GEO for businesses in McKinney: how we count progress
There are no rankings as there are in Google, but there are numbers: answers you appear in, links to your website and visits that arrive from AI.
More than 200 clients trust us.
GEO (generative engine optimization) means making sure AI assistants know your company well enough to recommend it. If ChatGPT never names you, the person asking never hears of you. We help businesses in McKinney appear in answers from ChatGPT, Gemini, Perplexity and Google.
Featured in the Spanish press













And more than 200 clients who have already trusted Vértigo.
There are no rankings as there are in Google, but there are numbers: answers you appear in, links to your website and visits that arrive from AI.
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routes need looking after: what AI reads live and what it already knows about your brand.
How AI answers
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things we note for every answer: whether you appear, in what position and with which source.
What we measure
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time a month we repeat the same questions in each engine and compare them with the month before.
Follow-up
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assistants we check every month: ChatGPT, Gemini, Perplexity and Google AI.
Where your customers ask
ChatGPTGeminiPerplexityGoogle AI
McKinneyUSAWorldwide
With 227,526 residents in the 2024 Census Bureau estimates, McKinney is the 15th largest city in Texas. Across the country it sits in 103rd place by population. In Texas we cover 44 cities.
In a mid-sized city an assistant often has only a short list of sources for each trade. Find out which ones it uses, get your company into them, and much of the job is done. Vértigo is based in Murcia, Spain, usually 7 hours ahead of McKinney. We work with clients abroad by video call, in English. Nearby, we also cover Allen, Frisco and Plano.
Source: US Census Bureau, 2024 population estimates.
What we do, depending on your sector
People ask AI about symptoms before they ask about clinics. If your pages answer those questions under a named, registered practitioner, you have a better chance of being the clinic it names in McKinney.
It is a purchase people talk through with AI: how many panels, how much they save, who installs them. Your real projects and your numbers are exactly what it needs to cite you.
Many people talk to AI first. Whether your practice appears when it suggests professional help depends on your profiles, your reviews and how you present yourself on your site.
More places where we do GEO
Allen Frisco Plano Richardson Garland Carrollton Lewisville Mesquite
Each assistant finds its information in a different way. Some search the web live as they answer and others reply from what they learned in training, months ago. Knowing which one your customer uses changes the plan.
We check what each assistant knows about your company and whether what it says is correct. Sometimes it does name you, but describes you badly or with old details.
People do not write to AI the way they type into Google. They use long sentences with context, and you need to know which ones your customers use.
Fewer adjectives, more facts. We reorganise your website so that each page answers one specific question and answers it well.
We tidy up what AI knows about you: structured data, business profile and consistent listings, so it does not confuse you with anyone else.
AI recommends whoever it sees recommended. We aim to get you into the articles, lists and publications it uses as references in your sector.
We measure the visits that come from ChatGPT, Perplexity or Gemini and what those visitors do on your website, to find out whether the mentions bring customers.
More and more people ask AI before they search. It makes no difference if the question is about a physical therapist in McKinney, a gaming laptop or luggage storage in New York. AI names a few companies and the rest go unmentioned.
Illustrative simulation. AI answers change every time a question is asked and nobody can guarantee a specific recommendation.
We put your customer's questions to each assistant and save the answers.
You receive a document with the answers, the sources and the actions we propose, from most to least important.
We rewrite pages, put your brand data in order and seek mentions in reliable sources. Whatever carries most weight goes first.
Same questions, same method, every month. We show you the new answers next to the old ones.
5.0
34 Google reviews
“Friendly, effective and quick to sort things out. 100% recommended.”
“Without a doubt the best marketing decision I have made.”
“I am really happy with the guys at Vértigo, Jesús and Raúl.”
Can't find your question? Write to us and we'll reply within 24 hours.
Talk to the teamWith SEO you aim to appear near the top of the results page. With GEO you aim to be included in the answer an assistant writes. They are different jobs resting on the same things: a good website, good content and other people speaking well of you.
Expect weeks for some answers and months for others. When an assistant looks things up online, a new page or a fresh mention can show quickly. When it relies on its training, nothing moves until the model is updated, and only the company that makes it knows when that will be.
No. AI answers change from one run to the next and nobody outside controls them. What we do is raise the number of times you appear and prove it to you with the saved answers from each month, set next to the earlier ones.
Yes. Nothing in this work requires a visit. We run the questions as a customer in McKinney would ask them, meet you by video call in English and send a monthly report. Between reports you can write to the team whenever you need to.
We ask the questions a customer would ask, many times and on different days, because AI does not always answer the same way. From that set of answers comes a dependable figure for how often you appear, and you can read every saved answer yourself.
They overlap almost completely. Different agencies and tools use GEO, AEO, LLM optimization or AI SEO for the same job, which is getting a company named in AI answers. If you are comparing proposals, look at what each one measures and delivers, since the label tells you little.
The audit takes your sector, a list of questions a customer would ask and four AI engines. You get back a plain document showing where you appear today and what to do first. We usually reply within 24 hours.
GEO auditNo obligation
RequestWe will get back to you as soon as possible.