Audit

GEO agency in Boulder

More than 200 clients trust us.

GEO is the work of getting your company mentioned when someone asks ChatGPT or Gemini for a recommendation. Some of your customers in Boulder already ask an assistant before they open Google. We work so that the answer carries your name.

  • Nothing to sign
  • We answer within a day
  • Someone on the team looks at it

Featured in the Spanish press

  • Cadena SER
  • COPE
  • El Español
  • La Opinión de Murcia
  • La 7 Televisión Región de Murcia
  • Murcia Plaza
  • Murcia Diario
  • Murcia.com
  • Murcia Economía
  • Élite Murcia
  • Madridiario
  • El Periódico de Ceuta
200+
clients have trusted our team
4
places your customers ask: ChatGPT, Gemini, Perplexity and Google
24h
is our usual time to get back to you
34
client reviews on Google, averaging five stars

Companies that trust Vértigo

  • PcComponentes
  • Locking
  • Destaco.es
  • PentestingTeam
  • Legitec
  • Mudanzas Grupo Unión

They are among the more than 200 clients the agency has worked with.

GEO in Boulder, measured in mentions

There are no rankings as there are in Google, but there are numbers: answers you appear in, links to your website and visits that arrive from AI.

2

routes need looking after: what AI reads live and what it already knows about your brand.

How AI answers

3

checks on each question: does it name you, who does it put first and where does it get that from.

What we measure

1

review a month of every question we track, with before and after screenshots.

Follow-up

4

assistants we check every month: ChatGPT, Gemini, Perplexity and Google AI.

Where your customers ask

ChatGPTGeminiPerplexityGoogle AI

BoulderUSAWorldwide

AI answers and businesses in Boulder

Home to 106,803 people on the 2024 Census Bureau estimates, Boulder is the 12th largest city in Colorado. Across the country it sits in 299th place by population. There are 12 cities in Colorado with their own page here.

When AI cannot find details about a local business, it recommends one from elsewhere. A few clear pages, a well-kept business profile and recent reviews change that answer. Our office is in Murcia, Spain, about 8,400 km (5,200 miles) away and usually 8 hours ahead of you. We meet by video call. We offer the same in Westminster, Arvada and Thornton.

Population
106,803
State
Colorado
Rank among US cities
299th
Time difference with our office
Murcia is usually 8 hours ahead
Distance to our office
8,400 km (5,200 miles)

Source: US Census Bureau, 2024 population estimates.

Map of the area where we do AI search optimization for businesses in Boulder
Boulder

Three examples of GEO in Boulder

  • Accounting firms

    AI answers tax questions every day and needs sources it can rely on. A firm that explains each step well can be one of the sources it cites.

  • Beauty clinics

    People ask a lot before a treatment: does it hurt, how long does it last, what does it cost. If those answers are on your site, AI can use them and name you.

  • Hotels

    Trips are now planned by asking AI. Whether it names your hotel depends on what guides, reviews and your own website say about you.

Everything we do for your GEO in Boulder

Most of this work happens outside the chat window. An assistant builds its answer from web pages, reviews, listings and press, so we look at what it finds about you in each of those and fix what is missing or wrong.

  1. 01

    AI visibility audit

    Dozens of real questions from your sector, put to each engine. The result is a table showing where you appear and, where you do not, which competitors are there instead.

  2. 02

    Question research

    We collect the doubts your customer settles before buying: prices, comparisons, who to go to. Those are the questions you want to appear in.

  3. 03

    Content AI can cite

    We create the pages that are missing: guide prices, comparisons, frequently asked questions. That is the material answers are made from.

  4. 04

    Structured data and brand

    Name, address, services and opening hours, the same everywhere. If every site says something different, AI hesitates and names someone else.

  5. 05

    Mentions in the sources AI consults

    We work to get your brand talked about in the media, comparison articles and directories that engines draw their recommendations from.

  6. 06

    Tracking mentions and citations

    A short monthly report: mentions, links, visits from AI and what we plan to do the following month.

From not appearing to being the first recommendation

Someone asking about an accountant for small businesses in Boulder or a beauty clinic in Boulder does not get pages of results. They get a short reply with a few company names in it. The simulation here follows one company from absent to first recommendation.

  1. We ask each assistant about your sector and save the answers.
  2. We rewrite the pages that should answer those questions.
  3. We make your company details match on your website and your profiles.
  4. We work to get the press and listings in your sector to cite you.

Illustrative simulation. AI answers change every time a question is asked and nobody can guarantee a specific recommendation.

What working on GEO with Vértigo is like

  1. 01

    Baseline

    We check what each engine says today about your company and about your competitors.

  2. 02

    Diagnosis

    We work out why it recommends others: what their websites have and where they are mentioned. Out comes a task list, in order.

  3. 03

    Delivery

    Content, structured data and media mentions, month by month, with tasks you know about in advance.

  4. 04

    We ask again

    Every month we put the same questions to each engine and compare. What works gets more time and what does not gets changed.

What our clients say on Google

5.0

34 Google reviews

“Friendly, effective and quick to sort things out. 100% recommended.”
Marta G. · Google review, translated from Spanish
“Without a doubt the best marketing decision I have made.”
Imelda · Google review, translated from Spanish
“I am really happy with the guys at Vértigo, Jesús and Raúl.”
NP · Google review, translated from Spanish

What people ask us most about GEO in Boulder

Can't find your question? Write to us and we'll reply within 24 hours.

Talk to the team
What is GEO, or generative engine optimization?

GEO stands for generative engine optimization. It is the work of getting assistants such as ChatGPT, Gemini and Perplexity, and the AI results in Google, to name and recommend your company when someone asks about what you sell. You will also see it called AI SEO or AI search optimization.

Does GEO work for a local business in Boulder?

Yes, and it is where competition is still lightest. AI answers questions about local businesses every day and takes its facts from business profiles, reviews and local media. If yours are up to date, a good part of the work is already done.

Which AI engines do you cover?

ChatGPT, Gemini, Perplexity and the AI results Google shows above its listings. Those four are our standard set. If another assistant matters in your sector, such as Microsoft Copilot, we add it to the tracking and report on it with the rest.

How do you know what AI says about my company?

By asking it. We prepare a list of questions from your sector, put them to each engine several times and save the answers. That shows us what repeats and what was a one-off. The same list is run again every month, so the comparison is fair.

Do I need to change my website to do GEO?

You rarely have to rebuild it. The usual work is rewriting some pages, adding the ones that are missing and marking up your data properly. We only propose a new website when the current one is hard for search engines and AI crawlers to read.

What happens if AI says something false about my company?

It can be corrected, though not overnight. AI repeats what it finds, so the source of the error has to be fixed and the correct fact reinforced on your website and your profiles. With assistants that answer from training, the old version can linger until the model is updated.

Ask for your AI visibility audit

In the audit you see, with screenshots, whether AI names you, who it recommends in your place and where it gets its information. There is no obligation.

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