GEO for businesses in Iowa: how we count progress
Progress shows when you compare answers. Today AI recommends other companies. The aim is that a few months from now it recommends you.
More than 200 clients trust us.
Generative engine optimization, or GEO, is SEO for the answers AI writes. The aim is to be one of the few companies an assistant names. We do this work for businesses in Iowa across ChatGPT, Gemini, Perplexity and the AI results in Google.
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And so on, past 200 clients.
Progress shows when you compare answers. Today AI recommends other companies. The aim is that a few months from now it recommends you.
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ways an assistant can answer: by searching the web at that moment or from what it learned months ago. We work on both.
How AI answers
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numbers sum up each month: answers you appear in, links to your site and visits that arrive from AI.
What we measure
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review a month of every question we track, with before and after screenshots.
Follow-up
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assistants we check every month: ChatGPT, Gemini, Perplexity and Google AI.
Where your customers ask
ChatGPTGeminiPerplexityGoogle AI
IowaUSAWorldwide
In Iowa there are 3,241,488 residents (US Census Bureau, 2024 estimate) and 3 cities with more than 100,000 people. Each of them has its own page here. The biggest of them are Des Moines, Cedar Rapids and Davenport.
At regional level AI has to choose among companies from several cities. It tends to name those whose service area is stated clearly on their website and confirmed by other sources. Murcia, where our office is, lies about 7,500 km (4,700 miles) away, usually 7 hours ahead of Iowa. We arrange calls at a time that suits you. The same service is available in Missouri, Wisconsin and Illinois.
Source: US Census Bureau, 2024 population estimates.
What we do, depending on your sector
When someone asks ChatGPT for a dentist they can trust in your city, the answer comes from reviews, health directories and your own website. We put all three in order.
Many people describe their case to an AI assistant before they call a firm. If your site explains each practice area clearly, you are easier to cite when the question is about your city.
Parents and students compare tutors by asking AI. We publish results, timetables and prices clearly so it has something to recommend you with.
Each assistant finds its information in a different way. Some search the web live as they answer and others reply from what they learned in training, months ago. Knowing which one your customer uses changes the plan.
We ask ChatGPT, Gemini, Perplexity and Google what your customer would ask, and we measure if you appear, how you are described and who gets recommended in your place.
We find out what your customers really ask AI about what you sell, in your city, nationwide or abroad.
AI cites what it can summarize without getting it wrong. We turn your pages into direct answers, with your own figures and the name of whoever stands behind them.
Name, address, services and opening hours, the same everywhere. If every site says something different, AI hesitates and names someone else.
Press, rankings and trade directories. The more reliable sources talk about you, the more often your name comes up in the answer.
Month by month we track which answers you appear in, which links cite you and what visits and inquiries arrive from AI.
A page of Google results lists around ten sites. An AI answer has room for a handful of companies. That holds for a question about a dentist in New York and for one about an employment lawyer in New York.
Illustrative simulation. AI answers change every time a question is asked and nobody can guarantee a specific recommendation.
We put your customer's questions to each assistant and save the answers.
We decide with you which questions to go after first and what has to change on the website to win them.
We rewrite pages, put your brand data in order and seek mentions in reliable sources. Whatever carries most weight goes first.
Every month we put the same questions to each engine and compare. What works gets more time and what does not gets changed.
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Can't find your question? Write to us and we'll reply within 24 hours.
Talk to the teamIt depends on the assistant. Those that read the web at the moment of answering pick up changes soon, sometimes in a few weeks. Those that answer from memory need a new version of the model. That is why we work on both routes at once.
Yes. Nothing in this work requires a visit. We run the questions as a customer in Iowa would ask them, meet you by video call in English and send a monthly report. Between reports you can write to the team whenever you need to.
We ask the questions a customer would ask, many times and on different days, because AI does not always answer the same way. From that set of answers comes a dependable figure for how often you appear, and you can read every saved answer yourself.
You rarely have to rebuild it. The usual work is rewriting some pages, adding the ones that are missing and marking up your data properly. We only propose a new website when the current one is hard for search engines and AI crawlers to read.
For the most part, yes. When AI links to your website and someone clicks, the source is recorded. What leaves no trace is the person who reads the answer and looks you up by name afterwards, which is why we also watch searches for your brand.
More or less. GEO, AI SEO, AI search optimization and AEO (answer engine optimization) are names for the same aim: being cited and recommended in answers written by AI. The industry has not settled on one term. We say GEO, but the work is identical whatever you call it.
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