How we measure SEO work in Santa Rosa
Every month we look at three things: how many people arrive from Google, where you rank and how much you sell.
More than 200 clients have worked with us.
Vértigo is based in Murcia, Spain, and works with clients abroad by video call, in English. For your business in Santa Rosa that means a clear SEO plan and a report every month from the people doing the work.
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And so on, past 200 clients.
Every month we look at three things: how many people arrive from Google, where you rank and how much you sell.
4
figures we follow each month: how many people arrive, where you rank, who gets in touch and what you sell.
What we measure
6
areas in every project: technical, keywords, content, links, geographic scope and measurement.
The work
1
report a month, short and free of jargon, with what was done, what changed and what comes next.
Follow-up
3
ways to plan SEO, depending on where you sell: in your city, nationwide or abroad.
Sized to your market
Local SEONational SEOInternational SEO
Santa RosaUSAWorldwide
Santa Rosa has 177,524 residents according to the US Census Bureau estimates for 2024, which makes it the 27th largest city in California. Nationally it ranks 147th among US cities by population. We have pages for 76 cities in California.
In a mid-sized city the first page is usually within reach. There is plenty of demand, and a good number of competitors have never worked on their website. Vértigo is based in Murcia, Spain, usually 9 hours ahead of Santa Rosa. We work with clients abroad by video call, in English. We offer the same in Vallejo, Fairfield and Vacaville.
Source: US Census Bureau, 2024 population estimates.
SEO by sector
A veterinary emergency is searched from a phone and the first result gets the call. We look after the profile, the opening hours and the phone number so that first result is you.
A restaurant is chosen on the map, by photos and ratings. We work on the Google profile, the menu on the website and occasion searches such as "restaurant for groups in Santa Rosa".
Looking for a therapist is hard, and people do it in private. A page for each area you work in, written with care, helps someone searching in Santa Rosa take the step of writing to you.
No two projects are alike. A law firm, an online store and a clinic need different things, so the first job is getting to know your business and your customer.
A full check of the part nobody sees: loading speed, pages Google cannot find, broken links and structure.
Every sector has its own vocabulary, and it is rarely the one the company uses. We look for the words the buyer uses.
One page per service and per important question, well written and with your own facts. It is what Google rewards and what convinces the customer.
Links planned project by project, to build the authority you need against your competitors.
The same method at three scales. For a neighborhood business the map rules. For an online store, the category pages. For an exporter, each language.
Each month you get a short, clear report: what we did, what went up, what went down and what comes next.
The top few results take most of the clicks. It happens with "emergency vet santa rosa", with "restaurant for groups santa rosa" and with any search in your sector.
Illustrative simulation. Every project moves at its own pace and nobody can guarantee a specific position on Google.
An hour for you to walk us through the business: what you sell, who buys from you and who you compete with.
With the audit in hand, we agree with you what gets done first and what results are reasonable to expect.
Technical fixes, content and links, in order of impact and with no filler tasks.
We track rankings, traffic and results, and adjust the strategy with data.
5.0
34 Google reviews
“Friendly, effective and quick to sort things out. 100% recommended.”
“Without a doubt the best marketing decision I have made.”
“I am really happy with the guys at Vértigo, Jesús and Raúl.”
Can't find your question? Write to us and we'll reply within 24 hours.
Talk to the teamThe first changes tend to appear after a few months, and from there the growth builds on itself. A lot depends on the state of the site and on how hard your competitors are pushing, so we prefer to give you a time frame once we have seen it.
We do all three. A business that sells in one city, a brand that sells across a whole country and a company with its site in several languages all get the same method. Only the scale changes. In the audit we tell you which scale makes sense for you.
In most cases, no. We work on your current site. If it has an underlying problem that blocks progress, we tell you at the start and you decide. If a rebuild does make sense, the same team does web design, so the SEO is planned into the new site from the first day.
Yes, and over the medium term it is often one of the most cost-effective channels a shop has. We work on the category pages, the product pages and the loading speed, which is where an online store wins or loses its sales.
Yes, and they work well together. Ads bring visits from the first day and SEO keeps them coming without paying for each click. If you need it, we manage your paid campaigns too, so both follow the same list of searches and you see the two side by side.
Your rankings do not vanish the day you stop, because the improvements stay on your site. What you lose is momentum: no new content, no new links, and competitors who carry on tend to overtake you in time. How fast that happens depends on how hard your sector competes.
We analyze your website, your rankings and your competitors, at local, national or international level. You receive a report with the priority actions for your brand.
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