What we measure when we do GEO in Lakeland
There are no rankings as there are in Google, but there are numbers: answers you appear in, links to your website and visits that arrive from AI.
More than 200 clients trust us.
GEO is the work of getting your company mentioned when someone asks ChatGPT or Gemini for a recommendation. Some of your customers in Lakeland already ask an assistant before they open Google. We work so that the answer carries your name.
Featured in the Spanish press













And more than 200 clients who have already trusted Vértigo.
There are no rankings as there are in Google, but there are numbers: answers you appear in, links to your website and visits that arrive from AI.
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ways an assistant can answer: by searching the web at that moment or from what it learned months ago. We work on both.
How AI answers
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things we note for every answer: whether you appear, in what position and with which source.
What we measure
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monthly report with the saved answers, so you can see with your own eyes what has changed.
Follow-up
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assistants we check every month: ChatGPT, Gemini, Perplexity and Google AI.
Where your customers ask
ChatGPTGeminiPerplexityGoogle AI
LakelandUSAWorldwide
Lakeland has 124,990 residents according to the US Census Bureau estimates for 2024, which makes it the 18th largest city in Florida. Nationally it ranks 229th among US cities by population. In Florida we cover 27 cities.
For smaller cities AI often has little to go on and ends up recommending companies from the nearest big city. Giving it well-organized information is how you get it to name you instead. Murcia, where our office is, lies about 7,400 km (4,600 miles) away, usually 6 hours ahead of Lakeland. We arrange calls at a time that suits you. If your business is in Tampa, St. Petersburg or Orlando, there is a page like this one for each.
Source: US Census Bureau, 2024 population estimates.
How people ask AI in Lakeland
When someone asks ChatGPT for a dentist they can trust in Lakeland, the answer comes from reviews, health directories and your own website. We put all three in order.
More and more visitors ask AI to plan where to eat. What it says comes from reviews, guides and local press, and that is where you need to appear.
Trips are now planned by asking AI. Whether it names your hotel depends on what guides, reviews and your own website say about you.
The first job is to listen. We put the questions your customer would ask to each assistant and note which companies come up and which pages it uses as sources.
The starting point, in writing: answers you are in, answers where your brand is missing and the sources AI used for each one.
People do not write to AI the way they type into Google. They use long sentences with context, and you need to know which ones your customers use.
Fewer adjectives, more facts. We reorganise your website so that each page answers one specific question and answers it well.
We make it clear who you are, what you do and where. It sounds minor, but it is the most common fault when an assistant describes a company badly.
Press, rankings and trade directories. The more reliable sources talk about you, the more often your name comes up in the answer.
We measure the visits that come from ChatGPT, Perplexity or Gemini and what those visitors do on your website, to find out whether the mentions bring customers.
More and more people ask AI before they search. It makes no difference if the question is about a dentist in Lakeland, a gaming laptop or luggage storage in New York. AI names a few companies and the rest go unmentioned.
Illustrative simulation. AI answers change every time a question is asked and nobody can guarantee a specific recommendation.
You tell us by video call what you sell and to whom, and we prepare the questions we are going to track.
We compare what AI says with your website and with the sources it cites. You get it in writing: what is missing and where to begin.
We prepare the pages AI needs in order to talk about you and work on your presence in the places it consults.
Same questions, same method, every month. We show you the new answers next to the old ones.
5.0
34 Google reviews
“Friendly, effective and quick to sort things out. 100% recommended.”
“Without a doubt the best marketing decision I have made.”
“I am really happy with the guys at Vértigo, Jesús and Raúl.”
Can't find your question? Write to us and we'll reply within 24 hours.
Talk to the teamThere is no single fee. A brand that AI already talks about needs less work than one starting from nothing, and a crowded sector calls for more content and more mentions. After the audit we send you a fixed quote and you decide, with no obligation.
SEO earns you a position in a list and the click that follows. GEO earns you a mention inside an answer, sometimes with a link and sometimes without. Much of the groundwork is shared, but GEO puts more weight on what third-party sources say about your company.
Yes. We are based in Murcia, Spain, and work with clients abroad remotely, in English, by video call. You do not need to be in a place to ask AI about its businesses. Each month you receive the report with the answers and the tasks completed.
We track four as standard: ChatGPT, Gemini, Perplexity and Google's AI answers. They do not all work the same way, so we test each one separately and never assume one result applies to the others. Copilot or any other assistant can be added if your customers use it.
You rarely have to rebuild it. The usual work is rewriting some pages, adding the ones that are missing and marking up your data properly. We only propose a new website when the current one is hard for search engines and AI crawlers to read.
They overlap almost completely. Different agencies and tools use GEO, AEO, LLM optimization or AI SEO for the same job, which is getting a company named in AI answers. If you are comparing proposals, look at what each one measures and delivers, since the label tells you little.
Tell us what you do and we will ask ChatGPT, Gemini, Perplexity and Google about you. We send you the answers and what we would do to improve them.
GEO auditNo obligation
RequestWe will get back to you as soon as possible.