Audit

GEO agency in Hastings

More than 200 clients trust us.

Generative engine optimisation, or GEO, is SEO for the answers AI writes. The aim is to be one of the few companies an assistant names. We do this work for businesses in Hastings across ChatGPT, Gemini, Perplexity and the AI results in Google.

  • No obligation
  • Reply within 24 hours
  • Your site reviewed by a person

Featured in the Spanish press

  • Cadena SER
  • COPE
  • El Español
  • La Opinión de Murcia
  • La 7 Televisión Región de Murcia
  • Murcia Plaza
  • Murcia Diario
  • Murcia.com
  • Murcia Economía
  • Élite Murcia
  • Madridiario
  • El Periódico de Ceuta
200+
clients have trusted our team
4
places your customers ask: ChatGPT, Gemini, Perplexity and Google
24h
and you usually have a reply from someone on the team
34
client reviews on Google, averaging five stars

Some of our clients

  • PcComponentes
  • Locking
  • Destaco.es
  • PentestingTeam
  • Legitec
  • Mudanzas Grupo Unión

They are among the more than 200 clients the agency has worked with.

GEO for businesses in Hastings: how we count progress

Here the result can be counted: how many times AI names your brand and how high up in the answer.

2

routes need looking after: what AI reads live and what it already knows about your brand.

How AI answers

3

checks on each question: does it name you, who does it put first and where does it get that from.

What we measure

1

monthly report with the saved answers, so you can see with your own eyes what has changed.

Follow-up

4

answer engines: ChatGPT, Gemini, Perplexity and the AI results in Google. We work on your brand in all of them.

Where your customers ask

ChatGPTGeminiPerplexityGoogle AI

HastingsNew ZealandWorldwide

AI search optimisation for companies in Hastings

Around 88,000 people live in Hastings. It is in the Hawke's Bay region. We have pages for 2 cities in the Hawke's Bay region.

A smaller city means fewer articles and fewer reviews for an assistant to read. Each good source that mentions your company counts for more here than it would in a big city. Murcia, where our office is, lies about 19,800 km (12,300 miles) away, 10 to 12 hours behind Hastings. We arrange calls at a time that suits you. If your business is in Napier, Palmerston North or Rotorua, there is a page like this one for each.

Population
About 88,000
Region
Hawke's Bay Region
Time difference with our office
Murcia is 10 to 12 hours behind
Distance to our office
19,800 km (12,300 miles)

Population figures: GeoNames.

AI search optimisation in Hastings, shown on the map
Hastings

GEO, sector by sector

  • Renovation companies

    Before asking for a quote, many people ask AI what a renovation costs and who to call. We publish your guide prices and your finished jobs so it has something to work with.

  • Car repair shops

    With the car broken down, people ask in a hurry. If AI finds your services, opening hours and reviews neatly laid out, it is more likely to include you in the answer.

  • Veterinary clinics

    Owners ask AI about symptoms and about clinics that are open. With hours, services and reviews kept up to date, your clinic has a better chance of appearing in the answer in Hastings.

We also do AI search work in

Napier Palmerston North Rotorua Tauranga Porirua Lower Hutt New Plymouth Hamilton

GEO agency in New Zealand

What our GEO service in Hastings includes

We measure before we change anything. The starting picture shows the answers you appear in and, for the ones that leave you out, who is there in your place.

  1. 01

    AI visibility audit

    We check what each assistant knows about your company and whether what it says is correct. Sometimes it does name you, but describes you badly or with old details.

  2. 02

    Question research

    We find out what your customers really ask AI about what you sell, in your city, nationwide or abroad.

  3. 03

    Content AI can cite

    AI cites what it can summarise without getting it wrong. We turn your pages into direct answers, with your own figures and the name of whoever stands behind them.

  4. 04

    Structured data and brand

    Name, address, services and opening hours, the same everywhere. If every site says something different, AI hesitates and names someone else.

  5. 05

    Mentions in the sources AI consults

    Press, rankings and trade directories. The more reliable sources talk about you, the more often your name comes up in the answer.

  6. 06

    Tracking mentions and citations

    We measure the visits that come from ChatGPT, Perplexity or Gemini and what those visitors do on your website, to find out whether the mentions bring customers.

How a company gets into the AI answer

Try it yourself. Ask ChatGPT about a kitchen renovation company in Hastings and it will give you a handful of names. The same happens with a car repair shop in Hastings. If you are not on that short list, you are not in the running.

  1. We ask each assistant about your sector and save the answers.
  2. We rewrite the pages that should answer those questions.
  3. We make your company details match on your website and your profiles.
  4. We work to get the press and listings in your sector to cite you.

Illustrative simulation. AI answers change every time a question is asked and nobody can guarantee a specific recommendation.

What working on GEO with Vértigo is like

  1. 01

    First call

    You tell us by video call what you sell and to whom, and we prepare the questions we are going to track.

  2. 02

    Status report

    You receive a document with the answers, the sources and the actions we propose, from most to least important.

  3. 03

    Monthly work

    We publish the content that is missing, correct your brand details and work to get the sources in your sector to cite you.

  4. 04

    We ask again

    Every month we put the same questions to each engine and compare. What works gets more time and what does not gets changed.

What our clients say on Google

5.0

34 Google reviews

“Friendly, effective and quick to sort things out. 100% recommended.”
Marta G. · Google review, translated from Spanish
“Without a doubt the best marketing decision I have made.”
Imelda · Google review, translated from Spanish
“I am really happy with the guys at Vértigo, Jesús and Raúl.”
NP · Google review, translated from Spanish

More Vértigo services in Hastings

SEO agency in Hastings Audit, content and links to gain positions on Google and turn those visits into customers. Web design in Hastings Custom sites, no templates, with motion where it helps explain what you do and SEO sorted from day one.

GEO and AI SEO in Hastings: questions we get

Can't find your question? Write to us and we'll reply within 24 hours.

Talk to the team
What is the difference between GEO and SEO?

SEO works on your visibility in Google's list of results. GEO works on getting AI to name you in its answers. They share a foundation, which is a fast, clear website that other sites trust, so they complement each other and we usually work on both together.

Can you do GEO for a business in Hastings from Spain?

Yes. We are based in Murcia, Spain, and work with clients abroad remotely, in English, by video call. You do not need to be in a place to ask AI about its businesses. Each month you receive the report with the answers and the tasks completed.

Which AI engines do you cover?

We track four as standard: ChatGPT, Gemini, Perplexity and Google's AI answers. They do not all work the same way, so we test each one separately and never assume one result applies to the others. Copilot or any other assistant can be added if your customers use it.

Do I need to change my website to do GEO?

You rarely have to rebuild it. The usual work is rewriting some pages, adding the ones that are missing and marking up your data properly. We only propose a new website when the current one is hard for search engines and AI crawlers to read.

What happens if AI says something false about my company?

It can be corrected, though not overnight. AI repeats what it finds, so the source of the error has to be fixed and the correct fact reinforced on your website and your profiles. With assistants that answer from training, the old version can linger until the model is updated.

Do I need SEO for GEO to work?

It is not compulsory, but it shows. If your website does not appear in search engines, assistants that read the web live have a hard time finding you. A site with sound SEO gives GEO something to build on, and we handle both in the same team.

Request an AI visibility audit for your brand

In the audit you see, with screenshots, whether AI names you, who it recommends in your place and where it gets its information. There is no obligation.

  • We usually reply within 24 hours
  • Every request is reviewed by a person
  • No obligation
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