How we measure SEO work in Sydney
Every month we look at three things: how many people arrive from Google, where you rank and how much you sell.
More than 200 clients have worked with us.
An SEO agency for businesses in Sydney that want calls and orders from Google. We start with your website and with the words your customers actually type.
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They are among the more than 200 clients the agency has worked with.
Every month we look at three things: how many people arrive from Google, where you rank and how much you sell.
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figures we follow each month: how many people arrive, where you rank, who gets in touch and what you sell.
What we measure
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lines of work that we share out month by month, according to what is holding your site back at the time.
The work
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summary each month with tasks, positions and results, so you know where your investment goes.
Follow-up
3
ways to plan SEO, depending on where you sell: in your city, nationwide or abroad.
Sized to your market
Local SEONational SEOInternational SEO
SydneyAustraliaWorldwide
The population of Sydney is about 5,600,000. It is part of New South Wales. We have pages for 4 cities in New South Wales.
A big city means more searches and more competitors going after the same ones. We split the work by area and by service, so each page has a realistic chance of ranking. We work from Murcia, in Spain, 8 to 10 hours behind Sydney. Meetings are by video call and in English. If your business is in Central Coast, Wollongong or Newcastle, there is a page like this one for each.
Population figures: GeoNames.
Three examples of SEO in Sydney
Hardly anyone searches for "lawyer" on its own. They search for "employment lawyer in Sydney" or "unfair dismissal", so we build a page for each practice area and each problem.
Renovation work is chosen on photos and reviews. We rank one page per type of job (kitchens, bathrooms, whole homes) and per area of Sydney, each with finished projects.
A veterinary emergency is searched from a phone and the first result gets the call. We look after the profile, the opening hours and the phone number so that first result is you.
SEO in other locations
Central Coast Wollongong Newcastle Canberra Gold Coast Toowoomba Bendigo Melbourne
SEO starts with understanding your business. Before we touch anything, we want to know what you sell, what makes you different and how your customers search for it.
A full check of the part nobody sees: loading speed, pages Google cannot find, broken links and structure.
Every sector has its own vocabulary, and it is rarely the one the company uses. We look for the words the buyer uses.
We improve your key pages and content so they answer what your customer is looking for better than anyone else does.
We get other media and websites in your sector to link to yours. It is the hardest part, and the one that most separates the top results from the rest.
If you sell in Sydney, we work on your Google Business Profile and the map results. If you sell nationwide, on structure and content. If you sell abroad, on a version for each market.
Each month you get a short, clear report: what we did, what went up, what went down and what comes next.
Someone who searches for "employment lawyer sydney" or "kitchen renovation sydney" rarely scrolls as far as page two. They pick from the first few names they see, and that is where you need to be.
Illustrative simulation. Every project moves at its own pace and nobody can guarantee a specific position on Google.
An hour for you to walk us through the business: what you sell, who buys from you and who you compete with.
We review your site alongside those of your competitors and tell you, in order of importance, what needs doing.
We make the changes to your site, publish the new content and earn the first links.
We compare against the starting point and tell you, with numbers, what has changed.
5.0
34 Google reviews
“Friendly, effective and quick to sort things out. 100% recommended.”
“Without a doubt the best marketing decision I have made.”
“I am really happy with the guys at Vértigo, Jesús and Raúl.”
Can't find your question? Write to us and we'll reply within 24 hours.
Talk to the teamLonger than paid ads, and usually less than people fear. Technical fixes can show within weeks. New content and links take months to count, because Google needs time to trust them. We tell you which searches should move first, so you can judge progress early.
All three. Local SEO for businesses that sell in their own city, national SEO for brands and online shops that compete across a country, and international SEO with a version of the site per country and language, content adapted to each market and links from media there.
SEO works on your visibility in Google's results. GEO works on getting your company mentioned when someone asks ChatGPT, Gemini, Perplexity or Google's AI answers. The two complement each other and share most of the groundwork, so we work on them together with the same team.
In most cases, no. We work on your current site. If it has an underlying problem that blocks progress, we tell you at the start and you decide. If a rebuild does make sense, the same team does web design, so the SEO is planned into the new site from the first day.
Yes, and over the medium term it is often one of the most cost-effective channels a shop has. We work on the category pages, the product pages and the loading speed, which is where an online shop wins or loses its sales.
Your rankings do not vanish the day you stop, because the improvements stay on your site. What you lose is momentum: no new content, no new links, and competitors who carry on tend to overtake you in time. How fast that happens depends on how hard your sector competes.
We analyse your website, your rankings and your competitors, at local, national or international level. You receive a report with the priority actions for your brand.
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