How we measure SEO work in Lancaster
A good-looking report proves nothing. We judge SEO by traffic, rankings and sales.
More than 200 clients have worked with us.
If your business is missing from the first page of Google, most people will never know it exists. We work on your rankings in Lancaster one step at a time, and in other countries too if you sell abroad.
Featured in the Spanish press













And so on, past 200 clients.
A good-looking report proves nothing. We judge SEO by traffic, rankings and sales.
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things we track from start to finish, from the search to the order or the phone call.
What we measure
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kinds of task, from the technical audit to measurement, ordered by what matters most in your case.
The work
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report a month, short and free of jargon, with what was done, what changed and what comes next.
Follow-up
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levels we work at: local, national and international. Yours depends on who you sell to.
Sized to your market
Local SEONational SEOInternational SEO
LancasterUSAWorldwide
With 167,426 residents in the 2024 Census Bureau estimates, Lancaster is the 31st largest city in California. That puts it 156th in the national ranking of cities. We have pages for 76 cities in California.
In a mid-sized city you rarely need to outspend anyone. You need a clearer website and better reviews than the two or three firms currently at the top. Our office is in Murcia, Spain, about 9,600 km (6,000 miles) away and usually 9 hours ahead of you. We meet by video call. The same service is available in Palmdale, Santa Clarita and Burbank.
Source: US Census Bureau, 2024 population estimates.
Three examples of SEO in Lancaster
Enrolments bunch into a few weeks of the year. The page for each course has to be ranking in Lancaster before the school year starts, not after.
Tax questions are searched all year round: how to register, which form to file, what an accountant costs. Every well-written answer brings clients from Lancaster to your firm.
A restaurant is chosen on the map, by photos and ratings. We work on the Google profile, the menu on the website and occasion searches such as "restaurant for groups in Lancaster".
SEO starts with understanding your business. Before we touch anything, we want to know what you sell, what makes you different and how your customers search for it.
We look at your site the way Google sees it: how fast it loads, which pages it can read and which errors are wasting its time.
We draw up the list of searches that really bring customers, separating the ones that only bring visits from the ones that end in a call or an order.
We rewrite and extend the important pages so they answer what people ask, in your own voice and without padding.
To Google, a link is a recommendation. We go after the ones with weight: press, trade associations and websites in your field.
The same method at three scales. For a neighborhood business the map rules. For an online store, the category pages. For an exporter, each language.
We track rankings, traffic and sales, and go through the data each month looking for the next thing worth doing.
The top few results take most of the clicks. It happens with "math tutor lancaster", with "small business accountant lancaster" and with any search in your sector.
Illustrative simulation. Every project moves at its own pace and nobody can guarantee a specific position on Google.
We meet by video call to learn what you sell, who buys it and what sets you apart.
We analyze your website, your rankings and your competitors. You receive a report with the actions in order of priority.
We fix the technical side, improve the content and look for links. Whatever has the most impact goes first.
We track rankings, traffic and results, and adjust the strategy with data.
5.0
34 Google reviews
“Friendly, effective and quick to sort things out. 100% recommended.”
“Without a doubt the best marketing decision I have made.”
“I am really happy with the guys at Vértigo, Jesús and Raúl.”
Can't find your question? Write to us and we'll reply within 24 hours.
Talk to the teamThere is no single price. A neighborhood business and an online store that sells nationwide need very different amounts of work. Once we have reviewed your website we send you a fixed quote and you decide. Any figure given before seeing the site would be a guess.
All three. Local SEO for businesses that sell in their own city, national SEO for brands and online stores that compete across a country, and international SEO with a version of the site per country and language, content adapted to each market and links from media there.
In most cases, no. We work on your current site. If it has an underlying problem that blocks progress, we tell you at the start and you decide. If a rebuild does make sense, the same team does web design, so the SEO is planned into the new site from the first day.
Access to your website and to your analytics tools, if you have them, and an hour of your time for the first meeting. We take care of the rest and ask for your approval when it is needed, for example before publishing new content under your name.
Yes, and they work well together. Ads bring visits from the first day and SEO keeps them coming without paying for each click. If you need it, we manage your paid campaigns too, so both follow the same list of searches and you see the two side by side.
Your rankings do not vanish the day you stop, because the improvements stay on your site. What you lose is momentum: no new content, no new links, and competitors who carry on tend to overtake you in time. How fast that happens depends on how hard your sector competes.
Leave us your web address and we will tell you, with no obligation, what is holding the site back and where we would start.
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