How we measure SEO work in Burnley
A report does not pay the bills. What counts is that enquiries and orders go up.
More than 200 clients have worked with us.
When someone in Burnley searches for what you sell, yours should be one of the names they see. We do the technical work, the content and the links, and each month we tell you what was done and what it changed.
Featured in the Spanish press













They are among the more than 200 clients the agency has worked with.
A report does not pay the bills. What counts is that enquiries and orders go up.
4
figures we follow each month: how many people arrive, where you rank, who gets in touch and what you sell.
What we measure
6
areas in every project: technical, keywords, content, links, geographic scope and measurement.
The work
1
summary each month with tasks, positions and results, so you know where your investment goes.
Follow-up
3
ways to plan SEO, depending on where you sell: in your city, nationwide or abroad.
Sized to your market
Local SEONational SEOInternational SEO
BurnleyUKWorldwide
Around 150,000 people live in Burnley. You will find it in England. There are 81 cities in England with their own page here.
In a smaller city there is less competition on Google, so orderly work shows sooner. It is also worth ranking for searches in the nearest big city and the places around it. Our office is in Murcia, Spain, about 1,800 km (1,100 miles) away and one hour ahead of you. We meet by video call. We offer the same in Blackburn, Bolton and Oldham.
Population figures: GeoNames.
What we do in your sector
Enrolments bunch into a few weeks of the year. The page for each course has to be ranking in Burnley before the school year starts, not after.
A veterinary emergency is searched from a phone and the first result gets the call. We look after the profile, the opening hours and the phone number so that first result is you.
Every booking that comes through your own site is a commission a portal does not take. We rank the hotel for its name, its area and the plans people search for in Burnley.
SEO agency also in
Blackburn Bolton Oldham Preston Bradford Huddersfield Salford Manchester
We start by listening. Once we know what you offer and how people look for it, we decide where to begin and what can wait.
We go through your website in depth to find what is holding it back: speed, indexing, structure and errors.
We draw up the list of searches that really bring customers, separating the ones that only bring visits from the ones that end in a call or an order.
We create the pages you are missing and fix the ones you have, thinking first of the reader and then of Google.
We get other media and websites in your sector to link to yours. It is the hardest part, and the one that most separates the top results from the rest.
If you sell in Burnley, we work on your Google Business Profile and the map results. If you sell nationwide, on structure and content. If you sell abroad, on a version for each market.
We follow rankings, visits, calls and sales, and explain them without jargon. If something is not working, we change it.
The top few results take most of the clicks. It happens with "maths tutor burnley", with "emergency vet burnley" and with any search in your sector.
Illustrative simulation. Every project moves at its own pace and nobody can guarantee a specific position on Google.
We meet by video call to learn what you sell, who buys it and what sets you apart.
With the audit in hand, we agree with you what gets done first and what results are reasonable to expect.
Each month has specific technical, content and link tasks, and you know what they are before they start.
Rankings, visits and sales, reviewed every month. What works gets repeated and what does not gets changed.
5.0
34 Google reviews
“Friendly, effective and quick to sort things out. 100% recommended.”
“Without a doubt the best marketing decision I have made.”
“I am really happy with the guys at Vértigo, Jesús and Raúl.”
Can't find your question? Write to us and we'll reply within 24 hours.
Talk to the teamAll three. Local SEO for businesses that sell in their own city, national SEO for brands and online shops that compete across a country, and international SEO with a version of the site per country and language, content adapted to each market and links from media there.
With SEO you appear in the list of Google results. With GEO the aim is for an AI assistant such as ChatGPT, Gemini or Perplexity to name you when someone asks it a question. The foundations are the same: a clear website, good content and mentions on other sites. It makes sense to work on both at once.
Once a month, in a report you can follow without knowing any SEO: the work done, what went up, what went down and what comes next. Between one report and the next you can write to the team whenever you like.
Yes. In an online shop every category and every product is a way in from Google. Putting them in a sensible order, writing descriptions of your own and making the pages load quickly is what moves the most sales. We also check that duplicate and out-of-stock pages are not getting in the way.
We work on those too. We call it GEO, and the aim is for AI assistants to name your company in their answers. A good part of what is done for SEO counts there as well. Nobody controls what an assistant says, so we check it regularly and tell you what we find.
Nothing overnight. The pages, the content and the links stay, and so do most of your rankings for a while. But competitors keep working and Google keeps changing, so positions tend to drift down over the following months. The work already done remains on your website.
Tell us which website you have and what you want to achieve. We review it, look at your competitors and send you a report with what we would do first.
SEO auditNo obligation
RequestWe will get back to you as soon as possible.