How we measure SEO work in Southampton
A good-looking report proves nothing. We judge SEO by traffic, rankings and sales.
More than 200 clients have worked with us.
Vértigo is based in Murcia, Spain, and works with clients abroad by video call, in English. For your business in Southampton that means a clear SEO plan and a report every month from the people doing the work.
Featured in the Spanish press













And so on, past 200 clients.
A good-looking report proves nothing. We judge SEO by traffic, rankings and sales.
4
numbers in every report: visits from Google, positions, enquiries and sales.
What we measure
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lines of work that we share out month by month, according to what is holding your site back at the time.
The work
1
report a month, short and free of jargon, with what was done, what changed and what comes next.
Follow-up
3
ways to plan SEO, depending on where you sell: in your city, nationwide or abroad.
Sized to your market
Local SEONational SEOInternational SEO
SouthamptonUKWorldwide
Some 270,000 people live in Southampton. It is part of England. In England we cover 81 cities.
A mid-sized city is a good fit for local SEO. People search with the city name a lot, and in most sectors there is still room near the top. Vértigo is based in Murcia, Spain, one hour ahead of Southampton. We work with clients abroad by video call, in English. We offer the same in Portsmouth, Bournemouth and Basingstoke.
Population figures: GeoNames.
What we do in your sector
People looking for a dentist in Southampton usually book with one of the first three practices on the map. We work on the Google Business Profile, the reviews and a page for each treatment.
The big portals own "homes for sale", but owners who want to sell search for an agency in Southampton or ask what their home is worth. That is where a local agency can win.
A repair shop lives off the map: "mechanic near me", "oil change", "brake repair". We work on the profile, the reviews and a page per service so you show up in Southampton.
SEO agency also in
Portsmouth Bournemouth Basingstoke Poole Reading Worthing Woking Swindon
No two projects are alike. A law firm, an online shop and a clinic need different things, so the first job is getting to know your business and your customer.
We look at your site the way Google sees it: how fast it loads, which pages it can read and which errors are wasting its time.
Every sector has its own vocabulary, and it is rarely the one the company uses. We look for the words the buyer uses.
We create the pages you are missing and fix the ones you have, thinking first of the reader and then of Google.
Links planned project by project, to build the authority you need against your competitors.
The same method at three scales. For a neighbourhood business the map rules. For an online shop, the category pages. For an exporter, each language.
We connect your site to the measurement tools so we know which searches bring customers and which only bring visits.
Think of the last time you typed something like "emergency dentist southampton" into Google. You probably clicked one of the first results and never saw the rest. A search for "real estate agency southampton" goes the same way for your customers.
Illustrative simulation. Every project moves at its own pace and nobody can guarantee a specific position on Google.
We meet by video call to learn what you sell, who buys it and what sets you apart.
With the audit in hand, we agree with you what gets done first and what results are reasonable to expect.
We fix the technical side, improve the content and look for links. Whatever has the most impact goes first.
We compare against the starting point and tell you, with numbers, what has changed.
5.0
34 Google reviews
“Friendly, effective and quick to sort things out. 100% recommended.”
“Without a doubt the best marketing decision I have made.”
“I am really happy with the guys at Vértigo, Jesús and Raúl.”
Can't find your question? Write to us and we'll reply within 24 hours.
Talk to the teamAll three. Local SEO for businesses that sell in their own city, national SEO for brands and online shops that compete across a country, and international SEO with a version of the site per country and language, content adapted to each market and links from media there.
SEO is about ranking in a search engine. GEO, short for generative engine optimisation, is about being named in the answer an AI assistant writes. One gives you a position in a list and the other a mention in a paragraph. We do both, and nobody can guarantee either.
Yes, that is part of local SEO. We optimise your Google Business Profile, your reviews and the local signals around your business, to give you the best chance of appearing when someone searches near you in Southampton. Nobody can promise a position on the map, but we know what moves it.
Everything is done remotely and in English. We agree a meeting slot that works across the time difference, share the data with you and send a monthly report. SEO happens on your website and on Google, so the work does not depend on us being in the same city as you.
Every month you get a report with what we did and the results. If a question comes up in between, you write to us and we answer, usually within 24 hours. There is no need to wait for the next report to ask why something moved.
Of course. Many businesses start with ads while SEO gathers strength, and then lower the ad spend gradually. We also run paid search, so we can coordinate the two: the ads show which searches turn into sales and the SEO work goes after those first.
Tell us which website you have and what you want to achieve. We review it, look at your competitors and send you a report with what we would do first.
SEO auditNo obligation
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