How we measure SEO work in Lexington
Traffic on its own tells you little. We track which searches end in an inquiry or an order and put the effort there.
More than 200 clients have worked with us.
SEO for businesses in Lexington that starts with understanding what you sell. We cover local, national and international search, so customers find you before they find a competitor.
Featured in the Spanish press













And so on, past 200 clients.
Traffic on its own tells you little. We track which searches end in an inquiry or an order and put the effort there.
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things we track from start to finish, from the search to the order or the phone call.
What we measure
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lines of work that we share out month by month, according to what is holding your site back at the time.
The work
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summary each month with tasks, positions and results, so you know where your investment goes.
Follow-up
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ways to plan SEO, depending on where you sell: in your city, nationwide or abroad.
Sized to your market
Local SEONational SEOInternational SEO
LexingtonUSAWorldwide
The Census Bureau puts the population of Lexington at 329,437 in 2024. It is the largest city in Kentucky. It is the 56th largest city in the United States.
In a mid-sized city the details decide who ranks: a complete Google Business Profile, a page for each service and reviews that actually get a reply. Our office is in Murcia, Spain, about 7,000 km (4,300 miles) away and usually 6 hours ahead of you. We meet by video call. We offer the same in Cincinnati, Dayton and Knoxville.
Source: US Census Bureau, 2024 population estimates.
SEO by sector
The big portals own "homes for sale", but owners who want to sell search for an agency in Lexington or ask what their home is worth. That is where a local agency can win.
Tax questions are searched all year round: how to register, which form to file, what an accountant costs. Every well-written answer brings clients from Lexington to your firm.
Every booking that comes through your own site is a commission a portal does not take. We rank the hotel for its name, its area and the plans people search for in Lexington.
SEO in other locations
Cincinnati Dayton Knoxville Columbus Fishers Carmel Evansville Murfreesboro
SEO starts with understanding your business. Before we touch anything, we want to know what you sell, what makes you different and how your customers search for it.
We look at your site the way Google sees it: how fast it loads, which pages it can read and which errors are wasting its time.
We find out which words people use to look for you, how often, and who shows up in your place today. That tells us what is worth going after.
We create the pages you are missing and fix the ones you have, thinking first of the reader and then of Google.
Links planned project by project, to build the authority you need against your competitors.
The same method at three scales. For a neighborhood business the map rules. For an online store, the category pages. For an exporter, each language.
We connect your site to the measurement tools so we know which searches bring customers and which only bring visits.
The top few results take most of the clicks. It happens with "real estate agency lexington", with "small business accountant lexington" and with any search in your sector.
Illustrative simulation. Every project moves at its own pace and nobody can guarantee a specific position on Google.
We meet by video call to learn what you sell, who buys it and what sets you apart.
With the audit in hand, we agree with you what gets done first and what results are reasonable to expect.
We make the changes to your site, publish the new content and earn the first links.
We track rankings, traffic and results, and adjust the strategy with data.
5.0
34 Google reviews
“Friendly, effective and quick to sort things out. 100% recommended.”
“Without a doubt the best marketing decision I have made.”
“I am really happy with the guys at Vértigo, Jesús and Raúl.”
Can't find your question? Write to us and we'll reply within 24 hours.
Talk to the teamThere is no single price. A neighborhood business and an online store that sells nationwide need very different amounts of work. Once we have reviewed your website we send you a fixed quote and you decide. Any figure given before seeing the site would be a guess.
Yes, all of them. Which one you need depends on where your customers are. A clinic lives off its map listing, an online store off its category pages and an exporter off a separate version of the site for each market. Many projects mix two of the three.
With SEO you appear in the list of Google results. With GEO the aim is for an AI assistant such as ChatGPT, Gemini or Perplexity to name you when someone asks it a question. The foundations are the same: a clear website, good content and mentions on other sites. It makes sense to work on both at once.
No. Rankings move for reasons outside any agency's control, from algorithm updates to what your competitors do. An honest agency promises the work, not the position. We agree targets with you, report on them every month and explain what we will change when a search does not move.
Yes. We work on your business listing on Google: categories, photos, opening hours and reviews. Those are the things that decide who appears on the map when someone searches for what you offer in Lexington. A profile that is complete and kept up to date is easier for Google to match with a search.
Nothing overnight. The pages, the content and the links stay, and so do most of your rankings for a while. But competitors keep working and Google keeps changing, so positions tend to drift down over the following months. The work already done remains on your website.
We analyze your website, your rankings and your competitors, at local, national or international level. You receive a report with the priority actions for your brand.
SEO auditNo obligation
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