What we measure when we do GEO in Scottsdale
There are no rankings as there are in Google, but there are numbers: answers you appear in, links to your website and visits that arrive from AI.
More than 200 clients trust us.
GEO, also called AI SEO, is how a company gets named when people take their questions to ChatGPT or Gemini instead of Google. For businesses in Scottsdale, we measure what AI says about your brand today and do the work needed for it to cite you.
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More than 200 companies have handed us their marketing so far.
There are no rankings as there are in Google, but there are numbers: answers you appear in, links to your website and visits that arrive from AI.
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routes need looking after: what AI reads live and what it already knows about your brand.
How AI answers
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numbers sum up each month: answers you appear in, links to your site and visits that arrive from AI.
What we measure
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monthly report with the saved answers, so you can see with your own eyes what has changed.
Follow-up
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answer engines: ChatGPT, Gemini, Perplexity and the AI results in Google. We work on your brand in all of them.
Where your customers ask
ChatGPTGeminiPerplexityGoogle AI
ScottsdaleUSAWorldwide
Home to 246,170 people on the 2024 Census Bureau estimates, Scottsdale is the seventh largest city in Arizona. Across the country it sits in 91st place by population. We have pages for 13 cities in Arizona.
In mid-sized cities few companies have worked on how they appear in AI answers so far. Starting now gives you a lead that is hard for a competitor to close later. Vértigo is based in Murcia, Spain, 8 to 9 hours ahead of Scottsdale. We work with clients abroad by video call, in English. If your business is in Tempe, Mesa or Phoenix, there is a page like this one for each.
Source: US Census Bureau, 2024 population estimates.
GEO, sector by sector
Many people describe their case to an AI assistant before they call a firm. If your site explains each practice area clearly, you are easier to cite when the question is about Scottsdale.
AI gets asked about neighborhoods, prices and agencies people can trust. Good area guides, written with your own data, make you a source it can quote.
With the car broken down, people ask in a hurry. If AI finds your services, opening hours and reviews neatly laid out, it is more likely to include you in the answer.
The first job is to listen. We put the questions your customer would ask to each assistant and note which companies come up and which pages it uses as sources.
We check what each assistant knows about your company and whether what it says is correct. Sometimes it does name you, but describes you badly or with old details.
People do not write to AI the way they type into Google. They use long sentences with context, and you need to know which ones your customers use.
Fewer adjectives, more facts. We reorganise your website so that each page answers one specific question and answers it well.
We make it clear who you are, what you do and where. It sounds minor, but it is the most common fault when an assistant describes a company badly.
We look at which pages each assistant cites when it answers about your sector and work to get your company onto them.
Month by month we track which answers you appear in, which links cite you and what visits and inquiries arrive from AI.
AI does not show a list for you to choose from. It chooses for you. When someone asks about an employment lawyer in Scottsdale, they get a few names, and the first one has the advantage.
Illustrative simulation. AI answers change every time a question is asked and nobody can guarantee a specific recommendation.
We put your customer's questions to each assistant and save the answers.
You receive a document with the answers, the sources and the actions we propose, from most to least important.
We prepare the pages AI needs in order to talk about you and work on your presence in the places it consults.
Same questions, same method, every month. We show you the new answers next to the old ones.
5.0
34 Google reviews
“Friendly, effective and quick to sort things out. 100% recommended.”
“Without a doubt the best marketing decision I have made.”
“I am really happy with the guys at Vértigo, Jesús and Raúl.”
Can't find your question? Write to us and we'll reply within 24 hours.
Talk to the teamGEO stands for generative engine optimization. It is the work of getting assistants such as ChatGPT, Gemini and Perplexity, and the AI results in Google, to name and recommend your company when someone asks about what you sell. You will also see it called AI SEO or AI search optimization.
It depends on your starting point and on how much competition your sector has. We do the visibility audit first, which tells us how much work there is, and then send you a quote based on it. It does not commit you to anything.
No, and be wary of anyone who promises it. The same question asked twice can give different answers, and no engine sells that spot. What we can do is show you, month by month, how many answers you appear in and which ones we have gained.
Yes. Plenty of people now ask AI for a dentist, a lawyer or a restaurant close to home. We work on your business profile, your reviews and the local sources an assistant reads, so that it recommends you when people ask in Scottsdale.
Usually not. We work on the website you have: we improve the copy, add frequently asked questions and structured data. If something bigger were needed, such as a redesign, we would explain why before doing anything. Web design is handled by the same team.
It can be corrected, though not overnight. AI repeats what it finds, so the source of the error has to be fixed and the correct fact reinforced on your website and your profiles. With assistants that answer from training, the old version can linger until the model is updated.
Leave us your website and we will tell you what AI knows about your brand, what it is missing and where we would start.
GEO auditNo obligation
RequestWe will get back to you as soon as possible.