What we measure when we do GEO in Invercargill
Here the result can be counted: how many times AI names your brand and how high up in the answer.
More than 200 clients trust us.
GEO is the work of getting your company mentioned when someone asks ChatGPT or Gemini for a recommendation. Some of your customers in Invercargill already ask an assistant before they open Google. We work so that the answer carries your name.
Featured in the Spanish press













And more than 200 clients who have already trusted Vértigo.
Here the result can be counted: how many times AI names your brand and how high up in the answer.
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ways an assistant can answer: by searching the web at that moment or from what it learned months ago. We work on both.
How AI answers
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numbers sum up each month: answers you appear in, links to your site and visits that arrive from AI.
What we measure
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monthly report with the saved answers, so you can see with your own eyes what has changed.
Follow-up
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assistants we check every month: ChatGPT, Gemini, Perplexity and Google AI.
Where your customers ask
ChatGPTGeminiPerplexityGoogle AI
InvercargillNew ZealandWorldwide
Some 58,000 people live in Invercargill. It is part of the Southland region.
For smaller cities AI often has little to go on and ends up recommending companies from the nearest big city. Giving it well-organised information is how you get it to name you instead. Our office is in Murcia, Spain, about 18,700 km (11,600 miles) away and 10 to 12 hours behind you. We meet by video call. Nearby, we also cover Dunedin, Christchurch and Nelson.
Population figures: GeoNames.
How people ask AI in Invercargill
Before asking for a quote, many people ask AI what a renovation costs and who to call. We publish your guide prices and your finished jobs so it has something to work with.
With the car broken down, people ask in a hurry. If AI finds your services, opening hours and reviews neatly laid out, it is more likely to include you in the answer.
Parents and students compare tutors by asking AI. We publish results, timetables and prices clearly so it has something to recommend you with.
More places where we do GEO
Dunedin Christchurch Nelson Wellington Lower Hutt Porirua Palmerston North New Plymouth
Most of this work happens outside the chat window. An assistant builds its answer from web pages, reviews, listings and press, so we look at what it finds about you in each of those and fix what is missing or wrong.
We ask ChatGPT, Gemini, Perplexity and Google what your customer would ask, and we measure if you appear, how you are described and who gets recommended in your place.
We list the questions that end in a company recommendation and order them by how close they are to a purchase.
We create the pages that are missing: guide prices, comparisons, frequently asked questions. That is the material answers are made from.
We make it clear who you are, what you do and where. It sounds minor, but it is the most common fault when an assistant describes a company badly.
Press, rankings and trade directories. The more reliable sources talk about you, the more often your name comes up in the answer.
A short monthly report: mentions, links, visits from AI and what we plan to do the following month.
A page of Google results lists around ten sites. An AI answer has room for a handful of companies. That holds for a question about a kitchen renovation company in Invercargill and for one about a car repair shop in Invercargill.
Illustrative simulation. AI answers change every time a question is asked and nobody can guarantee a specific recommendation.
We put your customer's questions to each assistant and save the answers.
We decide with you which questions to go after first and what has to change on the website to win them.
We rewrite pages, put your brand data in order and seek mentions in reliable sources. Whatever carries most weight goes first.
Same questions, same method, every month. We show you the new answers next to the old ones.
5.0
34 Google reviews
“Friendly, effective and quick to sort things out. 100% recommended.”
“Without a doubt the best marketing decision I have made.”
“I am really happy with the guys at Vértigo, Jesús and Raúl.”
Can't find your question? Write to us and we'll reply within 24 hours.
Talk to the teamIt is what you do so that AI talks about your company. When someone asks ChatGPT, Gemini or Perplexity about a product or a service, the answer names a few brands and leaves the rest out. GEO is the work of making yours one of the few that get named.
It depends on the assistant. Those that read the web at the moment of answering pick up changes soon, sometimes in a few weeks. Those that answer from memory need a new version of the model. That is why we work on both routes at once.
It does. For local questions, assistants draw heavily on map listings, review sites and neighbourhood press, all things a business in Invercargill can improve. A national name is not required. Accurate details, recent reviews and pages that say plainly what you do and where are what count.
You rarely have to rebuild it. The usual work is rewriting some pages, adding the ones that are missing and marking up your data properly. We only propose a new website when the current one is hard for search engines and AI crawlers to read.
It happens more often than you would think. We look for where it got the wrong detail, correct it at the source and publish the right information in a way that leaves no room for doubt. Then we keep asking until the answer changes.
More or less. GEO, AI SEO, AI search optimisation and AEO (answer engine optimisation) are names for the same aim: being cited and recommended in answers written by AI. The industry has not settled on one term. We say GEO, but the work is identical whatever you call it.
The audit takes your sector, a list of questions a customer would ask and four AI engines. You get back a plain document showing where you appear today and what to do first. We usually reply within 24 hours.
GEO auditNo obligation
RequestWe will get back to you as soon as possible.