day you stop, because the improvements stay on your site. What you lose is momentum: no new content, no new links, and competitors who carry on tend to overtake you in time. How fast that happens depends on how hard your sector competes.

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