What we measure when we do GEO in North Dakota
Progress shows when you compare answers. Today AI recommends other companies. The aim is that a few months from now it recommends you.
More than 200 clients trust us.
GEO, also called AI SEO, is how a company gets named when people take their questions to ChatGPT or Gemini instead of Google. For businesses in North Dakota, we measure what AI says about your brand today and do the work needed for it to cite you.
Featured in the Spanish press













And more than 200 clients who have already trusted Vértigo.
Progress shows when you compare answers. Today AI recommends other companies. The aim is that a few months from now it recommends you.
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paths lead to an answer, live search and the memory of the model. Each one calls for different work.
How AI answers
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things we note for every answer: whether you appear, in what position and with which source.
What we measure
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time a month we repeat the same questions in each engine and compare them with the month before.
Follow-up
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places where we measure your brand: ChatGPT, Gemini, Perplexity and the AI answers in Google.
Where your customers ask
ChatGPTGeminiPerplexityGoogle AI
North DakotaUSAWorldwide
The Census Bureau counts 796,568 residents in North Dakota for 2024. One city passes 100,000 people, and it has its own page.
A regional question gives AI a wider pool to pick from than a city one. Clear facts about where you work, backed by regional press and directories, help it pick you. We work from Murcia, in Spain, usually 7 hours ahead of North Dakota. Meetings are by video call and in English. We offer the same in South Dakota, Minnesota and Nebraska.
Source: US Census Bureau, 2024 population estimates.
How people ask AI in North Dakota
AI answers tax questions every day and needs sources it can rely on. A firm that explains each step well can be one of the sources it cites.
More and more visitors ask AI to plan where to eat. What it says comes from reviews, guides and local press, and that is where you need to appear.
Many people talk to AI first. Whether your practice appears when it suggests professional help depends on your profiles, your reviews and how you present yourself on your site.
GEO starts with knowing what AI says about you today. Before we touch anything, we ask each engine about your sector and check whether it names you, who it recommends and where it gets its information.
We ask ChatGPT, Gemini, Perplexity and Google what your customer would ask, and we measure if you appear, how you are described and who gets recommended in your place.
People do not write to AI the way they type into Google. They use long sentences with context, and you need to know which ones your customers use.
Fewer adjectives, more facts. We reorganise your website so that each page answers one specific question and answers it well.
Name, address, services and opening hours, the same everywhere. If every site says something different, AI hesitates and names someone else.
We work to get your brand talked about in the media, comparison articles and directories that engines draw their recommendations from.
Month by month we track which answers you appear in, which links cite you and what visits and inquiries arrive from AI.
Someone asking about an accountant for small businesses in New York or a restaurant in New York does not get pages of results. They get a short reply with a few company names in it. The simulation here follows one company from absent to first recommendation.
Illustrative simulation. AI answers change every time a question is asked and nobody can guarantee a specific recommendation.
We put your customer's questions to each assistant and save the answers.
We decide with you which questions to go after first and what has to change on the website to win them.
Content, structured data and media mentions, month by month, with tasks you know about in advance.
Same questions, same method, every month. We show you the new answers next to the old ones.
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Can't find your question? Write to us and we'll reply within 24 hours.
Talk to the teamGEO stands for generative engine optimization. It is the work of getting assistants such as ChatGPT, Gemini and Perplexity, and the AI results in Google, to name and recommend your company when someone asks about what you sell. You will also see it called AI SEO or AI search optimization.
It depends on the assistant. Those that read the web at the moment of answering pick up changes soon, sometimes in a few weeks. Those that answer from memory need a new version of the model. That is why we work on both routes at once.
We cannot, and nor can anyone else. OpenAI, Google and the rest decide how their models answer, and those answers vary each time. Our commitment is to the work and to honest measurement: the same questions every month, with the results in front of you.
We track four as standard: ChatGPT, Gemini, Perplexity and Google's AI answers. They do not all work the same way, so we test each one separately and never assume one result applies to the others. Copilot or any other assistant can be added if your customers use it.
Yes. Visits that come from ChatGPT, Perplexity or Gemini can be separated out in your website analytics. We show them to you each month alongside the mentions, so you can see whether being named is turning into visits and inquiries.
It is not compulsory, but it shows. If your website does not appear in search engines, assistants that read the web live have a hard time finding you. A site with sound SEO gives GEO something to build on, and we handle both in the same team.
We analyze what AI says today about your company and your competitors, at local, national or international level. You receive a report with the actions for your brand in order of priority.
GEO auditNo obligation
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