GEO for businesses in San Francisco: how we count progress
There are no rankings as there are in Google, but there are numbers: answers you appear in, links to your website and visits that arrive from AI.
More than 200 clients trust us.
GEO, short for generative engine optimization, is the work of getting AI assistants to name your company in their answers. We do it for businesses in San Francisco, so that ChatGPT, Gemini, Perplexity and Google mention you when someone asks about what you sell.
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And more than 200 clients who have already trusted Vértigo.
There are no rankings as there are in Google, but there are numbers: answers you appear in, links to your website and visits that arrive from AI.
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routes need looking after: what AI reads live and what it already knows about your brand.
How AI answers
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things we note for every answer: whether you appear, in what position and with which source.
What we measure
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review a month of every question we track, with before and after screenshots.
Follow-up
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answer engines: ChatGPT, Gemini, Perplexity and the AI results in Google. We work on your brand in all of them.
Where your customers ask
ChatGPTGeminiPerplexityGoogle AI
San FranciscoUSAWorldwide
Home to 827,526 people on the 2024 Census Bureau estimates, San Francisco is the fourth largest city in California. It is the 16th largest city in the United States. There are 76 cities in California with their own page here.
A large city produces a lot of written material about its businesses, from reviews to rankings and news. AI reads it, so the work is getting your company onto those pages and described correctly. We work from Murcia, in Spain, usually 9 hours ahead of San Francisco. Meetings are by video call and in English. We offer the same in Daly City, Oakland and Berkeley.
Source: US Census Bureau, 2024 population estimates.
Three examples of GEO in San Francisco
When someone asks ChatGPT for a dentist they can trust in San Francisco, the answer comes from reviews, health directories and your own website. We put all three in order.
People ask AI about symptoms before they ask about clinics. If your pages answer those questions under a named, registered practitioner, you have a better chance of being the clinic it names in San Francisco.
More and more visitors ask AI to plan where to eat. What it says comes from reviews, guides and local press, and that is where you need to appear.
GEO starts with knowing what AI says about you today. Before we touch anything, we ask each engine about your sector and check whether it names you, who it recommends and where it gets its information.
The starting point, in writing: answers you are in, answers where your brand is missing and the sources AI used for each one.
We find out what your customers really ask AI about what you sell, in your city, nationwide or abroad.
We create the pages that are missing: guide prices, comparisons, frequently asked questions. That is the material answers are made from.
We tidy up what AI knows about you: structured data, business profile and consistent listings, so it does not confuse you with anyone else.
AI recommends whoever it sees recommended. We aim to get you into the articles, lists and publications it uses as references in your sector.
We repeat the same questions every month and compare. That way you see, with screenshots, which answers you have won and which are still pending.
More and more people ask AI before they search. It makes no difference if the question is about a dentist in San Francisco, a gaming laptop or luggage storage in New York. AI names a few companies and the rest go unmentioned.
Illustrative simulation. AI answers change every time a question is asked and nobody can guarantee a specific recommendation.
We ask each engine about your sector and your brand to find out where we are starting from.
We work out why it recommends others: what their websites have and where they are mentioned. Out comes a task list, in order.
We prepare the pages AI needs in order to talk about you and work on your presence in the places it consults.
We review mentions, links and visits from AI, and decide the next step with you.
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“Friendly, effective and quick to sort things out. 100% recommended.”
“Without a doubt the best marketing decision I have made.”
“I am really happy with the guys at Vértigo, Jesús and Raúl.”
Can't find your question? Write to us and we'll reply within 24 hours.
Talk to the teamThink of it as SEO for answers instead of lists. A search engine shows a page of links and lets you choose. An AI assistant writes a reply and mentions a handful of companies in it. Generative engine optimization, GEO for short, is the work of getting your company into that reply.
SEO works on your visibility in Google's list of results. GEO works on getting AI to name you in its answers. They share a foundation, which is a fast, clear website that other sites trust, so they complement each other and we usually work on both together.
We cannot, and nor can anyone else. OpenAI, Google and the rest decide how their models answer, and those answers vary each time. Our commitment is to the work and to honest measurement: the same questions every month, with the results in front of you.
It does. For local questions, assistants draw heavily on map listings, review sites and neighborhood press, all things a business in San Francisco can improve. A national name is not required. Accurate details, recent reviews and pages that say plainly what you do and where are what count.
Usually not. We work on the website you have: we improve the copy, add frequently asked questions and structured data. If something bigger were needed, such as a redesign, we would explain why before doing anything. Web design is handled by the same team.
It is not compulsory, but it shows. If your website does not appear in search engines, assistants that read the web live have a hard time finding you. A site with sound SEO gives GEO something to build on, and we handle both in the same team.
Tell us what you do and we will ask ChatGPT, Gemini, Perplexity and Google about you. We send you the answers and what we would do to improve them.
GEO auditNo obligation
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